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Deli and Hot Food Counters - Ireland - July 2019

Covered in this report

  • This report examines food-to-go counters within the foodservice and retail industry; looking at deli counters (which provide mainly cold food options such as sandwiches, salads, etc) and hot food counters (which provide mainly hot food options such as hotdogs, sausage rolls, soup, etc).
  • Retailers and providers include: Retail outlets (eg supermarkets, convenience stores, bakery shops, motorway service/petrol stations), in-store concessions at forecourts, delicatessens and artisan stores.
  • Please note that this does not include takeaway foodservice operators such as fast food chains, coffee shops, restaurants, chip shops, vending machines or work/school/college/university canteens.
  • A key focus of this report is spending for lunchtime meals, although breakfast and dinner habits are also included.

“Convenience continues to be a driving force for the deli and hot food counter sector in Ireland, with growth expected to continue into 2019. Moving forward, an increased focus on delivering more health and veggie/vegan-friendly options at counters could help to drive footfall further.”
– Brian O’Connor, Senior Consumer Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The market
            • Figure 1: Estimated sales value of retail and foodservice sales of food-to-go, by value, IoI, NI and RoI, 2014-19
            • Figure 2: Limited-service restaurants, by segment, RoI and NI, 2018
          • Forecast
            • Figure 3: Indexed estimated sales value of retail and foodservice sales of food-to-go, by value, NI and RoI, 2014-24
          • Market factors
            • Lunch ‘hour’ is a thing of the past for many
              • Consumer prices for the foodservice sector increase
                • Increase in employment could see an increase in footfall
                  • Six in 10 are overweight or obese
                    • Growing potential in the vegan/vegetarian market
                      • Companies and Innovations
                        • The consumer
                          • C-stores most used location for deli and hot food counters
                            • Figure 4: Types of retailers where consumers have bought items from a deli counter (eg sandwich, salad) in the last month, NI and RoI, April 2019
                            • Figure 5: Types of retailers where consumers have bought items from a hot food counter in the last month, NI and RoI, April 2019
                          • Sandwiches/wraps most sought-after deli items
                            • Figure 6: Types of chilled/cold items bought from a deli counter in the last month, NI and RoI, April 2019
                          • Breakfast items appeal more to NI consumers at hot counters
                            • Figure 7: Types of food items bought from a hot food counter in the last month, NI and RoI, April 2019
                          • Lunch is the main event for deli and hot food counters
                            • Figure 8: Meal occasions for which consumers have visited deli and hot food counters, NI and RoI, April 2019
                          • Irish consumers will wait for freshly prepared items
                            • Figure 9: Agreement with statements relating to deli and hot food counters, NI and RoI, April 2019
                        • The Market – What You Need to Know

                          • Hot food & deli counters account for 16% of limited-service sector
                            • UK and Irish workers spend less than half an hour on lunch
                              • Cost of out-of-home dining increasing
                                • Increase in employment could see an increase in footfall
                                  • Obesity crisis will help drive need for healthier options
                                    • Growing potential in the vegan/vegetarian market
                                    • Market Size and Forecast

                                        • Food-to-go options go from strength to strength
                                          • Figure 10: Estimated sales value of retail and foodservice sales of food-to-go, by value, IoI, NI and RoI, 2014-24
                                          • Figure 11: Indexed estimated sales value of retail and foodservice sales of food-to-go, by value, NI and RoI, 2014-24
                                        • Much scope for expansion of the food-to-go offering
                                          • Figure 12: Limited-service restaurants, by segment, RoI and NI, 2018
                                      • Market Drivers

                                        • Average UK worker taking just 22 minutes for lunch – RoI workers 28 minutes
                                          • RoI consumers spend €1,352 per annum on food out of home
                                            • Figure 13: Consumer price index for restaurants, cafés, etc, RoI, January 2015-May 2019
                                            • Figure 14: Consumer price index for restaurants & cafés, UK, January 2015-May 2019
                                          • Employment levels increase in NI and RoI
                                            • Figure 15: Unemployment rate (%), NI, February-April 2016-February-April 2019
                                            • Figure 16: Unemployment rate (%), RoI, January 2016-May 2019
                                          • Deli and hot food counters need to offer healthier options
                                            • Figure 17: Obesity levels in adults aged 16+, NI, 2012/13-2016/17
                                            • Figure 18: Body mass index, RoI, 2015 and 2017
                                            • Figure 19: Ingredients in food and drink products consumers are concerned about, NI and RoI, June 2018
                                          • Consumers increasingly going meat-free
                                            • Figure 20: Selective diets that consumers currently adhere to, NI and RoI, 2018 and 2019
                                        • Companies and Brands – What You Need to Know

                                          • Dunnes Stores is ruled in favour of from An Bord Pleanála
                                            • Musgrave invests in flagship SuperValu
                                              • Sainsbury’s launches the first vegan ‘butcher’ in UK and Ireland
                                                • Tesco cuts in-store counter services
                                                • Who’s Innovating?

                                                  • Convenience retailers in Ireland using food-to-go to drive sales
                                                    • Tesco hints at possible premium chain of convenience stores
                                                      • Vegetarianism, health and wellness trends influencing foodservice menus
                                                        • Waste disposal opportunity for brands
                                                          • Waitrose in the UK successfully trials ‘air-door’ technology
                                                          • Companies and Brands

                                                              • BWG Group
                                                                • Key facts
                                                                  • Product portfolio
                                                                    • Recent developments
                                                                      • Circle K (Topaz)
                                                                        • Key facts
                                                                          • Product portfolio
                                                                            • Recent developments
                                                                              • Dunnes Stores
                                                                                • Key facts
                                                                                  • Product portfolio
                                                                                    • Recent developments
                                                                                      • Fresh
                                                                                        • Key facts
                                                                                          • Product portfolio
                                                                                            • Recent developments
                                                                                              • Henderson Group
                                                                                                • Key facts
                                                                                                  • Product portfolio
                                                                                                    • Recent developments
                                                                                                      • Musgrave
                                                                                                        • Key facts
                                                                                                          • Product portfolio
                                                                                                            • Recent developments
                                                                                                              • The Pig & Heifer
                                                                                                                • Key facts
                                                                                                                  • Product portfolio
                                                                                                                    • Sainsbury’s (NI Only)
                                                                                                                      • Key facts
                                                                                                                        • Product portfolio
                                                                                                                          • Recent developments
                                                                                                                            • Sawers Ltd
                                                                                                                              • Key facts
                                                                                                                                • Product portfolio
                                                                                                                                  • Tesco
                                                                                                                                    • Product portfolio
                                                                                                                                      • Recent developments
                                                                                                                                      • The Consumer – What You Need to Know

                                                                                                                                        • Supermarkets and c-stores key locations
                                                                                                                                          • Made-to-order sandwiches and wraps a key deli item
                                                                                                                                            • Breakfast items appeal more to NI consumers at hot counters
                                                                                                                                              • Lunch the main occasion for using deli and hot food counters
                                                                                                                                                • A fresh sandwich is worth waiting for
                                                                                                                                                • Where Consumers Bought Deli and Hot Food Items

                                                                                                                                                    • C-stores a key location for deli counters and hot food counters
                                                                                                                                                      • Figure 21: Types of retailers where consumers have bought items from a deli counter (eg sandwich, salad) in the last month, NI and RoI, April 2019
                                                                                                                                                      • Figure 22: Types of retailers where consumers have bought items from a hot food counter in the last month, NI and RoI, April 2019
                                                                                                                                                    • Men and younger consumers are the primary deli and hot food counter users
                                                                                                                                                      • Figure 23: Consumers who have bought items from any deli or hot food counter in the last month, by age, NI and RoI, April 2019
                                                                                                                                                      • Figure 24: Consumers who have bought items from any deli or hot food counter in the last month, by gender, NI and RoI, April 2019
                                                                                                                                                  • Types of Items Bought via Deli Counters

                                                                                                                                                      • MTO sandwiches & wraps top item in RoI; cold meats in NI
                                                                                                                                                        • Figure 25: Types of chilled/cold items bought from a deli counter in the last month, NI and RoI, April 2019
                                                                                                                                                      • MTO sandwiches see strong use among Gen-Xers
                                                                                                                                                        • Figure 26: Consumers who bought made-to-order sandwiches & wraps (cold) from a deli counter in the last month, by generation, NI and RoI, April 2019
                                                                                                                                                        • Figure 27: Top five most important factors to consumers when shopping for food and drink in specialist/artisan food stores, NI and RoI, September 2018
                                                                                                                                                      • NI consumers more likely to buy cold meats
                                                                                                                                                        • Figure 28: Consumers who bought made-to-order sandwiches & wraps (cold) from a deli counter in the last month, by gender, NI and RoI, April 2019
                                                                                                                                                        • Figure 29: Top five types of food consumers have eaten for packed lunch in the last three months, NI and RoI, January 2018
                                                                                                                                                    • Types of Items Bought via Hot Food Counters

                                                                                                                                                        • Breakfast items and savoury pastries key items for hot food counters
                                                                                                                                                          • Figure 30: Types of food items bought from a hot food counter in the last month, NI and RoI, April 2019
                                                                                                                                                        • Breakfast items favoured more by men
                                                                                                                                                          • Figure 31: Consumers who bought breakfast items (eg breakfast roll) from a hot food counter in the last month, by gender, NI and RoI, April 2019
                                                                                                                                                          • Figure 32: Agreement with the statement ‘I am interested in trying the latest foods claimed to boost your health (eg chia seeds, quinoa)’, by gender, NI and RoI, August 2016
                                                                                                                                                        • Sausage rolls a winner among younger consumers
                                                                                                                                                          • Figure 33: Consumers who bought sausage rolls/Jambon/hot savoury pastries from a hot food counter in the last month, by age, NI and RoI, April 2019
                                                                                                                                                        • RoI consumers twice as likely to order MTO sandwiches from hot counters compared to NI
                                                                                                                                                          • Figure 34: Consumers who bought selected sandwich/wrap/bread items from a hot food counter in the last month, NI and RoI, April 2019
                                                                                                                                                      • Meal Occasions

                                                                                                                                                          • Six in 10 use deli and hot food counters for lunch
                                                                                                                                                            • Figure 35: Meal occasions for which consumers have visited deli and hot food counters, NI and RoI, April 2019
                                                                                                                                                          • Lunch occasions most common among working consumers
                                                                                                                                                            • Figure 36: Consumers who have visited deli and hot food counters for lunch, by work status and area, NI and RoI, April 2019
                                                                                                                                                          • Men more likely to visit for breakfast; women for lunch
                                                                                                                                                            • Figure 37: Consumers who have visited deli and hot food counters for breakfast or lunch, by gender, NI and RoI, April 2019
                                                                                                                                                        • Attitudes towards Deli and Hot Food Counters

                                                                                                                                                            • RoI consumers more willing to wait for counter food
                                                                                                                                                              • Figure 38: Agreement with statements relating to deli and hot food counters, NI and RoI, April 2019
                                                                                                                                                            • Patience comes with age, as mature consumers more willing to wait at counters
                                                                                                                                                              • Figure 39: Agreement with the statement ‘It is worth waiting longer at deli counters for a made-to-order sandwich/meal than buying pre-packaged’, by age, NI and RoI, April 2019
                                                                                                                                                            • Strong demand for healthier and more diet-specific food options
                                                                                                                                                              • Figure 40: Agreement with selected statements relating to healthy/diet-restrictive foods at deli and hot food counters, NI and RoI, April 2019
                                                                                                                                                            • Offering a dine-in experience
                                                                                                                                                              • Figure 41: Agreement with the statement ‘More stores with deli and hot food counters should offer sit-in areas to eat’, by age, NI and RoI, April 2019
                                                                                                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                            • Consumer research
                                                                                                                                                              • Market size rationale
                                                                                                                                                                • Data sources
                                                                                                                                                                  • Generational cohort definitions
                                                                                                                                                                    • Abbreviations

                                                                                                                                                                    Deli and Hot Food Counters - Ireland - July 2019

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