Cycling Holidays - UK - July 2009
One fifth of the population (9.7 million adults) have very positive attitudes towards cycling holidays. However, even amongst these most enthusiastic consumers only one in ten has taken a holiday involving cycling in the past 12 months, and three in ten of them have never actually been on any kind of holiday involving cycling.
Cycling is a small and expanding specialist holiday market and, although the bike will never replace the beach in the affections of British holidaymakers, cycling holidays do have significant potential for further growth, particularly at the softer, leisure end of the spectrum.
This report provides an overview of the market for cycling holidays, investigating the core market factors, strengths and weaknesses, consumer dynamics and likely future trends.
How is the economic climate affecting cycling holidays? What are the likely long-term growth prospects?
What are the attractions and off-putting factors of cycling holidays in the minds of consumers?
How important is the health and fitness agenda when it comes to cycling holidays? How important are green concerns? How significant is the ‘Olympic factor’? What other themes can help cycling packages to appeal to more mainstream consumers?
Who goes on cycling holidays? Who doesn’t go? Who would like to go in future? What are the most popular destinations?
Who are the main operators in the market? What kinds of products are available and which are growing in popularity? What key trends are cycling operators noticing in their market?
Is cycling tourism essentially rural? What is the potential for urban cycling tourism?
What are the main obstacles to further development in the market? Where do the greatest commercial opportunities lie?
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