Current Accounts - Ireland - October 2018
"Although there appears to be a high level of inertia when it comes to how consumers manage their current accounts – for instance, switching activity is rare and infrequent – there has nonetheless been a fairly dramatic change in terms of how consumers interact with their current account. Having emerged from the periphery only around a decade or so ago, the online channel is now the main channel for most consumers, while mobile banking is emerging as the preferred channel for a range of day-to-day banking activities."
– Brian O’Connor, Senior Consumer Analyst
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