Cruises - US - December 2019
£ 3,435.47 (Excl.Tax)Excl. Tax Buy Now
A “cruise” is large ship leisure travel. This analysis is focused both on ocean-going and river cruises. An ocean cruise is defined as leisure travel on an ocean vessel that travels through large bodies of water, such as oceans, seas and gulfs. A river cruise is defined as leisure travel on a river ship that travels along inland waterways. The US passenger cruise market is defined as the portion of the global cruise market attributable to passengers sourced from the US.
"In 2018, the global cruise industry earned an estimated $4.56 billion (a 4.6% increase over 2017) and carried an estimated 26 million annualized passengers. River cruising has become more popular over the last few years. It is poised to become even more popular as travelers realize how their itineraries, with multiple destinations and increasingly immersive shoreline experiences, dovetail with current overall travel trends. Meanwhile, ocean cruise ships are modernizing their on-board offerings with eye-popping rides, quality dining experiences and activities that fit the tastes of a younger consumer set that is keen on the prospect of cruising. Of course, the industry will have to also find solutions to the environmental issues they cause as travelers, especially younger ones, are more attuned to cruising’s effect on the planet."
– Mike Gallinari, Travel & Leisure Analyst
This report examines the following issues:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.