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Millennials

Millennials Market Research

Millennials are the generation born between 1980 and 1996. Mintel’s Millennial market research reports provide consumer-led insights to inform product development, brand positioning and craft relatable messaging that resonates with Millennial consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Canada Gen Z, Millennials and Finance Consumer Report 2025

    Market Intelligence ReportsFinancial ServicesCanada
    Persistent cost‑of‑living pressures are shaping how Gen Z and Millennials approach saving and borrowing. 27% have turned to parents or caregivers to help manage existing debt showing how..."

    £ 3,695 (Excl.Tax)

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    US Marketing to Hispanic Gen Z and Millennials Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingUS
    Hispanic Gen Z and Millennials* are an economically influential group and account for 23% of all Gen Z and Millennials in 2025. Hispanic Gen Z shows remarkable trust..."

    £ 3,695 (Excl.Tax)

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    Germany Lifestyles of Millennials Consumer Report 2025

    Market Intelligence ReportsConsumer InsightsGermany
    Only 26% of German Millennials plan to save for retirement in the next five years. Financial challenges, such as the high cost of..."

    £ 2,195 (Excl.Tax)

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    US Marketing to Millennials Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingUS
    Millennials, aged 29-45 in 2025, are entering their prime earning years and are chasing Gen X in home ownership, having children and increasing their disposable income. Millennials are..."

    £ 3,695 (Excl.Tax)

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    Canada Marketing to Millennials Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingCanada
    It wasn't too long ago that Millennials were young adults and the main focus of the market – a role now filled by "

    £ 3,695 (Excl.Tax)

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    US Millennials and Health Consumer Report 2025

    Market Intelligence ReportsHealth and WellbeingUS
    Millennials in the US are grappling with major health management challenges, driven by escalating costs and a focus on long-term well-being. With inflation limiting their financial flexibility, many..."

    £ 3,695 (Excl.Tax)

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    How to Target the Nutritional Needs of Each Generation | Industry Trend Insight

    Industry TrendsFoodHealth and WellbeingGlobal
    When it comes to healthy dieting, different generations have very different motivations and exhibit very different behaviours. This has implications for present and future innovation. Jonny Forsyth, Director of..."

    £ 995 (Excl.Tax)

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    How Snack Brands Can Win the Generation Game | Industry Trend Insight

    Industry TrendsFoodSnacksGlobal
    Snacking has disrupted 'old-fashioned' mealtimes. However, snacking needs differ as consumers age. Get inspired; discover how to make each generation hungry for your snacks. Jonny Forsyth, Director of Mintel..."

    £ 995 (Excl.Tax)

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    Brazil Lifestyles of Millennials Consumer Report 2024

    Market Intelligence ReportsConsumer InsightsBrazil
    This report looks at the following areas: Financial caretakers of the household Millennial concerns Plans for the next three years Success milestones for Millennials Interests of Millennials Millennials..."

    £ 1,495 (Excl.Tax)

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    US Marketing to Black Millennials Consumer Report 2024

    Market Intelligence ReportsMarketing and AdvertisingUS
    Black Millennials, defined as those born between 1980 and 1996 are at a crucial point in their adulthood. As a group who came of age during significant technological..."

    £ 3,695 (Excl.Tax)

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    US Gen Z and Millennial Online Shopping Behaviors Consumer Report 2024

    Market Intelligence ReportsRetailUS
    While consumers are returning to shopping more in-store, they will continue to rely on online shopping for items across various categories. Nearly 60% of both Gen Zs and..."

    £ 3,695 (Excl.Tax)

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    US Marketing to Hispanic Millennials Consumer Report 2024

    Market Intelligence ReportsMarketing and AdvertisingUS
    Hispanic Millennials, defined as those born between 1980 and 1996, are reaching critical phases in their professional and personal lives, making them a critical demographic for targeted marketing...."

    £ 3,695 (Excl.Tax)

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