£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,295 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
Black Consumers Market Research
Brands can utilise Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with Black American consumers’ unique preferences.
Mintel’s reports can help you:
Related to: 'Black Consumers'
While Black consumers are often optimistic, they also face racial, economic, and health challenges – including higher levels of obesity than the norm. Focusing on wellness and healthy..."
Black consumers make up close to 14% of the US population, however, their impact on US culture and society far outweighs their numbers. Whether they have been in..."
For as much as shoppers want to find great value while grocery shopping, it's important to remember that they won't sacrifice on quality. Black grocery shoppers will find..."
For Black consumers, restaurant decision-making is multifaceted, blending preferences for consistency, tech innovation and meaningful value. Trust in familiar chain restaurants remains strong, yet recommendations from peers heavily..."
Black Millennials, defined as those born between 1980 and 1996 are at a crucial point in their adulthood. As a group who came of age during significant technological..."
Black consumers have particularities that need to be respected to make the beauty industry more inclusive and representative.Amanda Caridad, Senior Analyst Beauty and Personal Care - Latam
..."
Black and Hispanic car buyers – a growing segment of car buyers – prioritize cultural identity and value, often seeking reliable and economical vehicles.
Gabe Sanchez, Automotive Analyst
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Mass merchandisers are essential to Black consumers. Their needs align with the general population, but retailers have an opportunity to engage them based on niche interests.
Courtney Rominiyi,..."
Black moms are looking for relief. They want to help their families financially, spend time on self-care and create efficiencies for household responsibilities.
Courtney Rominiyi, Multicultural Consumer Insights..."
Black American identity is layered and shaped by diverse experiences. Brands are a key part of the narrative around identity as they reflect images to the masses.
Courtney..."
Beauty for Black consumers is simple. They want products that are accessible, affordable and effective for themselves and their families.
Courtney Rominiyi, Multicultural Consumer Insights Analyst
..."
Black consumers are looking to stretch out the cycle between product purchases and looking to longer-term protective or low-manipulation styles.
A Mintel Analyst, Global Analyst
..."
