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Men

Men Market Research

Brands can utilise Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with male consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Men'

Related to: 'Men'

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    UK Menswear Market Report 2026

    Market Intelligence ReportsClothing and Footwear RetailUK
    92% of UK men have purchased clothing for themselves in the past year, up from 89% in 2025. Quality and versatility in clothing have become increasingly important, with..."

    $ 2,995 (Excl.Tax)

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    A Year of Innovation in Men’s Grooming 2026

    A Year of InnovationMen's GroomingGlobal
    Men's grooming evolves with rising demand for tailored solutions, self-care rituals and innovative high-performance formats. Shiyan Zering, Senior Beauty and Personal Care Analyst ..."

    $ 2,995 (Excl.Tax)

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    India Men’s Grooming Market Report 2026

    Market Intelligence ReportsMen's GroomingIndia
    The men's grooming sector in India is rapidly evolving, driven by a growing awareness of skincare and grooming among male consumers. This transformation is marked by a rise..."

    $ 2,995 (Excl.Tax)

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    Germany Men’s Health Market Report 2025

    Market Intelligence ReportsHealth and WellbeingGermany
    72% of German men experienced health concerns in the 12 months to April 2025, yet only 36% turned..."

    $ 2,995 (Excl.Tax)

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    China Marketing to Men Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingChina
    In brand communications targeting men, what truly resonates is not overt preaching but a clear stance and value proposition subtly transmitted in layers via style, context and attitude...."

    $ 4,995 (Excl.Tax)

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    The Future of Men’s Grooming 2025

    Future OfMen's GroomingGlobal
    Hygiene is expected and appearance remains important, but the focus is shifting: from function to feeling, routines to rituals and products to personalised systems. Andrew McDougall, Global Beauty..."

    $ 2,995 (Excl.Tax)

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    China Men’s Fashion Market Report 2024

    Market Intelligence ReportsClothing and FashionChina
    This report looks at the following areas: Decision-making and purchase frequency for fashion products – men take charge of their own clothing and footwear purchases, with key categories..."

    $ 4,995 (Excl.Tax)

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    Thailand Men’s Beauty Market Report 2025

    Market Intelligence ReportsBeauty and CosmeticsMen's GroomingThailand
    Thai men are embracing a more sophisticated approach to grooming, with polished looks inspired by K-Pop stars. These stylish, high-maintenance trends have gained momentum, with one third of..."

    $ 2,995 (Excl.Tax)

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    China Marketing to Men Consumer Report 2024

    Market Intelligence ReportsMarketing and AdvertisingChina
    The three key strategies for marketing to men are: begin with a strong brand persona, positioning it either as a heroic spiritual leader who provides encouragement and direction..."

    $ 4,995 (Excl.Tax)

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    China Marketing to Men Consumer Report 2023

    Market Intelligence ReportsMarketing and AdvertisingChina
    Men’s rising awareness of self-oriented consumption has led to a boom in the ‘He economy’. Their needs for self-reward and personal satisfaction deserve as much attention as their..."

    $ 4,995 (Excl.Tax)

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