£ 3,695 (Excl.Tax)
This report looks at the following areas:
Decision-making and purchase frequency for fashion products – men take charge of their own clothing and footwear purchases, with key categories..."
£ 2,195 (Excl.Tax)
The men's grooming market in India is seeing rising interest, driven by a shift towards both inner and outer perfection. Men are increasingly investing in their appearance, challenging..."
£ 2,195 (Excl.Tax)
Thai men are embracing a more sophisticated approach to grooming, with polished looks inspired by K-Pop stars. These stylish, high-maintenance trends have gained momentum, with one third of..."
£ 2,195 (Excl.Tax)
Men's grooming faces challenges from global economic pressures, but evolving societal perspectives keep the category brimming with potential.
Dionne Officer, Research Analyst - BPC Innovation
..."
£ 3,695 (Excl.Tax)
The three key strategies for marketing to men are: begin with a strong brand persona, positioning it either as a heroic spiritual leader who provides encouragement and direction..."
£ 3,695 (Excl.Tax)
This report looks at the following areas:
Overview and forecast of the men's facial skincare market in China
The competitive landscape and new product trends in the men's..."
£ 3,695 (Excl.Tax)
Men’s rising awareness of self-oriented consumption has led to a boom in the ‘He economy’. Their needs for self-reward and personal satisfaction deserve as much attention as their..."
£ 3,695 (Excl.Tax)
“Men’s attitudes towards marriage, family and social roles, lifestyle and personal pursuits have been changing recently, which generates new opportunities for brands. Their increasing involvement in family activities..."
£ 2,195 (Excl.Tax)
“Rapidly rising inflation and the effect it is having on household finances will have unavoidable implications for men’s health. Financial concerns will be exacerbated, putting many under increased..."
£ 2,195 (Excl.Tax)
Attract men to self-care and mental health discussions. Help them reach their health and financial goals, and engage them more in homecare and their interests.Pongsanguan Jiradechakul, Consumer..."
£ 2,195 (Excl.Tax)
Encourage Indian men to be more involved in household responsibilities by making it a more gender-neutral topic and providing convenient ways to complete tasks.
Rushikesh Aravkar, Associate Director..."
