Dairy and Non-dairy Milk - US - April 2012
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Milk processors face an uphill battle, including the dominance of private labels; consumer concerns over the presence of growth hormones in non-organic milk; fluctuations in commodity prices; supply shortages for organic milk; and growing consumer concern about the safety of animal products in general. With that long list of challenges, plus the commodity image branded milk has with many consumers, the market has few growth opportunities even though consumers continue to prize milk for its nutritional benefits
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