When it comes to healthy dieting, different generations have very different motivations and exhibit very different behaviours. This has implications for present and future innovation.
Jonny Forsyth, Director of..."
€ 1,200 (Excl.Tax)
Snacking has disrupted 'old-fashioned' mealtimes. However, snacking needs differ as consumers age. Get inspired; discover how to make each generation hungry for your snacks.
Jonny Forsyth, Director of Mintel..."
€ 4,400 (Excl.Tax)
Gen X and Baby Boomers, while traditionally less associated with digital commerce than younger cohorts, represent a significant portion of online shoppers in the US. With economic improvements..."
€ 4,400 (Excl.Tax)
Baby Boomers age 60-78 in 2024 and number an estimated 68 million in the US. While waning in their cultural cachet, they still hold great political and economic..."
€ 4,400 (Excl.Tax)
Maintaining quality of life now and into the future is the priority Baby Boomers. Financial stability makes them a more a discerning, though loyal, segment.
Carol Wong-Li, Director..."
€ 4,400 (Excl.Tax)
The Baby Boomer generation may not have the market influence it once did, but its size and financial flexibility makes it a group that cannot be overlooked.
Scott..."
€ 4,400 (Excl.Tax)
“Baby Boomers are more savvy online shoppers than they feel they are given credit for. Despite not being digital natives, they have adapted to shopping online, in many..."
€ 4,400 (Excl.Tax)
“Baby Boomers account for one in five Americans and more than half the country’s wealth. While they have trailed younger generations in adopting new technology and digital services,..."
€ 4,400 (Excl.Tax)
“Baby Boomers who are faced with looming age-related health concerns have started to redefine what a healthy lifestyle looks like, paying more attention to a broader scope of..."
