Crisps, Savoury Snacks and Nuts - UK - January 2019
"Snacks are one area where health priorities take more of a backseat for consumers. In light of the government expectations of calorie reductions, this poses a notable challenge to the category. Brands looking to explore a better-for-you positioning in line with government goals need to ensure products deliver on taste and excitement to entice trial among a larger share of the population."
- Anita Winther, Research Analyst
This Report looks at the following areas:
- No simple path for category to achieve calorie reduction target
- Low-fat is key health cue for the category
- Scope to mine comfort food position in crisps, savoury snacks, and nuts
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