Gen Z

Gen Z Market Research

Gen Z are the generation born between 1997 and 2010. Mintel’s Gen Z research reports provide consumer-led insights to inform product development, brand positioning and craft relatable messaging that resonates with Gen Z consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Gen Z'

    All Industries

    Industry

    Popular Markets

    All Markets

    Demographics

    Report Type

    Published Year

    Subscribe to Mintel Spotlight

    Spotlight gives you free access to invaluable market research insights, informative articles, podcasts, and personalised content for your industry.

    Subscribe
    The behavioral drives of youth – forming an identity, standing out, competing, seeking connection, exploration and validation – create unexpected dynamics with modern technology and society. With the..."
    This report looks at the following areas: Gen Z's population size, income, consumer confidence and consumption priorities Gen Z's ownership and purchase of technology products and their upgrade..."
    When Gen Zs are asked what makes their generation different than Millennials, the most common response is that they're more depressed and stressed; just 13% of Gen Zs..."
    Gen Z is heavily invested in both playing and watching sport, and its participation and viewing habits have been relatively insulated against the worst of the cost of..."
    Gen Z have a number of frustrations with modern dating leading to 63% of single Gen Zers prioritising self-care over finding a romantic..."
    61% of Gen Z areworried about their finances/career. Even though they remain more confident about their finances and career prospects than older generations,..."
    Fashion holds unparalleled importance for Gen Z, with 53% viewing it as their most vital tool for self-expression. This perspective drives high shopping..."
    While Gen Z appreciates tech in many ways, concerns about over-dependency, heightened loneliness and its adverse impact on wellbeing reflect their double-edged relationship with tech, leading "
    When it comes to healthy dieting, different generations have very different motivations and exhibit very different behaviours. This has implications for present and future innovation. Jonny Forsyth, Director of..."
    Snacking has disrupted 'old-fashioned' mealtimes. However, snacking needs differ as consumers age. Get inspired; discover how to make each generation hungry for your snacks. Jonny Forsyth, Director of Mintel..."

    £ 2,195 (Excl.Tax)

    This Report offers an in-depth exploration of the unique beauty preferences and purchasing behaviours of the Gen Z demographic in Thailand. This content is essential for beauty brands..."

    £ 3,695 (Excl.Tax)

    While the full opportunity of Gen Z won't be realized until they fully hit adulthood, approximately 95% are engaging with foodservice, retail food, or both. It may not..."
    Loading...