Cultural and Creative Products Retailing - China - May 2019
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Cultural and creative industries have a very broad definition; including media and entertainment, art, culture, performance, crafts and design. In this report, the cultural venues and cultural and creative products and services are examined to see the opportunity in cultural and creative product retailing.
Generally, IP refers to intellectual property, which is usually impressive and has market liquidity. In a narrow sense, IP can refer to a song, a novel, a movie, a TV series, an animation work, a comic book or a character in all of the aforementioned formats, or brand logo (eg Haier Brothers of Haier Group) or even a wellknown account on social media (eg Weibo).
“The only limit is your imagination. In cultural and creative product retailing we are seeing great potential and opportunity as Chinese consumers look for intellectual challenge and entertainment in their leisure time. The boundary of traditional retailing is vanishing as cultural and creative venues are providing relaxing and entertaining spaces for culture, art, and shopping. The boom in media and entertainment has opened the door to licensing products. Nevertheless, the cultural and creative industry has to think about how to build the emotional connection between cultural and entertainment IP merchandises and Chinese consumers.”
- Chih-yuan Wang, Category Director, Retail, China
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.