Crisps, Savoury Snacks and Nuts - UK - January 2016
“Despite the obesity crisis and the large swathes of the UK population trying to lose weight, UK adults have a rather relaxed attitude to crisps, with 82% agreeing that they are fine to eat as an occasional treat and more than six in ten eating them once a week.
“However, sales are down, with potato-based and other snacks, such as Doritos and Pringles, overtaking crisps by value sales, while popcorn, meat snacks and nuts are trading on their health credentials to provide an alternative to crisps.”
– Amy Price, Senior Food and Drink Analyst
- Healthier crisp NPD would be well-received
- Artisanal products help premiumise the market
- NPD that caters to personalisation provides a route to engaging consumers
The crisps market is experiencing deflation, with manufacturers and retailers turning to discounting to drive volumes as part of supermarket price wars. Potato-based and other snacks, such as Doritos and Pringles, are estimated to have overtaken crisps by value sales in 2015, with crisps bearing the brunt of discounting in the market.
Health remains an ongoing issue, negatively impacting sales of crisps while providing a boost to other segments with more positive health credentials, such as popcorn, meat snacks, and nuts.
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