Babies and Children

Babies and Children Market Research

Mintel’s Babies and Children market research combines the latest consumer and market intelligence, industry insights and expert recommendations to provide detailed data and analysis, so you know exactly what your audience is interested in.

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    This report looks at the following areas: Children's diet: overview and trends Unhealthy eating behaviours in children and parental concerns Parents' preferences for and attitudes towards purchasing food..."
    This report looks at the following areas: Consumption trends in baby and children's products Opportunities for baby brands to expand to cover all age groups Information touchpoints and..."
    54% of parents prefer family activities that involve screens over non-screen ones, peaking at 60% among full-time working parents. Tech and media play an important role in family..."
    Brands must address parents' nutritional concerns through innovative, health-focused products while aligning with evolving dietary trends and values. Adam Millward, Research - Mintel Reports ..."
    This report looks at the following areas: Macro-economic factors and policies shaping the children's nutrition market Product marketing and innovation trends in light of modern parenting styles Analysis..."
    Innovation is shifting the sustainability focus to the ingredient, aligning with natural trends in more disruptive ways, and keeping the spotlight on playfulness. Rosalia Di Gesu, Associate Director, Mintel..."
    With $2.6bn of total sales expected by the end of 2024, the children's health market is rapidly evolving, driven by shifting consumer preferences and innovative solutions. Parents increasingly..."
    Snacking has disrupted 'old-fashioned' mealtimes. However, snacking needs differ as consumers age. Get inspired; discover how to make each generation hungry for your snacks. Jonny Forsyth, Director of Mintel..."
    While the overall category experienced sales growth in the past year, much of this can be credited to escalating prices, while unit volume has remained stable. The market..."
    With the current trend for precise and science-based parenting, uncovering potential appetites that exist in the gaps between current product ranges and demographic demands has become an important..."
    “In response to the growing consumer trend of more diverse sports interests and active lifestyles, brands are advised to develop tailored products that are both fashionable and functional,..."
    “The Dietary Guidelines for Chinese School-aged children and the drop in the birth rate set both opportunity and challenge for this market. Currently, brands should adapt accordingly and..."
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