£ 3,695 (Excl.Tax)
There's nothing especially unique about Gen X – and that's exactly what makes them especially unique. They share some tendencies with Millennials and others with Baby Boomers; and the fact that many are parents of Gen Zs gives them a close connection to that cohort, too.
They've often been overlooked as..."
£ 3,295 (Excl.Tax)
Family plays a key role in Gen Xers’ lives as they prioritize taking care of others, impacting their behaviors and consumption habits.Laura Menegon, Analyst Food & Drink, LATAM
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£ 3,695 (Excl.Tax)
“Marketing to Gen X requires adeptly navigating a budget-conscious consumer that values quality. Gen X likes nice things, but they want to feel responsible about spending on them. They are a generation that gravitates toward following the rules. Brands can celebrate this investment in responsibility and help Gen X push..."
£ 3,695 (Excl.Tax)
"Often referred to as ‘The Forgotten Generation,’ Gen X is certainly a key demographic for brands and retailers to understand. Sandwiched between Millennials and Baby Boomers, Gen X is undergoing life changes as older children might be leaving the house for the first time, caring for aging parents and trying..."
£ 2,195 (Excl.Tax)
The often overlooked Gen X lead busy lives, tasked with raising the next generation, supporting the previous and demanding jobs. This presents opportunities for brands to embrace digital solutions and position them as a way to make Gen X lives easier.
Mainga Hachibiti, Research Analyst - Consumer Lifestyles
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