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Baby Boomers

Baby Boomers Market Research

Baby Boomers are the generation born between 1946 and 1964. Utilise Mintel’s Baby Boomer research reports to inform product development, brand positioning and craft relatable messaging that resonates with Baby Boomer consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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US Gen X and Boomers Online Shopping Behaviors: 2026

Market Intelligence ReportseCommerceUS
Gen X and Baby Boomers are important to the retail industry, yet remain underserved by many digital strategies. A surprising statistic illustrates the scale of the opportunity: Baby..."

£ 3,695 excl. Tax

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US Gen X and Baby Boomers: Online Shopping Behaviors Consumer Report 2024

Market Intelligence ReportseCommerceUS
Gen X and Baby Boomers, while traditionally less associated with digital commerce than younger cohorts, represent a significant portion of online shoppers in the US. With economic improvements..."

£ 3,695 excl. Tax

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US Marketing to Baby Boomers Consumer Report 2024

Market Intelligence ReportsMarketing and AdvertisingUS
Baby Boomers age 60-78 in 2024 and number an estimated 68 million in the US. While waning in their cultural cachet, they still hold great political and economic..."

£ 3,695 excl. Tax

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US Baby Boomers: Online Shopping Behaviors Consumer Report 2023

Market Intelligence ReportseCommerceUS
“Baby Boomers are more savvy online shoppers than they feel they are given credit for. Despite not being digital natives, they have adapted to shopping online, in many..."

£ 3,695 excl. Tax

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