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Asian Americans

Asian American Consumers Market Research

Understand Asian American consumer trends to inform product development, brand positioning and craft relatable messaging that resonates with Asian American consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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US Marketing to Asian Moms Consumer Report 2023

Market Intelligence ReportsMarketing and AdvertisingUS
“Asian moms may seem to have it all: they are on average more affluent, more educated and more likely to be living with a spouse than other moms...."

£ 3,695 excl. Tax

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US Marketing to Asian Millennials Consumer Report 2023

Market Intelligence ReportsMarketing and AdvertisingUS
"Asian Millennials have influence beyond their numbers, thanks to their high income and education levels and growing cultural clout. However, this audience is far more complex than it..."

£ 3,695 excl. Tax

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