Dairy Milk - US - March 2016
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"The momentum dairy milk experienced in 2014 failed to continue in estimated 2015 as the category faced challenges from a surplus of milk, declining exports, declining consumer consumption, and strong competition from the non-dairy milk segment. Mintel forecast declines to continue through 2020; however, opportunities to calm future sales declines may exist with premium milks, added health benefits, and innovation with smaller, successful subsegments, such as lactose-free and organic milk offerings."
- Elizabeth Sisel, Beverage Analyst
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