Dark Spirits and Liqueurs - UK - September 2018
US $2,483.78 (Excl.Tax)Excl. Tax Buy Now
“Friend/family recommendations and tasting sessions stand out as key means to drive dark spirits trial. Companies can incentivise recommendations through rewards such as discount vouchers and marketing messages themed around knowledge sharing. Meanwhile sampling initiatives would help to overcome the barrier of spirits’ high price discouraging experimentation among risk-averse consumers.”
- Alice Baker, Research Analyst
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