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Gen Z

Gen Z Market Research

Gen Z are the generation born between 1997 and 2010. Mintel’s Gen Z research reports provide consumer-led insights to inform product development, brand positioning and craft relatable messaging that resonates with Gen Z consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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US Marketing to Hispanic Gen Z: 2026

Market Intelligence ReportsMarketing and AdvertisingUS
Hispanic Gen Z consumers are entering adulthood at a time when traditional pathways to success have become less predictable. Rather than replacing traditional aspirations, many are pursuing multiple..."

£ 3,695 excl. Tax

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US Marketing to Black Gen Z: 2026

Market Intelligence ReportsMarketing and AdvertisingUS
Black Gen Z is not simply a younger version of the Black consumer market. They are social-first, highly evaluative and already managing adult responsibilities while helping shape evolving..."

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China Gen Z’s Travel Preferences: 2026

Market Intelligence ReportsTravelChina
Gen Z may not currently be the biggest spenders in travel and tourism, but they play an outsized role in shaping what destinations offer, talk about and develop..."

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US Gen Z Food Consumer: 2026

Market Intelligence ReportsFoodUS
Gen Z's influence on food and drink is substantial. They wield their growing purchasing power and a strong sense of financial freedom to influence current trends, especially on..."

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The Future of Soup 2026

Future OfSoupGlobal

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US Gen Z and Millennials’ Online Shopping Behaviors: 2026

Market Intelligence ReportseCommerceUS
Gen Z and Millennials are not just the most digitally connected generations – they are redefining the future of commerce. A striking 74% of Gen Z and 66%..."

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US Marketing to Gen Z: 2026

Market Intelligence ReportsMarketing and AdvertisingUS
Gen Z represents about one in five US consumers, but their influence on marketing extends far beyond their demographic footprint. Through social media, use of AI platforms and..."

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UK Lifestyles of Gen Z: 2026

Market Intelligence ReportsAll IndustriesUK
70% of UK Gen Z consumers think life is harder for them than for earlier generations. Traditional lifestage milestones such as moving out..."

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US Gen Z Leisure Trends: 2026

Market Intelligence ReportsLeisure and EntertainmentUS
The US leisure market in 2026 is defined by sharp economic contrasts. While the broader economy faces persistent cost-of-living and energy-driven pressures, Gen Z stands apart for its..."

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US Gen Z vs Millennial Travelers 2026

Market Intelligence ReportsTravelUS
Despite mounting economic pressures due to inflation and the Iran War, 89% of Millennials and 95% of Gen Z plan on taking a leisure trip in the next..."

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Canada Marketing to Gen Z Consumer Report 2026

Market Intelligence ReportsMarketing and AdvertisingCanada
Only 28% of 24-29 year olds have moved out of their parents' home and started a long-term career. That proportion is illustrative of where Gen Zs are in..."

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US Marketing Auto to Gen Z and Millennials: 2026

Market Intelligence ReportsMarketing and AdvertisingUS
Gen Z and Millennials are redefining what it means to "own" a car. While these younger generations are less likely to be sole owners today, access to vehicles..."

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