Cuidados com o Cabelo - Brasil - Abril 2017
"A tendência do cabelo natural parece não ser ainda muito representativa da população brasileira feminina. O estilo usado na maioria das vezes pelas mulheres ainda é o liso: 48% afirmaram isso. Cabelos que caem muito, sem brilho ou com muito volume são alguns dos problemas citados pelos entrevistados".
– Juliana Martins, Especialista Sênior de Beleza e Cuidados Pessoais
Este relatório analisa as seguintes questões:
- Como criar oportunidades para que as mulheres assumam o cabelo branco?
- Quais são as possibilidades geradas pelo desenvolvimento de embalagens maiores de produtos capilares?
- Como aumentar o consumo de condicionadores de limpeza?
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