$ 4,995 (Excl.Tax)
Black consumers make up close to 14% of the US population, however, their impact on US culture and society far outweighs their numbers. Whether they have been in..."
$ 4,995 (Excl.Tax)
Self-expression remains a critical aspect of consumers' personal identity, self-esteem and mental wellbeing. Authentic expression helps consumers feel seen and accepted through all stages of their personal growth..."
$ 4,995 (Excl.Tax)
More than half of consumers believe it's important to express their identities to the world around them – yet only 28% say they prefer to stand out (while..."
$ 4,995 (Excl.Tax)
Consumers’ outlook on gender identity and the gender spectrum are shifting. However, gender continues to be a critical aspect of consumers' identity and sense of self. Furthermore, the..."
The US is becoming increasingly diverse and there's growing awareness of different cultural and religious holidays and celebrations. Consumers believe brands must adapt to the evolving mainstream by..."
$ 4,995 (Excl.Tax)
Black American identity is layered and shaped by diverse experiences. Brands are a key part of the narrative around identity as they reflect images to the masses.
Courtney..."
$ 4,995 (Excl.Tax)
Many Hispanic consumers cannot see themselves reflected in marketing materials and the majority continue to see stereotypes in messaging.
Stefanie Kundakjian, Research Analyst
..."
$ 4,995 (Excl.Tax)
Multifaceted self-expression continues to be a primary aspect of identity for consumers, directly impacting their mental wellbeing and undeniably involving brands.
Lisa Dubina, Senior Culture and Identity Analyst
..."
$ 2,995 (Excl.Tax)
Stay relevant with today's Thai consumers, who are more independent, desire emotional and spiritual upliftment, and are more serious about the planet than ever.Wilasinee Siriboonpipattana (Kaimook), Senior..."
$ 4,995 (Excl.Tax)
Brands are already a link to preserving customs and traditions. Celebrations are important buying occasions; particular holidays dictate spending preferences.
Stefanie Kundakjian, Research Analyst
..."
$ 4,995 (Excl.Tax)
As cultural marketing enters a more advanced stage, consumers are not satisfied with mere novelty experiences but rather seek meaningful connections with brands. Brands must demonstrate how their..."
$ 4,995 (Excl.Tax)
“Consumers use a range of channels to represent and communicate who they are – or who they want to be – to other people. Authentic self-expression can directly..."
