Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Cycling in Scandinavia - September 2013

This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.

Mintel research sources can include exclusive consumer data, brand/company research and insights from key trade members. This means that we provide you with the complete picture and robust information you need to make the decisions to drive your business forward.

To subscribe to Mintel events, please email

What you get

What's included

Why buy from us?


Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.


Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.


A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
      • Data Sources

        • The Leisure Cycling Sector

            • Day and holiday cycling
              • Cycle touring
                • Figure 1: Leisure cycling holiday gradings, 2013
                • Figure 2: Mountain-biking holiday gradings, 2013
              • Guided vs self-guided
                • The European cycling tourism market
                    • Figure 3: Cycling trips & spend in Scandinavian countries & leading European destinations, 2012
                • The Cycling Consumer

                      • Figure 4: Profile of cycling tourist, by segment, 2011
                  • Cycling Destinations in Scandinavia

                    • Denmark
                      • The cycling culture
                        • Copenhagen: Bike City
                            • Figure 5: Virgin Vacations’ 11 most bike-friendly cities, 2013
                          • Danish bicycles
                            • Cycle tourism
                              • Cycle routes
                                • Figure 6: Selected cycle routes in Denmark, 2013
                              • Cycling destinations
                                • Finland
                                  • Urban biking
                                    • National Action Plan for Walking and Cycling 2020
                                      • Cycle routes
                                        • Figure 7: Major cycle routes in Finland, 2013
                                      • Cycling destinations
                                        • Iceland
                                          • Cycle routes
                                            • Cycling destinations
                                              • Norway
                                                • National Cycling Strategy 2006-2015
                                                  • Bicycle towns
                                                    • Cycling tourism
                                                      • Cycling routes
                                                          • Figure 8: National cycling routes in Norway, 2013
                                                        • Cycling destinations
                                                          • Figure 9: Top 10 cycling routes in Norway, 2013
                                                        • Sweden
                                                          • Cycling in Stockholm
                                                            • Cycling tourism
                                                              • Cycling destinations
                                                              • EuroVelo – the European Cycle Network

                                                                  • Figure 10: EuroVelo cycle routes in Scandinavia, 2013
                                                                  • Figure 11: North Sea cycle route destinations, 2013
                                                              • Profile of Tour Operators

                                                                  • BikeToursDirect (US)
                                                                    • Figure 12: Selected bike tours in Scandinavia, 2013
                                                                  • Explore Adventures (US)
                                                                    • Icelandic Mountain Guides (Iceland)
                                                                      • Figure 13: Icelandic Mountain Guides’ cycling tours, 2013-14
                                                                    • Inntravel (UK)
                                                                      • Metsa Travel (Finland)
                                                                        • Nature Travels (UK)
                                                                          • Nordic Trails (Sweden)
                                                                            • Norske Bygdeopplevelser (Norway)
                                                                              • Figure 14: Cycling tours in Norway, 2013
                                                                            • Rotalis (Germany)
                                                                              • Saddle Skedaddle (UK)
                                                                                • Figure 15: Mountain biking, leisure cycling & family cycling holidays in Scandinavia, 2013
                                                                              • Swedish Cycling (Sweden)
                                                                                • UTracks (UK)
                                                                                  • Wheel2Wheel Holidays (UK)
                                                                                    • Figure 16: Cycling holidays in Scandinavia, 2013
                                                                                • What Next?

                                                                                  • Demand for cycling holidays continues to grow
                                                                                    • Need for improved routes and infrastructures to support cyclists
                                                                                      • Eurobike Show 2013
                                                                                        • EU committed to spending on cycling tourism

                                                                                        Cycling in Scandinavia - September 2013

                                                                                        US $377.39 (Excl.Tax)