0
Men

Men Market Research

Brands can utilise Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with male consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Industry

Popular Markets

All Markets

Demographics

Report Type

Year

Subscribe to Mintel Spotlight

Spotlight gives you free access to invaluable market research insights, informative articles, podcasts, and personalised content for your industry.

Subscribe

US Men’s Grooming Market Report 2026

Market Intelligence ReportsMen's GroomingUS
Men's grooming has entered a new phase of maturity. With most men already following a regular grooming routine beyond basic hygiene, the opportunity is no longer about recruiting..."

£ 3,695 excl. Tax

Find out more

The Future of Men’s Grooming 2026

Future OfMen's GroomingGlobal
Target younger men influenced by looksmaxxing, support longer hair and facial hair trends, tap into the wellness boom, and use AI to smooth the path to purchase. Rosalia Di..."

£ 2,195 excl. Tax

Find out more

UK Menswear Market Report 2026

Market Intelligence ReportsClothing and Footwear RetailUK
92% of UK men have purchased clothing for themselves in the past year, up from 89% in 2025. Quality and versatility in clothing have become increasingly important, with..."

£ 2,195 excl. Tax

Find out more

A Year of Innovation in Men’s Grooming 2026

A Year of InnovationMen's GroomingGlobal
Men's grooming evolves with rising demand for tailored solutions, self-care rituals and innovative high-performance formats. Shiyan Zering, Senior Beauty and Personal Care Analyst ..."

£ 2,195 excl. Tax

Find out more

India Men’s Grooming Market Report 2026

Market Intelligence ReportsMen's GroomingIndia
The men's grooming sector in India is rapidly evolving, driven by a growing awareness of skincare and grooming among male consumers. This transformation is marked by a rise..."

£ 2,195 excl. Tax

Find out more

Germany Men’s Health Market Report 2025

Market Intelligence ReportsHealth and WellnessGermany
72% of German men experienced health concerns in the 12 months to April 2025, yet only 36% turned..."

£ 2,195 excl. Tax

Find out more

China Marketing to Men Consumer Report 2025

Market Intelligence ReportsMarketing and AdvertisingChina
In brand communications targeting men, what truly resonates is not overt preaching but a clear stance and value proposition subtly transmitted in layers via style, context and attitude...."

£ 3,695 excl. Tax

Find out more

China Men’s Fashion Market Report 2024

Market Intelligence ReportsClothing and FashionChina
This report looks at the following areas: Decision-making and purchase frequency for fashion products – men take charge of their own clothing and footwear purchases, with key categories..."

£ 3,695 excl. Tax

Find out more

Thailand Men’s Beauty Market Report 2025

Market Intelligence ReportsBeauty and CosmeticsMen's GroomingThailand
Thai men are embracing a more sophisticated approach to grooming, with polished looks inspired by K-Pop stars. These stylish, high-maintenance trends have gained momentum, with one third of..."

£ 2,195 excl. Tax

Find out more
Loading...