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Gen X

Gen X Market Research

Gen X are the generation born between 1965 and 1979. Mintel’s Gen X research reports provide consumer-led insights to inform product development, brand positioning and craft relatable messaging that resonates with Gen X consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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Related to: 'Gen X'

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    How to Target the Nutritional Needs of Each Generation | Industry Trend Insight

    Industry TrendsFoodHealth and WellnessGlobal
    When it comes to healthy dieting, different generations have very different motivations and exhibit very different behaviours. This has implications for present and future innovation. Jonny Forsyth, Director of..."

    $ 1,250 (Excl.Tax)

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    How Snack Brands Can Win the Generation Game | Industry Trend Insight

    Industry TrendsFoodSnacksGlobal
    Snacking has disrupted 'old-fashioned' mealtimes. However, snacking needs differ as consumers age. Get inspired; discover how to make each generation hungry for your snacks. Jonny Forsyth, Director of Mintel..."

    $ 1,250 (Excl.Tax)

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    US Gen X and Baby Boomers: Online Shopping Behaviors Consumer Report 2024

    Market Intelligence ReportseCommerceUS
    Gen X and Baby Boomers, while traditionally less associated with digital commerce than younger cohorts, represent a significant portion of online shoppers in the US. With economic improvements..."

    $ 4,995 (Excl.Tax)

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    Canada Marketing to Gen X Consumer Report 2024

    Market Intelligence ReportsMarketing and AdvertisingCanada
    There's nothing especially unique about Gen X – and that's exactly what makes them especially unique. They share some tendencies with Millennials and others with Baby Boomers; and..."

    $ 4,995 (Excl.Tax)

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    Brazil Lifestyles of Generation X Consumer Report 2023

    Market Intelligence ReportsConsumer InsightsBrazil
    Family plays a key role in Gen Xers’ lives as they prioritize taking care of others, impacting their behaviors and consumption habits. Laura Menegon, Analyst Food & Drink,..."

    $ 1,995 (Excl.Tax)

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    US Marketing to Gen X Consumer Report 2023

    Market Intelligence ReportsMarketing and AdvertisingUS
    “Marketing to Gen X requires adeptly navigating a budget-conscious consumer that values quality. Gen X likes nice things, but they want to feel responsible about spending on them...."

    $ 4,995 (Excl.Tax)

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    US Gen X Online Shopping Behaviors Consumer Report 2023

    Market Intelligence ReportseCommerceUS
    "Often referred to as ‘The Forgotten Generation,’ Gen X is certainly a key demographic for brands and retailers to understand. Sandwiched between Millennials and Baby Boomers, Gen X..."

    $ 4,995 (Excl.Tax)

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