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Baby Boomers

Baby Boomers Market Research

Baby Boomers are the generation born between 1946 and 1964. Utilise Mintel’s Baby Boomer research reports to inform product development, brand positioning and craft relatable messaging that resonates with Baby Boomer consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    How to Target the Nutritional Needs of Each Generation | Industry Trend Insight

    Industry TrendsFoodHealth and WellbeingGlobal
    When it comes to healthy dieting, different generations have very different motivations and exhibit very different behaviours. This has implications for present and future innovation. Jonny Forsyth, Director of..."

    £ 995 (Excl.Tax)

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    How Snack Brands Can Win the Generation Game | Industry Trend Insight

    Industry TrendsFoodSnacksGlobal
    Snacking has disrupted 'old-fashioned' mealtimes. However, snacking needs differ as consumers age. Get inspired; discover how to make each generation hungry for your snacks. Jonny Forsyth, Director of Mintel..."

    £ 995 (Excl.Tax)

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    US Gen X and Baby Boomers: Online Shopping Behaviors Consumer Report 2024

    Market Intelligence ReportseCommerceUS
    Gen X and Baby Boomers, while traditionally less associated with digital commerce than younger cohorts, represent a significant portion of online shoppers in the US. With economic improvements..."

    £ 3,695 (Excl.Tax)

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    US Marketing to Baby Boomers Consumer Report 2024

    Market Intelligence ReportsMarketing and AdvertisingUS
    Baby Boomers age 60-78 in 2024 and number an estimated 68 million in the US. While waning in their cultural cachet, they still hold great political and economic..."

    £ 3,695 (Excl.Tax)

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    US Marketing to Baby Boomers Consumer Report 2023

    Market Intelligence ReportsMarketing and AdvertisingUS
    Maintaining quality of life now and into the future is the priority Baby Boomers. Financial stability makes them a more a discerning, though loyal, segment. Carol Wong-Li, Director..."

    £ 3,695 (Excl.Tax)

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    Canada Marketing to Baby Boomers Market Report 2023

    Market Intelligence ReportsMarketing and AdvertisingCanada
    The Baby Boomer generation may not have the market influence it once did, but its size and financial flexibility makes it a group that cannot be overlooked. Scott..."

    £ 3,695 (Excl.Tax)

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    US Baby Boomers: Online Shopping Behaviors Consumer Report 2023

    Market Intelligence ReportseCommerceUS
    “Baby Boomers are more savvy online shoppers than they feel they are given credit for. Despite not being digital natives, they have adapted to shopping online, in many..."

    £ 3,695 (Excl.Tax)

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