£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
Culture and Identity Market Research
Mintel’s Culture and Identity market research combines the latest consumer intelligence and expert analysis to provide you with a comprehensive overview of different cultures and identities, with analysis of recent consumer behaviour and trends.
Mintel’s reports can help you:
Related to: 'Culture and Identity'
The US is becoming increasingly diverse and there's growing awareness of different cultural and religious holidays and celebrations. Consumers believe brands must adapt to the evolving mainstream by inclusively acknowledging diverse observances in an informed and respectful manner. Understanding the relative importance and participation in different cultural holidays by various..."
Black American identity is layered and shaped by diverse experiences. Brands are a key part of the narrative around identity as they reflect images to the masses.
Courtney Rominiyi, Multicultural Consumer Insights Analyst
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Many Hispanic consumers cannot see themselves reflected in marketing materials and the majority continue to see stereotypes in messaging.
Stefanie Kundakjian, Research Analyst
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Multifaceted self-expression continues to be a primary aspect of identity for consumers, directly impacting their mental wellbeing and undeniably involving brands.
Lisa Dubina, Senior Culture and Identity Analyst
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Stay relevant with today's Thai consumers, who are more independent, desire emotional and spiritual upliftment, and are more serious about the planet than ever.Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
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Brands are already a link to preserving customs and traditions. Celebrations are important buying occasions; particular holidays dictate spending preferences.
Stefanie Kundakjian, Research Analyst
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As cultural marketing enters a more advanced stage, consumers are not satisfied with mere novelty experiences but rather seek meaningful connections with brands. Brands must demonstrate how their products and services reflect cultural values and incorporate lifestyle messages to communicate their core values.
Blair Zhang, Senior Research Analyst, Consumer Trends,..."
“Consumers use a range of channels to represent and communicate who they are – or who they want to be – to other people. Authentic self-expression can directly impact their mental wellbeing, as well as help them build likeminded communities. Brands are already embedded into facets of consumers’ identity and..."
“Identities are more than what meets the eye. Our identities are our lived experiences, and Black consumers are focused on expressing those experiences through various mediums. Although Black consumers have a special interest in physical appearance as a form of self-expression, physical appearance is just a microcosm of their greater..."
“Hispanics are a multifaceted demographic that cannot be summed up by merely physical traits. Individuals see themselves as much more than their culture or physical traits when it comes to defining who they are. Their activities, skills, talents, and family roles are just as important as their heritage and community..."
“While Asian American influence and representation has been growing, it is clear that more needs to be done, as Asian Americans believe most brands do not accurately represent Asian American culture and, more importantly, express a concern over their personal safety. With this in mind, brands must step up and..."
“Traditional gender roles continue to influence social expectations and norms. Younger generations and LGBTQ+ people are more likely to recognize and feel limited by these outdated but enduring stereotypes. As gender expansive identities and expressions grow in prominence, consumers will increasingly look to brands to eliminate traditional gender roles and..."
