£ 3,695 (Excl.Tax)
While the full opportunity of Gen Z won't be realized until they fully hit adulthood, approximately 95% are engaging with foodservice, retail food, or both. It may not be their dollars spent at present, but they're building the loyalties now that will shape their spend well into the future.
Like most..."
£ 2,195 (Excl.Tax)
Gen Z plays a vital role in the non-alcoholic beverages sector, being the primary consumers with the widest repertoire across generations. This report delves into the behaviours and interests of Gen Zs regarding non-alcoholic beverages.Taste, refreshment, flavour, and affordability are key purchase drivers for non-alcoholic drinks. Some Gen Zs are..."
£ 3,695 (Excl.Tax)
This report looks at the following areas:This Report explores the latest trends in Gen Z consumers' technology usage habits, includingGen Z's demand for technology products/electronicsGen Z's loyalty to technology brands, appealing brand images and ways to increase their affinityGen Z's usage of generative AI tools/platformsGen Z's perception of AI-generated content..."
£ 3,695 (Excl.Tax)
While consumers are returning to shopping more in-store, they will continue to rely on online shopping for items across various categories. Nearly 60% of both Gen Zs and Millennials are making half or more of their purchases online. The desire to find the best prices and shop in ways that..."
£ 2,195 (Excl.Tax)
The Indian beauty industry is predicted to have a promising future, thanks to the Gen Z population.Unlike their predecessors, Generation Z prioritises beauty routines, with a particular emphasis on skincare. However, they also significantly emphasise the impact lifestyle changes have on their skin, presenting an opportunity for beauty brands to..."
£ 3,695 (Excl.Tax)
This report looks at the following areas:This Report explores the latest trends in Gen Z lifestyles, including their own self-evaluation, their interpersonal relationships, stress-relief efforts, online community engagement and consumer behaviours. It also examines Gen Z's brand perceptions and affinity for domestic and international brands across different categories in order..."
£ 3,695 (Excl.Tax)
Black Gen Zs, born between 1997 and 2010, account for about 8.9 million of the 59.5 million Gen Zs in the US (about one in five Gen Zs).
As a transitioning group of young adults and teens, Black Gen Zs take pride in their cultural identity, navigating life with confidence shaped..."
£ 2,195 (Excl.Tax)
Our Gen Z market research in Germany shows that this generation of fashion shoppers are backing brands that make bold statements. However, brands must be wary of the say-do gap in Gen Z's aspirations and shopping behaviours
Silke Lambers, Senior Research Analyst - Fashion, Germany..."
£ 3,695 (Excl.Tax)
Hispanic Gen Zs, born between 1997 and 2010, account for about 14.7 million of the 59.5 million Gen Zs in the US (about one quarter of the generation).
While their discretionary spending is more focused on appearances and experiences, there is a clear opportunity to support them in managing budgets to..."
£ 3,695 (Excl.Tax)
As Gen Z transitions into adulthood they are navigating this crucial period during a time of rapid societal, technological and economic change.
Hiro Takemasa, Senior Consumer Lifestyles Analyst
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£ 2,195 (Excl.Tax)
Generation Z have a complicated relationship with social media but the influence it has on their purchasing behaviours and lifestyle is unquestionable.
Francesca Smith, Senior Research Analyst - Consumer Lifestyles
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£ 2,195 (Excl.Tax)
Health remains a top priority for Gen Z in Germany. Brands and employers that embrace the mind-body connection and help manage health resources in innovative ways, for example through mixed-reality workouts for fitness, will resonate with this consumer group.
Katharina Kirsch - Analyst..."
