Delayed Maturity - UK - July 2009
US $2,116.04 (Excl.Tax)Excl. Tax Buy Now
Kidults, adultescents, boomerang generation and thresholders. These are some of the terms coined to describe the tendency towards an ‘extended adolescence’, during which people in their twenties and early thirties continue to exhibit behaviour and lifestyles associated mainly with teenagers.
Many of the milestones of adult life such as finishing education, leaving home, settling into a career, being in a steady relationship and becoming a parent now take place at a much later age than they used to. The fluidity of lifestyles today also means that things can continue changing even after these milestones are reached.
In this report, Mintel looks at the effects of delayed maturity on both Stay-at-Home adults still living in the parental home and their parents.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.