Babies and Children

Babies and Children Market Research

Mintel’s Babies and Children market research combines the latest consumer and market intelligence, industry insights and expert recommendations to provide detailed data and analysis, so you know exactly what your audience is interested in.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Babies and Children'

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    US Baby Disposables Market Report 2025

    The US disposable baby products market, forecast to reach $10.18bn in 2025 with a modest 0.2% growth, demonstrates resilience despite economic pressures. Long-term value sales are projected to..."

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    US Baby Disposables – Market Dynamics

    The baby disposables market expands steadily, shaped by rising demand for premium, sustainable, and cost-effective solutions. Lindsay Cameron, Analyst - Health & Wellness Market Definitions This Report includes: Diapers and training..."

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    India Baby Personal Care Market Report 2025

    This Report explores the purchasing habits of mothers, highlighting the baby personal care products they choose and the sources they buy them from. Brands have an opportunity to tap..."

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    UK Saving and Investing for Children Consumer Report 2025

    Nearly nine out of 10 parents in the UK have some form of savings for their children, covering around 7.3 million households. However, this leaves approximately one million..."

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    Patent Insights: Personal Care Products For Babies

    Recent patents in the baby personal care sector highlight free-from and hypoallergenic formulations and superfood ingredients for healthier and gentler products.Neha Srivastava, Senior Patent Analyst - Food &..."

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    China Purchasing Food and Drink for Children Consumer Report 2025

    This report looks at the following areas: Children's diet: overview and trends Unhealthy eating behaviours in children and parental concerns Parents' preferences for and attitudes towards purchasing food..."

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    China Shopping for Baby and Children’s Products Consumer Report 2025

    This report looks at the following areas: Consumption trends in baby and children's products Opportunities for baby brands to expand to cover all age groups Information touchpoints and..."

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    Germany Children and Technology Consumer Report 2025

    While parents allow their children to participate in digital activities from a young age, they still have concerns. Brands can highlight how technology strengthens family connections and supports..."

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    Germany Parents’ Attitudes towards Children’s Food and Drink Consumer Report 2025

    Brands must address parents' nutritional concerns through innovative, health-focused products while aligning with evolving dietary trends and values. Adam Millward, Research - Mintel Reports ..."

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    China Children’s Nutrition Market Report 2025

    This report looks at the following areas: Macro-economic factors and policies shaping the children's nutrition market Product marketing and innovation trends in light of modern parenting styles Analysis..."

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    A Year of Innovation in Baby Personal Care 2025

    Innovation is shifting the sustainability focus to the ingredient, aligning with natural trends in more disruptive ways, and keeping the spotlight on playfulness. Rosalia Di Gesu, Associate Director, Mintel..."

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    US Children and Health Consumer Report 2024

    With $2.6bn of total sales expected by the end of 2024, the children's health market is rapidly evolving, driven by shifting consumer preferences and innovative solutions. Parents increasingly..."

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