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Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Milk, top five markets, retail market volume (mn liters), 2016*
        • Figure 2: Dairy drinks*, new product launches, top five countries, 2016
        • Figure 3: Dairy drinks, new product launches, by sub-category, 2016
        • Figure 4: Non-dairy drinks, new product launches, by sub-category, 2016
        • Figure 5: Milk, global market performance
    • The Big Stories

        • Competition affects China’s milk market*
            • Figure 6: Barriers to drinking milk, China, December 2015
            • Figure 7: Consumer attitudes toward plant protein drinks, China, October 2015
          • Non-dairy growth attracts major industry players
            • Figure 8: Top varieties, non-dairy milk consumption, US, January 2016
          • Focusing on flavor
            • Figure 9: Selected reasons for consuming dairy milk and non-dairy milk, US, January 2016
        • Notable Products

            • White milk and flavored milk brands play up flavor
              • Highlighting white milk’s flavor
                • Creative takes on flavored milk
                  • Brands promote a range of uses
                    • Milk and non-dairy milk for specific uses
                      • Category blurring moves milk into RTD territory
                        • Category-blurring innovation
                        • Looking to the Future

                            • Dairy brands give consumers more reasons to use milk
                                • Figure 10: Attitudes toward cooking, any agree, by generations, US, September 2015
                                • Figure 11: Attitudes toward coffee, selected European countries, 2015
                              • The next frontier for non-dairy
                                  • Figure 12: Attitudes toward yogurt, by age, selected European markets, 2016
                                  • Figure 13: Attitudes toward diet, selected European markets, Q3 2016
                                  • Figure 14: Non-dairy milk innovation that would encourage consumers to drink, or drink more, non-dairy milk, US, January 2016
                                • Lactose-free may be an untapped innovation opportunity for the future
                                  • Figure 15: “I am interested in more easily digestible dairy milks”, by age, US, January 2016
                                  • Figure 16: Use of and attitudes to milk, selected European markets, 2016
                              • The Analyst’s View

                                About the report

                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                • The Consumer

                                  What They Want. Why They Want It.

                                • The Competitors

                                  Who’s Winning. How To Stay Ahead.

                                • The Market

                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                • The Innovations

                                  New Ideas. New Products. New Potential.

                                • The Opportunities

                                  Where The White Space Is. How To Make It Yours.

                                • The Trends

                                  What’s Shaping Demand – Today And Tomorrow.

                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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