£ 3,695 (Excl.Tax)
Men’s rising awareness of self-oriented consumption has led to a boom in the ‘He economy’. Their needs for self-reward and personal satisfaction deserve as much attention as their spending on interpersonal relationships.Frank Zhang, Senior Research Analyst, Lifestyle, China
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£ 3,695 (Excl.Tax)
“Men’s attitudes towards marriage, family and social roles, lifestyle and personal pursuits have been changing recently, which generates new opportunities for brands. Their increasing involvement in family activities enables brands to explore targeting men’s family role. Their desire to ‘feel young’ could trigger consumption of products offering a physical or..."
£ 2,195 (Excl.Tax)
“Rapidly rising inflation and the effect it is having on household finances will have unavoidable implications for men’s health. Financial concerns will be exacerbated, putting many under increased stress, while the focus on price will mean some consumers have to opt for cheaper, and typically less healthy, choices. Although it..."
£ 2,195 (Excl.Tax)
Attract men to self-care and mental health discussions. Help them reach their health and financial goals, and engage them more in homecare and their interests.Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst - Thailand
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£ 2,195 (Excl.Tax)
Encourage Indian men to be more involved in household responsibilities by making it a more gender-neutral topic and providing convenient ways to complete tasks.
Rushikesh Aravkar, Associate Director - Consumer Reports South APAC - Food & Drink
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£ 3,695 (Excl.Tax)
“Men are being increasingly important in the luxury market, with their pursuit and definition of luxury goods become diverse. Their demands shifting away from conspicuous consumption and luxuries overall are having more meaningful and rich connotations for them. Their preference of luxury categories being more focused on digital products at..."
