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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Top 5 global milk markets, retail market volume, mn liters, 2015*
        • Figure 2: Top 5 global dairy drink* innovators, introductions by country, 2015
        • Figure 3: Global dairy drink introductions, by sub-category, 2015
        • Figure 4: Milk, global market performance
    • The Big Stories

      • Europe is hit hard in 2015
          • Figure 5: Attitudes to milk packaging, selected European markets, 2015
        • Non-dairy is no longer just an “alternative”
          • Figure 6: Global introductions of soy- and nut/rice/grain/seed-based drinks, by region, 2014-15
          • Figure 7: Change in PPD consumption, China, October 2014
          • Figure 8: Attitudes toward non-dairy milk, by demographics, US, January 2015
        • Dairy milk focuses on adding value to compete
        • Notable Products

          • Looking To The Future

            • Milk variety continues to expand in 2016
              • Figure 9: Milk, personal consumption, by generation, US, January 2015
              • Figure 10: Top 5 markets for dairy drink* introductions with a lactose-free claim, global, 2013-15
            • As fear of fat fades, whole milk has new opportunities*
                • Figure 11: Attitudes toward dairy and non-dairy products, by gender and age, US, February 2014
                • Figure 12: White liquid milk: Retail market segmentation by volume (mn litres), Australia, 2012-14
              • Dairy innovation connects with adult consumers
                • Figure 13: Dairy drink* introductions, by selected health or value-added claims, global, 2015
                • Figure 14: RTD flavored milk consumption, by age, Brazil, November 2014
            • The Analyst's View

              About the report

              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

              • The Consumer

                What They Want. Why They Want It.

              • The Competitors

                Who’s Winning. How To Stay Ahead.

              • The Market

                Size, Segments, Shares And Forecasts: How It All Adds Up.

              • The Innovations

                New Ideas. New Products. New Potential.

              • The Opportunities

                Where The White Space Is. How To Make It Yours.

              • The Trends

                What’s Shaping Demand – Today And Tomorrow.

              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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