Dark Spirits and Liqueurs - UK - September 2019
Covered in this report
Estimated at just under £5.8 billion in 2019, the total dark spirits and liqueur market grew by 11.8% over 2014-19, driven primarily by inflation. Further inflation is expected for 2019-24, with the ageing UK population and alcohol moderation trend hindering volume sales. Value sales of dark spirits and liqueurs are therefore projected to rise by 2.3% to reach £5.9 billion and volume sales to fall by 6% to 142 million litres by 2024.
“Drawing on historical recipes has much to offer for dark spirits. Historical recipes for the drinks themselves chime with a quarter of 45-54s, signalling potential to retain users in the category. Meanwhile historical cocktail recipes using dark spirits would help to generate consumer excitement around the category, especially among under-35s.”
– Alice Baker, Research Analyst
This report examines the following issues:
- Historical recipes can help to engage both older and younger consumers
- Need to make dark spirits’ quality credentials more tangible
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