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Millennials

Millennials Market Research

Millennials are the generation born between 1980 and 1996. Mintel’s Millennial market research reports provide consumer-led insights to inform product development, brand positioning and craft relatable messaging that resonates with Millennial consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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US Marketing to Millennials: 2026

Market Intelligence ReportsMarketing and AdvertisingUS
Millennials remain influential, and reaching this diverse generation is rarely straightforward. They have purchasing power, cultural reach and influences over household decisions, but they need brands to justify..."

£ 3,695 excl. Tax

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US Gen Z and Millennials’ Online Shopping Behaviors: 2026

Market Intelligence ReportseCommerceUS
Gen Z and Millennials are not just the most digitally connected generations – they are redefining the future of commerce. A striking 74% of Gen Z and 66%..."

£ 3,695 excl. Tax

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Canada Marketing to Millennials: 2026

Market Intelligence ReportsMarketing and AdvertisingCanada
Millennials are at a life stage where money plays a central role. Their finances correlate closely with their stress levels and personal confidence – while money mismanagement in..."

£ 3,695 excl. Tax

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US Millennials and Finance Consumer Reports 2026

Market Intelligence ReportsFinancial ServicesUS
Millennials are active participants in their financial lives, engaging in saving, investing and everyday financial management while navigating ongoing financial pressure. However, this participation is happening under pressure...."

£ 3,695 excl. Tax

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US Gen Z vs Millennial Travelers 2026

Market Intelligence ReportsTravelUS
Despite mounting economic pressures due to inflation and the Iran War, 89% of Millennials and 95% of Gen Z plan on taking a leisure trip in the next..."

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US Marketing Auto to Gen Z and Millennials: 2026

Market Intelligence ReportsMarketing and AdvertisingUS
Gen Z and Millennials are redefining what it means to "own" a car. While these younger generations are less likely to be sole owners today, access to vehicles..."

£ 3,695 excl. Tax

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Canada Gen Z, Millennials and Finance Consumer Report 2025

Market Intelligence ReportsFinancial ServicesCanada
Persistent cost‑of‑living pressures are shaping how Gen Z and Millennials approach saving and borrowing. 27% have turned to parents or caregivers to help manage existing debt showing how..."

£ 3,695 excl. Tax

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US Marketing to Hispanic Gen Z and Millennials Consumer Report 2025

Market Intelligence ReportsMarketing and AdvertisingUS
Hispanic Gen Z and Millennials* are an economically influential group and account for 23% of all Gen Z and Millennials in 2025. Hispanic Gen Z shows remarkable trust..."

£ 3,695 excl. Tax

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Germany Lifestyles of Millennials Consumer Report 2025

Market Intelligence ReportsAll IndustriesGermany
Only 26% of German Millennials plan to save for retirement in the next five years. Financial challenges, such as the high cost of..."

£ 2,195 excl. Tax

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US Marketing to Millennials Consumer Report 2025

Market Intelligence ReportsMarketing and AdvertisingUS
Millennials, aged 29-45 in 2025, are entering their prime earning years and are chasing Gen X in home ownership, having children and increasing their disposable income. Millennials are..."

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US Millennials and Health Consumer Report 2025

Market Intelligence ReportsHealth and WellnessUS
Millennials in the US are grappling with major health management challenges, driven by escalating costs and a focus on long-term well-being. With inflation limiting their financial flexibility, many..."

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Brazil Lifestyles of Millennials Consumer Report 2024

Market Intelligence ReportsAll IndustriesBrazil
This report looks at the following areas: Financial caretakers of the household Millennial concerns Plans for the next three years Success milestones for Millennials Interests of Millennials Millennials..."

£ 1,495 excl. Tax

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