Delivery Services and Meal Kits - Canada - July 2018
"By most accounts, meal kits represent an opportunity for future growth. Nevertheless, hurdles exist. One is cost and another is an increasingly competitive market as more start-ups, retailers, and consumer packaged goods companies enter the space. Recognizing opportunity, there is a push to get a foot-hold in this market. The aim of this Report is to provide guidance on usage, interest, what is appealing, and not appealing about meal kits. Altogether, the consumer feedback collected for this Report helps inform who is more and less likely to use meal kits and, among different groups (eg parents, age groups), what perceptions are they more and less likely to hold towards the format with the aim of helping inform meal kit providers around innovation and positioning."
Joel Gregoire, Associate Director - Food & Drink
This report will look at the following areas:
- Canadians view meal kits as being expensive
- Awareness serves as a barrier to usage
- Meal kits hold less appeal among older Canadians
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