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Black Americans

Black Consumers Market Research

Brands can utilise Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with Black American consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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Related to: 'Black Consumers'

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    US Black Consumers in 2026 – Trust Built on Real-world Proof

    Market Intelligence ReportsAll IndustriesUS
    Black Consumers in 2026 explores how Black consumers navigate trust, decision-making and identity amid social uncertainty, cultural change and uneven economic progress. Grounded in Mintel data and lived-context..."

    $ 4,995 (Excl.Tax)

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    US Black Consumers – Meaning of Home: 2026

    Market Intelligence ReportsConsumer InsightsUS
    For Black consumers, home is a dynamic blend of family structure, emotional comfort and lifestyle needs. Many households juggle caregiving and limited space. Residents of multigenerational homes report..."

    $ 4,995 (Excl.Tax)

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    US Black Consumers: Payment Preferences Consumer Report 2025

    Market Intelligence ReportsBanking and PaymentsUS
    Economic strain defines 2025 for Black households: median household income falls to $56K while unemployment climbs to 7.5%, pushing consumers toward low-risk, high-control payment tools such as debit..."

    $ 4,995 (Excl.Tax)

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    US Black Consumers: Alcoholic Beverages – Spotlight on Beer and Wine: 2025

    Market Intelligence ReportsAlcoholic DrinksUS
    Black consumers' growing economic power contributes to how they engage with alcohol and the US alcohol landscape, driving brands to move beyond representation toward cultural authenticity. While beer..."

    $ 4,995 (Excl.Tax)

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    US Marketing to Black Moms Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingUS
    Black moms are a powerful and complex consumer group who are actively working to shift the direction of Black culture, making them important for brands to understand. They..."

    $ 4,995 (Excl.Tax)

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    US Black Consumers: Snacking Trends Consumer Report 2025

    Market Intelligence ReportsConsumer HabitsSnacksUS
    Black consumers are frequent snackers; 53% snack multiple times daily vs 39% of the general population. This behavior reflects a broader and more nuanced definition of "snacks," which..."

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    US Black Consumers: Diet and Wellness Consumer Report 2025

    Market Intelligence ReportsHealth and WellbeingUS
    While Black consumers are often optimistic, they also face racial, economic, and health challenges – including higher levels of obesity than the norm. Focusing on wellness and healthy..."

    $ 4,995 (Excl.Tax)

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    US Black Consumers: Culture and Community Report 2025

    Market Intelligence ReportsConsumer InsightsUS
    Black consumers make up close to 14% of the US population, however, their impact on US culture and society far outweighs their numbers. Whether they have been in..."

    $ 4,995 (Excl.Tax)

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    US Black Consumers: Shopping for Groceries Consumer Report 2024

    Market Intelligence ReportsFood and Drink RetailUS
    For as much as shoppers want to find great value while grocery shopping, it's important to remember that they won't sacrifice on quality. Black grocery shoppers will find..."

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    US Black Consumers and the Restaurant Decision-making Process Report 2024

    Market Intelligence ReportsFoodserviceUS
    For Black consumers, restaurant decision-making is multifaceted, blending preferences for consistency, tech innovation and meaningful value. Trust in familiar chain restaurants remains strong, yet recommendations from peers heavily..."

    $ 4,995 (Excl.Tax)

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    US Marketing to Black Millennials Consumer Report 2024

    Market Intelligence ReportsMarketing and AdvertisingUS
    Black Millennials, defined as those born between 1980 and 1996 are at a crucial point in their adulthood. As a group who came of age during significant technological..."

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    Brazil Beauty Routines and Habits of Black Consumers Report 2024

    Market Intelligence ReportsBeauty and CosmeticsBrazil
    Black consumers have particularities that need to be respected to make the beauty industry more inclusive and representative. Amanda Caridad, Senior Analyst Beauty and Personal Care - Latam ..."

    $ 1,995 (Excl.Tax)

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