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Gen Z

Gen Z Market Research

Gen Z are the generation born between 1997 and 2010. Mintel’s Gen Z research reports provide consumer-led insights to inform product development, brand positioning and craft relatable messaging that resonates with Gen Z consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Gen Z'

Related to: 'Gen Z'

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    Germany Lifestyles of Generation Z Consumer Report 2026

    Market Intelligence ReportsConsumer InsightsGermany
    German Gen Zs are confronting adulthood against a backdrop of economic challenges. Notably, 61% say they are saving more compared to a year..."

    $ 2,995 (Excl.Tax)

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    Canada Gen Z, Millennials and Finance Consumer Report 2025

    Market Intelligence ReportsFinancial ServicesCanada
    Persistent cost‑of‑living pressures are shaping how Gen Z and Millennials approach saving and borrowing. 27% have turned to parents or caregivers to help manage existing debt showing how..."

    $ 4,995 (Excl.Tax)

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    US Gen Alpha and Gen Z Fashion Consumer Report 2025

    Market Intelligence ReportsClothing and FashionUS
    Young Gen Alpha and Gen Z consumers are reshaping fashion retail through their digital-native behaviors, diverse identities, and desire for personalized, blended shopping experiences. Their teenage years are..."

    $ 4,995 (Excl.Tax)

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    US Gen Alpha and Gen Z Finance Consumer Report 2025

    Market Intelligence ReportsFinancial ServicesUS
    Gen Alpha is entering the financial landscape earlier than any generation before, already armed with spending money, digital fluency and growing financial curiosity – giving FIs a golden..."

    $ 4,995 (Excl.Tax)

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    US Marketing to Hispanic Gen Z and Millennials Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingUS
    Hispanic Gen Z and Millennials* are an economically influential group and account for 23% of all Gen Z and Millennials in 2025. Hispanic Gen Z shows remarkable trust..."

    $ 4,995 (Excl.Tax)

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    China Marketing to Gen Z Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingChina
    Facing a rapidly changing society and an uncertain reality, Gen Z is quietly recreating a sense of order in their lives by loving daily life, returning to the..."

    $ 4,995 (Excl.Tax)

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    US Marketing to Gen Z Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingUS
    The behavioral drives of youth – forming an identity, standing out, competing, seeking connection, exploration and validation – create unexpected dynamics with modern technology and society. With the..."

    $ 4,995 (Excl.Tax)

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    China Technology Habits of Gen Z Consumer Report 2025

    Market Intelligence ReportsTechnologyConsumer HabitsChina
    This report looks at the following areas: Gen Z's population size, income, consumer confidence and consumption priorities Gen Z's ownership and purchase of technology products and their upgrade..."

    $ 4,995 (Excl.Tax)

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    Canada Marketing to Gen Z Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingCanada
    When Gen Zs are asked what makes their generation different than Millennials, the most common response is that they're more depressed and stressed; just 13% of Gen Zs..."

    $ 4,995 (Excl.Tax)

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    UK Sport and Gen Z Consumer Report 2025

    Market Intelligence ReportsSportsUK
    Gen Z is heavily invested in both playing and watching sport, and its participation and viewing habits have been relatively insulated against the worst of the cost of..."

    $ 2,995 (Excl.Tax)

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    UK Lifestyles of Generation Z Consumer Report 2025

    Market Intelligence ReportsConsumer InsightsUK
    Gen Z have a number of frustrations with modern dating leading to 63% of single Gen Zers prioritising self-care over finding a romantic..."

    $ 2,995 (Excl.Tax)

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    Germany Gen Z Fashion Shopper: 2025

    Market Intelligence ReportsRetailClothing and FashionGermany
    Fashion holds unparalleled importance for Gen Z, with 53% viewing it as their most vital tool for self-expression. This perspective drives high shopping..."

    $ 2,995 (Excl.Tax)

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