Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Crisps, Savoury Snacks and Nuts - UK - January 2018

“While enjoyment and indulgence play a key role in the market, health considerations are also affecting it, driving the growth in popcorn, nuts and meat snacks. That half of savoury snack eaters deem snacks made with pulses healthier than potato-based ones suggests scope for further NPD here.”
– Anita Winther, Research Analyst

This Report looks at the following areas:

  • Pulses are a good fit to tap high-protein interest
  • Expectation of newness underlines the importance of flavour NPD
  • Interest in flexitarianism extends to meat-style snacks

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Volume growth continues
              • Inflation returns to the market
                • Figure 1: Forecast of UK retail value sales of crisps, savoury snacks and nuts, 2012-22
              • Crisps sales are revived
                • Obesity remains an issue
                  • Household budgets squeezed as inflation returns
                    • Companies and brands
                      • Own-label is the big winner across all segments
                        • Walkers retains lead in potato-based and other snacks
                          • Walkers reverses its fortunes in crisps
                            • Potato snacks retain the top spot in NPD
                              • Vegetable snacks continue to attract NPD
                                • Adspend dips in 2017
                                  • Intersnack and Heinz give boost to nut spend
                                    • Trust and quality cement Walkers’ leading position
                                      • The consumer
                                        • Crisps/crisp-style snacks eaten by 90%
                                          • Half of adults eat nuts; popcorn usage peaks among the young
                                            • Figure 2: Usage of crisps, savoury snacks and nuts, October 2017
                                          • Treating oneself the top purchase driver for savoury snacks
                                            • Figure 3: Reasons for buying crisps, savoury snacks and nuts, October 2017
                                          • Protein appeals in the savoury snack context
                                            • Opportunities to spotlight health-boosting herbs/spices
                                              • Figure 4: Interest in product concepts in crisps, savoury snacks and nuts, October 2017
                                            • The health halo of pulses extends to savoury snacks
                                              • Crunch is important for crisp experience
                                                • Figure 5: Attitudes towards crisps, savoury snacks and nuts, October 2017
                                              • What we think
                                              • Issues and Insights

                                                • Pulses are a good fit to tap high-protein interest
                                                  • The facts
                                                    • The implications
                                                      • Expectation of newness underlines the importance of flavour NPD
                                                        • The facts
                                                          • The implications
                                                            • Interest in flexitarianism extends to meat-style snacks
                                                              • The facts
                                                                • The implications
                                                                • The Market – What You Need to Know

                                                                  • Volume growth continues
                                                                    • Inflation returns to the market
                                                                      • Crisps sales are revived
                                                                        • Obesity remains an issue
                                                                          • Household budgets squeezed as inflation returns
                                                                          • Market Size and Forecast

                                                                            • Volume growth continues for crisps, savoury snacks and nuts
                                                                              • Figure 6: UK retail value and volume sales of crisps, savoury snacks and nuts, 2012-22
                                                                            • Inflation expected to support value growth
                                                                                • Figure 7: Forecast of UK retail value sales of crisps, savoury snacks and nuts, 2012-22
                                                                                • Figure 8: Forecast of UK retail volume sales of crisps, savoury snacks and nuts, 2012-22
                                                                              • Forecast methodology
                                                                              • Market Segmentation

                                                                                • Crisps sales are revived
                                                                                  • Baked snacks struggle while popcorn’s growth continues
                                                                                    • Figure 9: UK retail value sales of savoury snacks, by segment, 2012-17
                                                                                    • Figure 10: UK retail volume sales of savoury snacks, by segment, 2012-17
                                                                                  • Inflation fuels value growth in nuts
                                                                                    • Figure 11: Value and volume sales of nuts, by type of nut, 2016 and 2017
                                                                                • Market Drivers

                                                                                  • Fight against obesity remains on the agenda
                                                                                    • Figure 12: Concern about selected ingredients in food and non-alcoholic drink, October 2016
                                                                                  • PHE recommends 100-calorie limit to kids’ snacks
                                                                                    • Concept of “balanced diets” leaves room for treats
                                                                                      • Weakened Pound has put pressure on manufacturers
                                                                                        • Inflation sees household budgets squeezed
                                                                                          • Savoury snacks unlikely to benefit from the ageing population
                                                                                            • Growth in kids is good news for category
                                                                                              • Figure 13: Trends in the age structure of the UK population, 2012-17 and 2017-22
                                                                                            • Out-of-home snacking is common
                                                                                              • Figure 14: Where people typically snack, December 2016
                                                                                          • Companies and Brands – What You Need to Know

                                                                                            • Own-label is the big winner across all segments
                                                                                              • Walkers retains lead in potato-based and other snacks
                                                                                                • Walkers reverses its fortunes in crisps
                                                                                                  • Potato snacks retain the top spot in NPD
                                                                                                    • Vegetable snacks continue to attract NPD
                                                                                                      • Adspend dips in 2017
                                                                                                        • Intersnack and Heinz give boost to nut spend
                                                                                                          • Trust and quality cement Walkers’ leading position
                                                                                                          • Market Share

                                                                                                            • Own-label is the big winner
                                                                                                              • Walkers retains lead in potato-based and other snacks
                                                                                                                • Pringles goes into decline
                                                                                                                  • Intersnack portfolio posts strong growth
                                                                                                                    • Figure 15: Leading brands’ sales and shares in the UK potato-based and other snacks market, by value and volume, 2015/16 and 2016/17
                                                                                                                  • Walkers reverses its fortunes in crisps
                                                                                                                    • Figure 16: Leading brands’ sales and shares in the UK crisps market, by value and volume, 2015/16 and 2016/17
                                                                                                                  • Jacob’s posts value declines following mixed results
                                                                                                                    • Figure 17: Leading brands’ sales and shares in the UK baked snacks market, by value and volume, 2015/16 and 2016/17
                                                                                                                  • Top popcorn brand Butterkist is overtaken by own-label
                                                                                                                    • Figure 18: Leading brands’ sales and shares in the UK popcorn market, by value and volume, 2015/16 and 2016/17
                                                                                                                  • Own-label continues dominance in nuts
                                                                                                                    • Figure 19: Leading brands’ sales and shares in the UK nuts market, by value and volume, 2015/16 and 2016/17
                                                                                                                • Launch Activity and Innovation

                                                                                                                  • Potato snacks retain the top spot in NPD
                                                                                                                    • Figure 20: Share of new product launches in the UK crisps, savoury snacks and nuts market, by category, 2013-17
                                                                                                                  • NPD driven by a wide array of players
                                                                                                                    • Figure 21: Share of new product launches in the UK crisps, savoury snacks and nuts market, by top 10 companies (sorted by 2017), 2013-17
                                                                                                                  • Walkers remains most active branded company
                                                                                                                    • Pringles launches Street Food flavours
                                                                                                                      • Walkers “Oven Baked” rebrand looks to emphasise low-fat credentials
                                                                                                                        • Vegetable snacks continue to attract NPD
                                                                                                                          • Sunbites enters nut segment with mixes, KP extends nuts to on the go
                                                                                                                            • Popcorn sees Pop Works & Company tap indulgence, Vibe aims for health
                                                                                                                              • Brands launch kids’ ranges in popcorn, fruit & veg crisps and nuts
                                                                                                                                • Meat snacks explore new meats
                                                                                                                                  • Peperami launches beef products
                                                                                                                                    • The Snaffling Pig Co teams up with Colman’s Mustard
                                                                                                                                    • Advertising and Marketing Activity

                                                                                                                                      • Adspend hits four-year high in 2016
                                                                                                                                        • Figure 22: Total above-the-line, online display and direct mail advertising expenditure on crisps, savoury snacks and nuts, 2013-17
                                                                                                                                      • PepsiCo remains dominant in adspend
                                                                                                                                        • Walkers launches campaign for UEFA Champions League sponsorship
                                                                                                                                          • ‘Choose Me or Lose Me’ campaign tests consumers’ flavour loyalty
                                                                                                                                            • ‘Movie Night’ promotion taps the “big night in” occasion
                                                                                                                                              • Figure 23: Total above-the-line, online display and direct mail advertising expenditure on crisps, savoury snacks and nuts, by top 10 advertisers (sorted by 2016), 2013-17
                                                                                                                                            • Intersnack and Heinz boost nut spend
                                                                                                                                              • Hula Hoops ad aims to emphasise the brand’s fun personality
                                                                                                                                                • Tyrrells makes TV ad debut
                                                                                                                                                  • Butterkist puts sharing at the centre of new TV campaign
                                                                                                                                                    • Metcalfe’s ads show unexpected ways of popping popcorn
                                                                                                                                                      • Pladis supports Jacob’s new Cracker Crisps and Mini Cheddars
                                                                                                                                                        • Mondelēz focuses on flavour in new Ritz adverts
                                                                                                                                                          • Peperami targets core audience with Comedy Central sponsorship
                                                                                                                                                            • Nielsen Ad Intel coverage
                                                                                                                                                            • Brand Research

                                                                                                                                                                • Brand map
                                                                                                                                                                  • Figure 24: Attitudes towards and usage of selected brands, December 2017
                                                                                                                                                                • Key brand metrics
                                                                                                                                                                  • Figure 25: Key metrics for selected brands, December 2017
                                                                                                                                                                • Brand attitudes: Walkers excels on trust and value
                                                                                                                                                                  • Figure 26: Attitudes, by brand, December 2017
                                                                                                                                                                • Brand personality: Tyrrells stands out as exclusive
                                                                                                                                                                  • Figure 27: Brand personality – Macro image, December 2017
                                                                                                                                                                • Pringles has the lead on cool
                                                                                                                                                                  • Figure 28: Brand personality – Micro image, December 2017
                                                                                                                                                                • Brand analysis
                                                                                                                                                                  • Walkers’ leading position is cemented by perceptions of trust and quality
                                                                                                                                                                    • Figure 29: User profile of Walkers, December 2017
                                                                                                                                                                  • Fun and accessible are Pringles’ strongest associations
                                                                                                                                                                    • Figure 30: User profile of Pringles, December 2017
                                                                                                                                                                  • Despite popcorn’s popularity, Butterkist lacks a strong image
                                                                                                                                                                    • Figure 31: User profile of Butterkist, December 2017
                                                                                                                                                                  • KP shares lead as traditional
                                                                                                                                                                    • Figure 32: User profile of KP, December 2017
                                                                                                                                                                  • Tyrrells has the strongest premium image
                                                                                                                                                                    • Figure 33: User profile of Tyrrells, December 2017
                                                                                                                                                                  • Hula Hoops’ long-standing presence secures high awareness
                                                                                                                                                                    • Figure 34: User profile of Hula Hoops, December 2017
                                                                                                                                                                  • Mattessons lacks a strong image
                                                                                                                                                                    • Figure 35: User profile of Mattessons, December 2017
                                                                                                                                                                • The Consumer – What You Need to Know

                                                                                                                                                                  • Crisps/crisp-style snacks eaten by 90%
                                                                                                                                                                    • Half of adults eat nuts; popcorn usage peaks among the young
                                                                                                                                                                      • Treating oneself the top purchase driver for savoury snacks
                                                                                                                                                                        • Protein appeals in the savoury snack context
                                                                                                                                                                          • Opportunities to spotlight health-boosting herbs/spices
                                                                                                                                                                            • The health halo of pulses extends to savoury snacks
                                                                                                                                                                              • Crunch is important for crisp experience
                                                                                                                                                                              • Usage of Crisps, Savoury Snacks and Nuts

                                                                                                                                                                                • Crisps, savoury snacks and nuts are universally eaten
                                                                                                                                                                                  • Figure 36: Repertoire of types of crisps, savoury snacks and nuts eaten, October 2017
                                                                                                                                                                                • 90% eat crisps/crisp-style snacks
                                                                                                                                                                                  • Figure 37: Usage of crisps and crisp-style snacks, October 2017
                                                                                                                                                                                • Nuts are eaten by half of adults
                                                                                                                                                                                  • Figure 38: Usage of nuts, October 2017
                                                                                                                                                                                • Popcorn usage highest among the young
                                                                                                                                                                                  • Figure 39: Usage of other types of savoury snacks, October 2017
                                                                                                                                                                                • Usage of meat snacks remains limited
                                                                                                                                                                                  • Figure 40: Frequency of eating crisps, savoury snacks and nuts, October 2017
                                                                                                                                                                                • Baked formats have the lead
                                                                                                                                                                                  • Figure 41: Types of crisps, savoury snacks and nuts eaten, October 2017
                                                                                                                                                                              • Reasons for Buying Crisps, Savoury Snacks and Nuts

                                                                                                                                                                                • Treating oneself is the main driver for savoury snack purchases
                                                                                                                                                                                  • Figure 42: Reasons for buying crisps, savoury snacks and nuts, October 2017
                                                                                                                                                                                • Popcorn takes the lead on evenings in, but lags behind crisps on lunch
                                                                                                                                                                                  • Crisps/crisp-style snacks lag on evenings in
                                                                                                                                                                                    • Meat snacks and crisps/crisp-style snacks lead in quenching hunger
                                                                                                                                                                                      • Meat snacks and crisps/crisp-style snacks are top choices for kids
                                                                                                                                                                                      • Interest in Product Concepts in Crisps, Savoury Snacks and Nuts

                                                                                                                                                                                        • Protein appeals in the savoury snack context
                                                                                                                                                                                          • Meat, bean and nut snacks are frontrunners in protein claims
                                                                                                                                                                                            • International snacks explore protein claims more broadly
                                                                                                                                                                                              • Figure 43: Interest in product concepts in crisps, savoury snacks and nuts, October 2017
                                                                                                                                                                                            • Opportunities to spotlight health-boosting herbs/spices
                                                                                                                                                                                              • Interest in ways to customise snacks
                                                                                                                                                                                                • Scope for sauces/dips to add value
                                                                                                                                                                                                  • Tailored flavours appeal to 18%
                                                                                                                                                                                                    • Ingrained expectation of flavour innovation
                                                                                                                                                                                                      • Nearly half of savoury snack eaters drawn to brands that push new flavours
                                                                                                                                                                                                        • Interest in street food and sweet flavours
                                                                                                                                                                                                        • Attitudes towards Crisps, Savoury Snacks and Nuts

                                                                                                                                                                                                          • Pulse-based snacks enjoy a strong image as healthy and interesting
                                                                                                                                                                                                            • The health halo of pulses extends to savoury snacks
                                                                                                                                                                                                              • Pulse-based snacks are widely seen as interesting
                                                                                                                                                                                                                • Figure 44: Attitudes towards crisps, savoury snacks and nuts, October 2017
                                                                                                                                                                                                              • Flexitarianism extends to meat-style snacks
                                                                                                                                                                                                                • Texture plays a key role in crisps/crisp-style snacks
                                                                                                                                                                                                                  • Mixed snacks enjoy wide appeal
                                                                                                                                                                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                      • Abbreviations
                                                                                                                                                                                                                        • Consumer research methodology
                                                                                                                                                                                                                        • Appendix – Market Size and Forecast

                                                                                                                                                                                                                          • Forecast methodology
                                                                                                                                                                                                                              • Figure 45: Total UK retail value sales of crisps, savoury snacks and nuts, best- and worst-case forecast, 2017-22
                                                                                                                                                                                                                              • Figure 46: Total UK retail volume sales of crisps, savoury snacks and nuts, best- and worst-case forecast, 2017-22
                                                                                                                                                                                                                          • Appendix – Market Share

                                                                                                                                                                                                                              • Figure 47: Leading manufacturers’ sales and shares in the UK potato-based and other snacks market, by value and volume, 2015/16 and 2016/17
                                                                                                                                                                                                                              • Figure 48: Leading manufacturers’ sales and shares in the UK crisps market, by value and volume, 2015/16 and 2016/17
                                                                                                                                                                                                                              • Figure 49: Leading manufacturers’ sales and shares in the UK baked snacks market, by value and volume, 2015/16 and 2016/17
                                                                                                                                                                                                                              • Figure 50: Leading manufacturers’ sales and shares in the UK popcorn market, by value and volume, 2015/16 and 2016/17
                                                                                                                                                                                                                              • Figure 51: Leading manufacturers’ sales and shares in the UK nuts market, by value and volume, 2015/16 and 2016/17
                                                                                                                                                                                                                          • Appendix – Launch Activity and Innovation

                                                                                                                                                                                                                              • Figure 52: Share of new product launches in the UK crisps, savoury snacks and nuts market, by brands and own-label, 2013-17
                                                                                                                                                                                                                              • Figure 53: Share of new product launches in the UK crisps, savoury snacks and nuts market, by top 10 companies (sorted by 2017), 2013-17
                                                                                                                                                                                                                              • Figure 54: Share of new product launches in the UK crisps, savoury snacks and nuts market, by top 10 claims (sorted by 2017), 2013-17
                                                                                                                                                                                                                              • Figure 55: Share of new product launches in the UK crisps, savoury snacks and nuts market, by top 10 flavour component (sorted by 2017), 2013-17

                                                                                                                                                                                                                          Crisps, Savoury Snacks and Nuts - UK - January 2018

                                                                                                                                                                                                                          US $2,552.20 (Excl.Tax)