Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.

Mintel research sources can include exclusive consumer data, brand/company research and insights from key trade members. This means that we provide you with the complete picture and robust information you need to make the decisions to drive your business forward.

To subscribe to Mintel events, please email

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Definition
      • Data Sources

        • The Leisure Cycling Sector

            • Day and holiday cycling
              • Cycle touring
                • Figure 1: Leisure cycling holiday gradings, 2013
                • Figure 2: Mountain-biking holiday gradings, 2013
              • Guided vs self-guided
                • The European cycling tourism market
                    • Figure 3: Cycling trips & spend in Scandinavian countries & leading European destinations, 2012
                • The Cycling Consumer

                      • Figure 4: Profile of cycling tourist, by segment, 2011
                  • Cycling Destinations in Scandinavia

                    • Denmark
                      • The cycling culture
                        • Copenhagen: Bike City
                            • Figure 5: Virgin Vacations’ 11 most bike-friendly cities, 2013
                          • Danish bicycles
                            • Cycle tourism
                              • Cycle routes
                                • Figure 6: Selected cycle routes in Denmark, 2013
                              • Cycling destinations
                                • Finland
                                  • Urban biking
                                    • National Action Plan for Walking and Cycling 2020
                                      • Cycle routes
                                        • Figure 7: Major cycle routes in Finland, 2013
                                      • Cycling destinations
                                        • Iceland
                                          • Cycle routes
                                            • Cycling destinations
                                              • Norway
                                                • National Cycling Strategy 2006-2015
                                                  • Bicycle towns
                                                    • Cycling tourism
                                                      • Cycling routes
                                                          • Figure 8: National cycling routes in Norway, 2013
                                                        • Cycling destinations
                                                          • Figure 9: Top 10 cycling routes in Norway, 2013
                                                        • Sweden
                                                          • Cycling in Stockholm
                                                            • Cycling tourism
                                                              • Cycling destinations
                                                              • EuroVelo – the European Cycle Network

                                                                  • Figure 10: EuroVelo cycle routes in Scandinavia, 2013
                                                                  • Figure 11: North Sea cycle route destinations, 2013
                                                              • Profile of Tour Operators

                                                                  • BikeToursDirect (US)
                                                                    • Figure 12: Selected bike tours in Scandinavia, 2013
                                                                  • Explore Adventures (US)
                                                                    • Icelandic Mountain Guides (Iceland)
                                                                      • Figure 13: Icelandic Mountain Guides’ cycling tours, 2013-14
                                                                    • Inntravel (UK)
                                                                      • Metsa Travel (Finland)
                                                                        • Nature Travels (UK)
                                                                          • Nordic Trails (Sweden)
                                                                            • Norske Bygdeopplevelser (Norway)
                                                                              • Figure 14: Cycling tours in Norway, 2013
                                                                            • Rotalis (Germany)
                                                                              • Saddle Skedaddle (UK)
                                                                                • Figure 15: Mountain biking, leisure cycling & family cycling holidays in Scandinavia, 2013
                                                                              • Swedish Cycling (Sweden)
                                                                                • UTracks (UK)
                                                                                  • Wheel2Wheel Holidays (UK)
                                                                                    • Figure 16: Cycling holidays in Scandinavia, 2013
                                                                                • What Next?

                                                                                  • Demand for cycling holidays continues to grow
                                                                                    • Need for improved routes and infrastructures to support cyclists
                                                                                      • Eurobike Show 2013
                                                                                        • EU committed to spending on cycling tourism

                                                                                        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                        • Market

                                                                                          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                        • Consumer

                                                                                          Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                        • Brand/Company

                                                                                          Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                        • Data

                                                                                          Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                        Trusted by companies. Big and small.

                                                                                        • bell
                                                                                        • boots
                                                                                        • google
                                                                                        • samsung
                                                                                        • allianz
                                                                                        • kelloggs
                                                                                        • walgreens
                                                                                        • redbull
                                                                                        • unilever
                                                                                        • Harvard
                                                                                        • pinterest
                                                                                        • new-york-time