Dark Rum, Cognac and Brandy - UK - April 2009
US $2,427.12 (Excl.Tax)Excl. Tax Buy Now
On the face of it, dark spirits (as defined by this report ie not including whisky) is a declining market populated by old-fashioned brands with a traditional image. However, if one looks beneath the surface, there are some signs of renewal, with golden rums showing the way to the rest of the industry and giving a good pointer as to how it should be done. Currently, golden rum is the only sector of the market growing sales in the on- and off-trade channels but the inspiration it has given brand owners is starting to filter down into other sectors of the market.
More exciting is the fact that golden rums have taken dark spirits outside its traditional 45+ male customer base and are appealing to younger consumers. This is a strategy that other dark spirit products need to embrace if they are to ensure their long-term survival.
How can suppliers broaden the customer base for dark spirits?
Has the recession impacted on the market, if so, how?
How is the changing pattern of distribution impacting on the different market sectors?
How do people perceive and consume dark spirits?
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.