Current Accounts - Ireland - August 2019
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- financial services
- August 2019
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This report examines the current account market in Northern Ireland (NI) and Republic of Ireland (RoI). It analyses the main drivers at play within the market. It also draws on exclusive consumer data to assess levels of ownership of current accounts among Irish consumers, preferred providers of main and non-main current accounts, levels of switching activity among consumers and consumers’ preferences when it comes to channels for selected banking activities.
"For the first time since Mintel began examining Irish consumers' preferred channels for various banking activities and transactions, the digital channels - online banking and mobile banking - trump branches for every activity. The coming years will likely see branches further edged out of transactions and everyday banking activities, as they increasingly become viewed as centres for selling and advice. Indeed, the online banking channel is beginning to assume the role that the branch network once fulfilled."
– Brian O’Connor, Senior Consumer Analyst
This Report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.