Consumer Demographics Research
Learn about the diverse needs and desires of different consumer groups with Mintel’s in-depth demographic market research reports. Click on an image to see the full range of consumer reports.
Generations
Race, Ethnicity and Origin
Gender and Identity
How can Mintel’s consumer research help your brand?
Understanding the different attitudes and evolving needs of diverse consumer groups is vital for identifying growth opportunities and creating efficient and effective marketing strategies. Alongside Mintel’s specialised consumer demographic research reports, every consumer or market report features an interactive databook, allowing you to analyse consumer research data from approximately 2000 people across 30 different demographic categories, from age to levels of income.
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