Consumer Lifestyles

Lifestyles Market Research

Mintel’s Consumer Lifestyles market research combines the latest consumer intelligence with our expert recommendations to help you understand and anticipate how people live and how your brand can reach them.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Half of Millennials who don't currently have children don't want them in the future. Birth rates have been steadily declining over the past decade, and especially among women..."
    Broader societal trends reveal a decline in interpersonal trust and trust in information sources such as media and government, and fluctuating trust in products and service claims. This..."
    Most Canadians are proud of the country's cultural diversity and most believe immigration is a core part of Canada's identity. Yet, 71% believe recent immigration rates have been..."
    75% of German parents of children aged 18 and under agree that being a parent is an important part of one's identity. Despite this,..."
    As consumers navigate the aftermath of a turbulent few years, the need for connection is growing, with a place for brand-led communities to provide a sense of belonging. Francesca..."
    The state of healthy lifestyles in Canada in 2025 reflects a blend of progress and persistent challenges. On the one hand, the country has seen a rise in..."
    Contrary to popular belief, younger Germans, not older ones, are most affected by loneliness, and are grappling with the paradox of hyper-connectivity. Loneliness has tangible implications on health..."
    Gen Z have a number of frustrations with modern dating leading to 63% of single Gen Zers prioritising self-care over finding a romantic..."
    The home is a complicated place. For most consumers, it's a relaxing place. Yet, half of employed Canadians regularly do work at home, over a third exercise and..."
    61% of Gen Z areworried about their finances/career. Even though they remain more confident about their finances and career prospects than older generations,..."
    87% of consumers now identify as somewhat or very healthy, with over 80% actively pursuing their health goals,..."
    This report looks at the following areas: The rise of the pet market and its current development Shifting perspectives on pet ownership and human-pet relationships High frequency pet..."
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