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“CCT tourism in Sub-Saharan Africa has considerable appeal to a select group of leisure tourists who are in search of challenging, exciting and self-fulfilling experiences. By visiting more than two countries on one trip over an extended period of time, they can appreciate the diversity of a wide range of different African cultural heritages and embark on physical adventures that they may never have experienced before.”
- Jessica Kelly, Senior Tourism Analyst

For the purposes of this report, Mintel is defining cross-continental tourism (CCT) in Sub-Saharan Africa as a leisure tourism trip on the continent south of the Sahara Desert that involves crossing two or more international borders by land during the same trip. In some instances, where the destinations are particularly remote such as in West or Central Africa, this report also considers trips that involve the crossing of just one additional land border on the same journey. The length of the trip can vary but owing to the distances that are typically covered on a single journey, the shortest journey is usually around 9-14 days.

Also for the purposes of this report, Sub-Saharan Africa is defined as any country south of the Sahara Desert, and includes the Northern African countries of Egypt, Sudan and Morocco as they feature widely in cross-Africa travel itineraries that extend north to south via east or west.

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • History of Travel in Sub-Saharan Africa

        • Routes and Destinations

          • International tourism in Sub-Saharan Africa
            • Figure 1: International visitor arrivals to Africa & selected Sub-Saharan countries, 2011-13
            • Figure 2: International tourism expenditure in selected Sub-Saharan countries, 2011-13
          • Cross-continental routes
            • East Africa
              • Southern Africa
                • West Africa
                  • North to South
                    • Destinations
                      • East and North Africa
                        • Egypt, Sudan, Ethiopia
                          • Kenya
                            • Uganda
                              • Rwanda
                                • Tanzania
                                  • Southern Africa
                                    • South Africa, Lesotho, Swaziland
                                      • Botswana
                                        • Namibia
                                          • Zimbabwe
                                            • Zambia
                                              • Malawi
                                                • Mozambique
                                                  • West Africa
                                                    • Morocco, Western Sahara, Mauritania
                                                      • Senegal, Mali, Guinea, Sierra Leone, Cote d’Ivoire, Ghana
                                                        • Togo, Benin, Nigeria, Cameroon, Gabon
                                                          • Congo, DRC, Angola
                                                          • Size of the CCT Market

                                                            • Southern Africa the key region for CCT
                                                              • Figure 3: Total CCT arrivals to regional Sub-Saharan Africa, 2014
                                                            • UK CCT visitors dominate the market
                                                              • Figure 4: Total CCT arrivals to southern Africa by source market, 2014
                                                              • Figure 5: Total CCT arrivals to East Africa by source market, 2014
                                                              • Figure 6: Total CCT arrivals to West Africa by source market, 2014
                                                          • Organisation and Structure of CCT Trips

                                                            • How CCT works
                                                              • Overlanding
                                                                • Small-group travel
                                                                  • Independent travel
                                                                    • Independent travel by bus and car
                                                                      • Independent travel by train and bus
                                                                        • ‘Cruise’ trains
                                                                          • Accommodation
                                                                            • Personal experiences and adventures on a CCT trip
                                                                              • Cultural activities
                                                                                • Wildlife activities
                                                                                  • Land-based activities
                                                                                    • Water-based activities
                                                                                      • Hard adventure
                                                                                      • Who Goes on a CCT Trip?

                                                                                        • Adventure tourists lead the way
                                                                                          • Millennials are key overlanders
                                                                                            • Diversity in small-group travel
                                                                                            • CCT Tour Operators in the Market

                                                                                              • Absolute Africa
                                                                                                • Figure 7: Selected CCT itineraries from Absolute Africa, 2015
                                                                                              • African Overland Tours
                                                                                                • Dragoman
                                                                                                  • Figure 8: Selected CCT itineraries from Dragoman, 2015
                                                                                                • Intrepid Travel
                                                                                                  • Figure 9: Selected CCT itineraries from Intrepid Travel, 2015
                                                                                                • Journeys International
                                                                                                  • Figure 10: Selected CCT itineraries from Journeys International, 2015
                                                                                                • Oasis Overland
                                                                                                  • Figure 11: Selected CCT itineraries from Oasis Overland, 2015
                                                                                                • Overlanding West Africa
                                                                                                  • Wilderness Travel
                                                                                                    • Figure 12: Selected CCT itineraries from Wilderness Travel, 2015
                                                                                                • What Next?

                                                                                                  • Cultural tourism products key to sustaining CCT
                                                                                                    • Transfrontier Parks promote cross-border tourism
                                                                                                      • Will LCCs impact the concept of CCT?

                                                                                                      About the report

                                                                                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                      • The Consumer

                                                                                                        What They Want. Why They Want It.

                                                                                                      • The Competitors

                                                                                                        Who’s Winning. How To Stay Ahead.

                                                                                                      • The Market

                                                                                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                      • The Innovations

                                                                                                        New Ideas. New Products. New Potential.

                                                                                                      • The Opportunities

                                                                                                        Where The White Space Is. How To Make It Yours.

                                                                                                      • The Trends

                                                                                                        What’s Shaping Demand – Today And Tomorrow.

                                                                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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