Cultural and Creative Products Retailing - China - May 2019
Covered in this report
Cultural and creative industries have a very broad definition; including media and entertainment, art, culture, performance, crafts and design. In this report, the cultural venues and cultural and creative products and services are examined to see the opportunity in cultural and creative product retailing.
Generally, IP refers to intellectual property, which is usually impressive and has market liquidity. In a narrow sense, IP can refer to a song, a novel, a movie, a TV series, an animation work, a comic book or a character in all of the aforementioned formats, or brand logo (eg Haier Brothers of Haier Group) or even a wellknown account on social media (eg Weibo).
“The only limit is your imagination. In cultural and creative product retailing we are seeing great potential and opportunity as Chinese consumers look for intellectual challenge and entertainment in their leisure time. The boundary of traditional retailing is vanishing as cultural and creative venues are providing relaxing and entertaining spaces for culture, art, and shopping. The boom in media and entertainment has opened the door to licensing products. Nevertheless, the cultural and creative industry has to think about how to build the emotional connection between cultural and entertainment IP merchandises and Chinese consumers.”
- Chih-yuan Wang, Category Director, Retail, China
- Sell dreams, not products
- Tangible culture and fun
- Emotional connection with entertainment IP merchandise
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.