Customized Health - US - January 2009
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Customized health - designing healthcare services based on the unique needs of consumers - is one of the most important trends in the healthcare category, and holds significant opportunities for companies that offer the right products and services.
Topics covered in this report include:
Which demographics are most likely to be interested in customized health
How and where respondents seek health information, what they think of its quality, and how this has changed the healthcare landscape
Specific insights and opportunities for creating customized health products and services
Market forces and other drivers responsible for the growing interest in these offerings
Respondents' attitudes towards health, wellness, pharmaceuticals, and complementary and alternative medicines, as well as other related products and services
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.