€ 1,200 (Excl.Tax)
Snacking has disrupted 'old-fashioned' mealtimes. However, snacking needs differ as consumers age. Get inspired; discover how to make each generation hungry for your snacks.
Jonny Forsyth, Director of Mintel..."
€ 4,400 (Excl.Tax)
Gen X and Baby Boomers, while traditionally less associated with digital commerce than younger cohorts, represent a significant portion of online shoppers in the US. With economic improvements..."
€ 4,400 (Excl.Tax)
There's nothing especially unique about Gen X – and that's exactly what makes them especially unique. They share some tendencies with Millennials and others with Baby Boomers; and..."
€ 3,990 (Excl.Tax)
Family plays a key role in Gen Xers’ lives as they prioritize taking care of others, impacting their behaviors and consumption habits.Laura Menegon, Analyst Food & Drink,..."
€ 4,400 (Excl.Tax)
“Marketing to Gen X requires adeptly navigating a budget-conscious consumer that values quality. Gen X likes nice things, but they want to feel responsible about spending on them...."
€ 4,400 (Excl.Tax)
"Often referred to as ‘The Forgotten Generation,’ Gen X is certainly a key demographic for brands and retailers to understand. Sandwiched between Millennials and Baby Boomers, Gen X..."
