Cruises - China - April 2019
Covered in this report
For the purpose of this report, a cruise is defined as any seabased or river-based trip taken by fare payers on board a vessel whose main purpose is the accommodation of guests.A cruise trip should include at least one night’s stay on the ship.
This report covers both outbound cruises (either leaving from a main port in China or passing through ports in China) and domestic lines (where the entire cruise trip is within mainland China).
For market size section and market share section, only overseas cruises departing from ports in mainland China are included.
“Although the cruise market is currently in a transitional period, there is potential for market growth in the long term. It is important for companies to focus on service quality, differentiating activities and forming strong partnerships with travel agencies to achieve sustainable growth. Companies can tap into culture, popular themes and wellness in on-board activities, facilities and onshore tours to differentiate themselves and create premium cruise experiences.”
– Saskia Zhao, Research Analyst
This report will cover the following areas:
- Responding to demand for wellness in holidays is an opportunity to differentiate
- Pilot fly cruises among high earners
- Appetite for nostalgic and cultural experiences
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