Customer Satisfaction and Loyalty Programs - US - January 2010
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Customer satisfaction and loyalty programs have become more important to retailers and service providers as they struggle to hold on to customers in a prolonged economic downturn. Indeed, membership in loyalty and reward programs, most of which promise savings in the form of special discounts or free merchandise, has increased significantly between 2007 and 2009. Yet the proliferation of programs and memberships has made it more difficult for individual loyalty programs to have the desired effect. And in the meantime consumer ratings of customer service suggest that retailers have considerable room for improvement.
This report examines customer satisfaction and loyalty programs from various angles in order to provide companies with insight and ideas for setting themselves apart in an increasingly competitive marketplace. The report includes:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.