Ein abgestuftes Preissystem von Economy bis Premium kann ein hohes Engagement aufrechterhalten. Neue Anbauregionen und Robusta-Mischungen angesichts des zunehmenden Klimawandels.
Eliana Riera-McInnes, Research Analyst — Foodservice
Collapse All
-
EXECUTIVE SUMMARY
- What you need to know
- Opportunities
- Market size & forecast for coffee
- Steady value sales growth forecast for 2025-30 after slight dip in 2024 as price rises persist
- Graph 1: retail value sales of coffee (excluding RTD coffee), 2019-30
- Coffee volume sales continue to decline amidst developing prices
- Graph 2: retail volume sales of coffee (excluding RTD coffee), 2019-30
- Market size & forecast for RTD coffee
- RTD coffee value sales will continue to develop at a steady, single-digit rate…
- Graph 3: retail value sales of RTD coffee, 2019-30
- …supported by modest volume sales increases and price rises
- Graph 4: retail volume sales of RTD coffee, 2019-30
- Outlook
-
OPPORTUNITIES
- Take new approaches to overcome future challenges
- Do more than satisfy EUDR as sustainability issues hit consumers‘ spending power
- Redefine perceptions of Robusta for economical and agronomical stability
- Explore blends with higher Robusta content
- Embrace new growing regions to enhance industry resilience and spark interest
- Elevate the at-home experience
- At-home premium consumption can bring convenient joy into the everyday
- Elevate the treat factor of at-home coffee consumption with co-branding
- Coffee enhancers can fuel trend towards healthier living
- Catalyse RTD growth
- Use RTDs as a testing ground for exciting innovation for 16-44s
- Build on high protein, and explore vitamin fortification to develop RTD health halo
- Double down on caffeine content to protect sales from adjacent energy drinks
-
THE CONSUMER
- Coffee consumption
- Overall coffee consumption remained high over 2022-25
- Innovation is required to boost consumption by 16-24s
- Rebound in decaffeinated coffee consumption
- Graph 5: consumption of coffee by caffeinated vs decaffeinated, 2022-25
- Men moderate caffeine usage more than women
- Men are key users of decaffeinated coffee
- Incremental increase in purchasing for at-home consumption points to shifting consumption location
- Elevated prices force a trade down, with retailers set to benefit
- Types of coffee consumed
- Germans prefer ground coffee and coffee made using beans ground at home, but instant coffee usage grows
- Graph 6: coffee and RTD coffee consumption by type, 2022-25
- Financially healthy Germans support consumption of coffee made using beans ground at home and RTDs
- Graph 7: consumption of coffee made using beans ground at home and RTD coffee, by financial demographic, 2025
- RTD coffee usage driven by 16-44s
- Busy Germans drive RTD coffee usage owing to its convenience
- Factors that influence coffee purchases
- Flavour key for retaining coffee custom
- Graph 8: attributes that most influence the purchase of coffee to drink at home, 2025
- Taste a more-important purchase factor for women
- Flavour intensity/strength appeals more to women
- Relative indifference to single-origin allows brands to economise whilst creating opportunity for premiumisation
- Interest in innovative concepts
- Customisation moves from high street shops to the kitchen bench, but not for everyone
- Graph 9: interest in trying innovative concepts relating to coffee, 2025
- Beans from an unusual region may become necessary as weather issues continued unabated
- High-protein RTDs appeal most to 16-34s
- Premium RTD coffee would appeal most to under-45s
- Attitudes & behaviours relating to coffee and RTD coffee
- Vital to offer multiple value tiers to ensure sustainability of daily coffee consumption
- Graph 10: price-rise-related behaviours to coffee, 2025
- Behaviours relating to caffeine reveal the threat to coffee from other caffeinated drinks
- Graph 11: behaviours related to caffeine consumption, 2025
- Enjoyment is key to sustainable coffee consumption
- Graph 12: attitudes towards making coffee at home, 2025
- Making coffee at home should be enjoyable and convenient
- UPF concerns threaten future growth of the RTD segment
- Minimal processing can boost health image and drive innovation
-
INNOVATION
- Launch activity of bags/pods/pre-filled filters spike in 2025
- Graph 13: coffee launches by format, 2022-25
- New product launches in early 2025 see an uptick
- Graph 14: coffee launches by launch type, 2022-25
- New product development includes new concepts, collaborations and hints of localism
- Private label’s growing presence reflects broader economic instability
- Graph 15: coffee launches by ultimate company, 2022-25
- Graph 16: coffee launches, branded vs private label, 2022-25
- Private label led the way on ‚economy‘ claims in 2024
- Top claims centre around environment and sustainability
- Graph 17: coffee and RTD coffee launches, top claims, 2022-25
- Environmentally friendly practices must be tied in with taste to drive ailing interest
- Premium launches cater to increased at-home purchase options
-
THE MARKET
- Market drivers
- EU Deforestation Regulation to increase traceability in the industry
- Delayed EU deforestation regulation will drive sustainability from 2025 onwards
- Commodity prices for Arabica and Robusta both rise
- Supply shortages drive price rises, challenging brands to explore alternate solutions
- Consumer coffee prices spike in the early stages of 2025
- Graph 18: consumer price index for coffee or the like, 2023-25
- Food/drink as medicine trend may force brands to focus on health benefits of coffee consumption
- Coffee shops‘ relative declining popularity as a third space may drive more at-home RTD consumption
- Fourth coffee ‚wave‘ emerges, bringing a higher focus on at-home coffee making and health benefits
- Market size for coffee (excluding RTD)
- Volume sales of coffee taper off from 2021 as cost-of-living crisis persists
- Graph 19: retail sales of coffee, by value and volume, 2019-24
- Market segmentation for coffee (excluding RTD)
- Value sales of fresh coffee fell in 2023-24 owing to 3% decline in segment volume sales
- Graph 20: value retail sales of coffee, by segment, 2022-24
- Graph 21: retail volume sales of coffee, by segment, 2022-24
- Whole bean the outlier in terms of value and volume growth
- Graph 22: value retail sales of fresh coffee, by segment, 2022-24
- Graph 23: retail volume sales of fresh coffee, by segment, 2022-24
- Whole bean only segment experiencing any volume sales growth
- Graph 24: annual growth in retail volume sales for fresh coffee, by segment, 2023-24
- Market forecast for coffee (excluding RTDs)
- Supply side factors will drive price and thus value sales as volume declines
- Stable value sales growth forecast for coffee 2025-30
- Graph 25: retail value sales of coffee (excluding RTD coffee), 2019-30
- Coffee volume sales to experience a continued decline
- Graph 26: retail volume sales of coffee (excluding RTD coffee), 2019-30
- Forecast – note on US trade disruption
- Impact of US trade disruption for the coffee and RTD coffee market
- Market share for coffee (excluding RTDs)
- Tchibo, JDE Peet’s NV and Dallymayr remain branded market leaders; private label and JJ Darboven gain most owing to volume share increase
- Private labels and JJ Darboven key beneficiaries as market leaders lose some volume share
- Private labels gain as JJ Darboven taps into affordable luxury
- Market size for RTD coffee
- RTD volume sales rebound 2023-24 after slight dip in 2023
- Graph 27: retail sales of RTD coffee, by value and volume, 2019-24
- Market segmentation for RTD coffee
- Chilled and shelf-stable RTDs both support value and volume growth
- Graph 28: retail volume sales of RTD coffee, by segment, 2022-24
- Graph 29: retail value sales of RTD coffee, by segment, 2022-24
- Significant growth for shelf-stable RTDs as chilled segment maintains value growth
- Graph 30: annual growth in retail sales for RTD coffee by segment, 2023-24
- Market forecast for RTD coffee
- Expect volume growth for RTDs as value is supported further by price rises
- Strong single-digit value growth supported by price development and volume gains
- Graph 31: retail value sales of RTD coffee, 2019-30
- RTD volume set for modest, stable growth
- Graph 32: retail volume sales of RTD coffee, 2019-30
- Market share for RTD coffee
- Private label’s domination continues, with 2.4% 2023-24 value share growth
- Private label’s volume sales grow to over 70% of share in 2024
- Private label leads RTD shares, but brands must continue to offer premium products
-
APPENDIX
- Report scope and definitions
- Market definition
- Abbreviations
- Methodology – consumer research
- Consumer research methodology
- A note on language
- Methodology – market size and forecast
- Forecast methodology
- Forecast methodology – fan chart
- Market size coffee – value
- Market size coffee – volume
- Market forecast and prediction intervals coffee – value
- Market forecast and prediction intervals coffee – volume
- Market size RTD coffee – value
- Market size RTD coffee – volume
- Market forecast and prediction intervals RTD coffee – value
- Market forecast and prediction intervals RTD coffee – volume
Warum Sie sich für Mintel entscheiden sollten
Mintel ist die weltweit führende Agentur für Marktforschung. Mit uns lernen Sie das Verhalten der Verbraucher:innen zu verstehen. Als zuverlässiger Partner liefern wir globalen Branchenführern bahnbrechende Erkenntnisse für zukunftsfähige und erfolgreiche Marketing- und Innovationsstrategien.
Mit jedem Kauf eines Mintel Markt Reports erhalten Sie Zugang zu hochwertiger Marktforschung. Hier erfahren Sie, was außerdem noch in Ihrem Bericht enthalten ist:
- Verschiedene Reportformate: Die Berichte von Mintel sind in den Formaten PDF und PPT erhältlich und werden direkt an Ihren Posteingang gesendet, so dass Sie die Marktinsights von Mintel problemlos weitergeben können.
- Zugang zum Mintel Clients Portal: Nach Abschluss des Kaufs erhalten Sie eine Einladung zum Mintel Clients Portal, das Ihnen sofortigen Zugang zu zusätzlichen Insights von Mintel-Branchenexpert:innen bietet.
- Interaktives Databook: Die Marktforschung zu Verbraucher:innen und Konsum von Mintel wird auf einer interaktiven Website präsentiert, so dass Sie tief in das von Ihnen gewählte Thema eintauchen, demografische Daten untersuchen und spezifische Statistiken herunterladen können.
- Individuelles Präsentations-Tool: Integrieren Sie ausgewählte Forschungsdaten und Analysen in Ihre individuelle Präsentation.
Unten befindet sich ein generischer Musterbreicht, der Ihnen einen Einblick in den Aufbau und die Struktur eine Mintel Markt Reports gewährt.
Bitte beachten Sie: Dies ist ein Musterbericht. Alle Zahlen, Diagramme und Tabellen wurden unkenntlich gemacht. Unsere Berichte sind auch in PDF-, Powerpoint-, und Excel Databook-Formaten erhältlich.
Haben Sie Interesse an Mintels globaler Marktforschung?
Entdecken Sie Mintel Reports zu unterschiedlichen Märkten weltweit im Global Store.
Jetzt entdeckenWeitere beliebte Reports
Einstellungen von Eltern zu Lebensmitteln und Getränken für Kinder Markt Report 2025 — Deutschland
€2.600
Marken sollten mit innovativen, gesundheitsorientierten Produkten auf die Ernährungsbedürfnisse der Eltern eingehen und sich gleichzeitig an den sich entwickelnden Ernährungstrends und -werten orientieren. Adam Millward, Research - Mintel Reports...
Mehr erfahrenFruchtsäfte, Saftgetränke und Smoothies Markt Report 2025 – Deutschland
€2.600
Trotz der anhaltenden Herausforderungen auf dem Fruchtsaftmarkt bietet die Priorisierung von Qualität und Clean-Label Chancen für Saft- und Smoothie-Marken. Auch die wachsende Beliebtheit von Saftgetränken als erschwingliche Flüssigkeitsversorgung...
Mehr erfahrenNachhaltigkeit bei Lebensmitteln und Getränken Markt Report 2025 — Deutschland
€2.600
Da Nachhaltigkeitsaspekte bei der Auswahl von Lebensmitteln und Getränken für die Deutschen an Einfluss verlieren, kann es helfen, die Klimadiskussion durch eine lokale Brille zu betrachten, um das...
Mehr erfahrenEinstellungen zu Eigenmarken bei Lebensmitteln und Getränken Markt Report 2025 – Deutschland
€2.600
Eigenmarken genießen aufgrund des derzeitigen Preisdrucks treue Anhängerschaft. Eigenmarken können ihre Position weiter stärken, indem sie Verbraucher:innen dabei unterstützen gesündere Entscheidungen zu treffen und Premiumprodukte in verschiedenen Preisklassen...
Mehr erfahrenKohlensäurehaltige Erfrischungsgetränke Markt Report 2025 – Deutschland
€2.600
Ein maßvoller Umgang mit Zucker und Alkohol bietet die Möglichkeit, raffinierte, besser verträgliche (weniger süße) kohlensäurehaltige Erfrischungsgetränke zu vermarkten. Khalid Peerbaccus, Senior Analyst - Food & Drink...
Mehr erfahrenEinstellungen zu Convenience-Lebensmitteln und -Getränken Markt Report 2025 – Deutschland
€2.600
Verbinden Sie Gesundheits- und Nachhaltigkeitsansprüche mit zeitsparenden Qualitäten, um eine starke, nachhaltige Nutzer:innenbasis anzusprechen. Adam Millward, Research - Mintel Reports...
Mehr erfahrenTrusted by companies. Big and small.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Sr. Marketing Manager, CE, Amazon
“Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.”
Andrew Neeson, Market Intelligence Manager, VocaLink
Wir bei Jackman glauben, dass Erkenntnisse, die von echten Verbrauchern gewonnen werden, die Grundlage für starke Strategien bilden. Die erstklassigen Berichte und Erkenntnisse von Mintel zu den Einstellungen und Verhaltensweisen von Verbrauchern leisten einen wichtigen Beitrag bei der Entwicklung und Umsetzung unserer Strategien.
ALANA GAVIN, VP RESEARCH AND INSIGHTS, Jackman DE
“The way in which the reports are presented means you can jump straight to the sections that are most relevant to you, or indeed just read the Executive Summary.
The thing I love about the reports is that they don’t just throw data at you, there is always some dialogue about how Mintel think a category will perform in the future or the type of innovation they feel could invigorate the market.“
Ayisha Koyenikan, Product Research Manager - Tesco Food Academy, Tesco
Mintel has helped in many ways and with many clients. It provides a road map for us when we set about looking at a business; it’s really helped us identify the path forward in solving our client’s challenges.
The infographic overview of a particular category is great for us as a snapshot we can put straight into our client presentations.
Tanvir Hannan SVP, Director of Strategic Research and Analytics, Publicis Worldwide
Haben Sie Interesse an Mintels globaler Marktforschung?
Entdecken Sie Mintel Reports zu unterschiedlichen Märkten weltweit im Global Store.
Jetzt entdecken
