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Gen Z

Gen Z Market Research

Gen Z are the generation born between 1997 and 2010. Mintel’s Gen Z research reports provide consumer-led insights to inform product development, brand positioning and craft relatable messaging that resonates with Gen Z consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Gen Z'

Related to: 'Gen Z'

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    US Gen Z Leisure Trends: 2026

    Market Intelligence ReportLeisure and EntertainmentUS
    The US leisure market in 2026 is defined by sharp economic contrasts. While the broader economy faces persistent cost-of-living and energy-driven pressures, Gen Z stands apart for its..."

    £ 3,695 (Excl.Tax)

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    US Gen Z vs Millennial Travelers 2026

    Market Intelligence ReportTravelUS
    Despite mounting economic pressures due to inflation and the Iran War, 89% of Millennials and 95% of Gen Z plan on taking a leisure trip in the next..."

    £ 3,695 (Excl.Tax)

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    Canada Marketing to Gen Z Consumer Report 2026

    Market Intelligence ReportMarketing and AdvertisingCanada
    Only 28% of 24-29 year olds have moved out of their parents' home and started a long-term career. That proportion is illustrative of where Gen Zs are in..."

    £ 3,695 (Excl.Tax)

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    US Marketing Auto to Gen Z and Millennials: 2026

    Market Intelligence ReportAutomotiveMarketing and AdvertisingUS
    Gen Z and Millennials are redefining what it means to "own" a car. While these younger generations are less likely to be sole owners today, access to vehicles..."

    £ 3,695 (Excl.Tax)

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    Germany Lifestyles of Generation Z Consumer Report 2026

    Market Intelligence ReportConsumer InsightsGermany
    German Gen Zs are confronting adulthood against a backdrop of economic challenges. Notably, 61% say they are saving more compared to a year..."

    £ 2,195 (Excl.Tax)

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    Canada Gen Z, Millennials and Finance Consumer Report 2025

    Market Intelligence ReportFinancial ServicesCanada
    Persistent cost‑of‑living pressures are shaping how Gen Z and Millennials approach saving and borrowing. 27% have turned to parents or caregivers to help manage existing debt showing how..."

    £ 3,695 (Excl.Tax)

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    US Gen Alpha and Gen Z Fashion Consumer Report 2025

    Market Intelligence ReportClothing and FashionUS
    Young Gen Alpha and Gen Z consumers are reshaping fashion retail through their digital-native behaviors, diverse identities, and desire for personalized, blended shopping experiences. Their teenage years are..."

    £ 3,695 (Excl.Tax)

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    US Gen Alpha and Gen Z Finance Consumer Report 2025

    Market Intelligence ReportFinancial ServicesUS
    Gen Alpha is entering the financial landscape earlier than any generation before, already armed with spending money, digital fluency and growing financial curiosity – giving FIs a golden..."

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    US Marketing to Hispanic Gen Z and Millennials Consumer Report 2025

    Market Intelligence ReportMarketing and AdvertisingUS
    Hispanic Gen Z and Millennials* are an economically influential group and account for 23% of all Gen Z and Millennials in 2025. Hispanic Gen Z shows remarkable trust..."

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    China Marketing to Gen Z Consumer Report 2025

    Market Intelligence ReportMarketing and AdvertisingChina
    Facing a rapidly changing society and an uncertain reality, Gen Z is quietly recreating a sense of order in their lives by loving daily life, returning to the..."

    £ 3,695 (Excl.Tax)

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    US Marketing to Gen Z Consumer Report 2025

    Market Intelligence ReportMarketing and AdvertisingUS
    The behavioral drives of youth – forming an identity, standing out, competing, seeking connection, exploration and validation – create unexpected dynamics with modern technology and society. With the..."

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    China Technology Habits of Gen Z Consumer Report 2025

    Market Intelligence ReportTechnologyConsumer HabitsChina
    This report looks at the following areas: Gen Z's population size, income, consumer confidence and consumption priorities Gen Z's ownership and purchase of technology products and their upgrade..."

    £ 3,695 (Excl.Tax)

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