Customer Loyalty and Reward Schemes - UK - December 2015
“With their everyday low pricing structure the discounters have shown consumers that they don’t need to build up points or jump through hoops to get the lowest prices. Instead, loyalty schemes have become more about adding additional value to a purchase or enhancing a shopping experience than about cost cutting. To maintain their appeal, rewards need to be smaller, with greater regularity and more personalised in order to build a more frequent and engaging shopping experience.”
– Thomas Slide, Retail Analyst
This report covers the following issues:
- What loyalty schemes are people using?
- How are digital innovations changing loyalty schemes and what do consumers think of it?
- How do consumers perceive the value of loyalty schemes and what can be done to encourage uptake and engagement?
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