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Babies and Children

Babies and Children Market Research

Mintel’s Babies and Children market research combines the latest consumer and market intelligence, industry insights and expert recommendations to provide detailed data and analysis, so you know exactly what your audience is interested in.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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China Baby and Children’s Personal Care Market Report 2026

Market Intelligence ReportsNappies and Baby ProductsChina
Growth opportunities in baby and children's personal care are extending beyond basic infant care and across more stages of childhood. Brands need to build connected product portfolios around..."

£ 3,695 excl. Tax

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Patent Insights: Nutrition for Growing Kids

Patent InsightsSpecialised NutritionGlobal
Patents on nutrition for growing kids focus on supporting cognitive development, bone health and healthy eating habits to prevent obesity. Neha Srivastava, Senior Patent Analyst - Food & Drink..."

£ 2,195 excl. Tax

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US Baby Disposables and Personal Care Market Report 2026

Market Intelligence ReportsNappies and Baby ProductsUS
The US baby disposables and personal care market stands at $12.5 billion, essentially flat year-over-year with a predicted -0.1% change from 2025 to 2026. Long-term growth, estimated at..."

£ 3,695 excl. Tax

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China Children’s Nutrition Market Report 2026

Market Intelligence ReportsSpecialised NutritionChina
This report looks at the following areas: Macro-economic factors and policies shaping the children's nutrition market. Innovation trends in children's nutrition products. Analysis of high-potential..."

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A Year of Innovation in Baby Personal Care 2026

A Year of InnovationNappies and Baby ProductsGlobal
Parents across regions reward safety by design and skin health, with baby suncare, barrier care and proof-based claims accelerating. Silke Lambers, Senior Analyst - Beauty and Personal Care ..."

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US Baby Disposables Market Report 2025

Market Intelligence ReportsNappies and Baby ProductsUS
The US disposable baby products market, forecast to reach $10.18bn in 2025 with a modest 0.2% growth, demonstrates resilience despite economic pressures. Long-term value sales are projected to..."

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India Baby Personal Care Market Report 2025

Market Intelligence ReportsNappies and Baby ProductsIndia
This Report explores the purchasing habits of mothers, highlighting the baby personal care products they choose and the sources they buy them from. Brands have an opportunity to tap..."

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UK Saving and Investing for Children Consumer Report 2025

Market Intelligence ReportsSavings and InvestmentsUK
Nearly nine out of 10 parents in the UK have some form of savings for their children, covering around 7.3 million households. However, this leaves approximately one million..."

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Patent Insights: Personal Care Products For Babies

Patent InsightsNappies and Baby ProductsGlobal
Recent patents in the baby personal care sector highlight free-from and hypoallergenic formulations and superfood ingredients for healthier and gentler products.Neha Srivastava, Senior Patent Analyst - Food &..."

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China Purchasing Food and Drink for Children Consumer Report 2025

Market Intelligence ReportsFood and Drink RetailChina
This report looks at the following areas: Children's diet: overview and trends Unhealthy eating behaviours in children and parental concerns Parents' preferences for and attitudes towards purchasing food..."

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China Shopping for Baby and Children’s Products Consumer Report 2025

Market Intelligence ReportsRetailChina
This report looks at the following areas: Consumption trends in baby and children's products Opportunities for baby brands to expand to cover all age groups Information touchpoints and..."

£ 3,695 excl. Tax

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Germany Children and Technology Consumer Report 2025

Market Intelligence ReportsTechnologyGermany
While parents allow their children to participate in digital activities from a young age, they still have concerns. Brands can highlight how technology strengthens family connections and supports..."

£ 2,195 excl. Tax

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