Gen Z

Gen Z Market Research

Gen Z are the generation born between 1997 and 2010. Mintel’s Gen Z research reports provide consumer-led insights to inform product development, brand positioning and craft relatable messaging that resonates with Gen Z consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Gen Z is heavily invested in both playing and watching sport, and its participation and viewing habits have been relatively insulated against the worst of the cost of..."
    Gen Z have a number of frustrations with modern dating leading to 63% of single Gen Zers prioritising self-care over finding a romantic..."
    61% of Gen Z areworried about their finances/career. Even though they remain more confident about their finances and career prospects than older generations,..."
    Fashion holds unparalleled importance for Gen Z, with 53% viewing it as their most vital tool for self-expression. This perspective drives high shopping..."
    While Gen Z appreciates tech in many ways, concerns about over-dependency, heightened loneliness and its adverse impact on wellbeing reflect their double-edged relationship with tech, leading "
    When it comes to healthy dieting, different generations have very different motivations and exhibit very different behaviours. This has implications for present and future innovation. Jonny Forsyth, Director of..."
    Snacking has disrupted 'old-fashioned' mealtimes. However, snacking needs differ as consumers age. Get inspired; discover how to make each generation hungry for your snacks. Jonny Forsyth, Director of Mintel..."

    £ 2,195 (Excl.Tax)

    This Report offers an in-depth exploration of the unique beauty preferences and purchasing behaviours of the Gen Z demographic in Thailand. This content is essential for beauty brands..."

    £ 3,695 (Excl.Tax)

    While the full opportunity of Gen Z won't be realized until they fully hit adulthood, approximately 95% are engaging with foodservice, retail food, or both. It may not..."
    Gen Z plays a vital role in the non-alcoholic beverages sector, being the primary consumers with the widest repertoire across generations. This report delves into the behaviours and..."
    This report looks at the following areas:This Report explores the latest trends in Gen Z consumers' technology usage habits, includingGen Z's demand for technology products/electronicsGen Z's loyalty to..."
    While consumers are returning to shopping more in-store, they will continue to rely on online shopping for items across various categories. Nearly 60% of both Gen Zs and..."
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