£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
Millennials Market Research
Millennials are the generation born between 1980 and 1996. Mintel’s Millennial market research reports provide consumer-led insights to inform product development, brand positioning and craft relatable messaging that resonates with Millennial consumers’ unique preferences.
Mintel’s reports can help you:
Related to: 'Millennials'
Black Millennials, defined as those born between 1980 and 1996 are at a crucial point in their adulthood. As a group who came of age during significant technological and social changes, they exhibit unique qualities that set them apart from other generations. They prioritize financial stability, often opting for secure..."
While consumers are returning to shopping more in-store, they will continue to rely on online shopping for items across various categories. Nearly 60% of both Gen Zs and Millennials are making half or more of their purchases online. The desire to find the best prices and shop in ways that..."
Hispanic Millennials, defined as those born between 1980 and 1996, are reaching critical phases in their professional and personal lives, making them a critical demographic for targeted marketing. Characterized by particularly positive self-perspectives and feelings, strong family values, financial consciousness and a focus on health and wellness, they require marketing..."
Millennials, those born between 1980 and 1996, number an estimated 77 million in the US. These “Digital Pioneers” have matured through significant technological and communication changes that have in turn shifted cultural and societal norms. Their maturity through this period of rapid change sets them apart from older cohorts and..."
Millennials are emphasizing overall wellbeing by intertwining their top priority of managing their mental wellness with other aspects of physical health.
Lindsay Cameron, Analyst - Health & Wellness
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Millennials need help addressing their anxieties. Support to build financial security, a better work/life balance and improve their health will be appreciated.
Francesca Smith, Senior Research Analyst - Consumer Lifestyles
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As Gen Z consumers look to build wealth and travel in the next year, Millennials strategize how best to handle existing debt with expanding financial obligations.
Patrick Rahlfs, Senior Research Analyst
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Millennials are an important target audience in ecommerce and marketers will want to understand their preferences to meet their needs online.
Marisa Ortega, Retail & eCommerce Analyst
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“Black Millennials are at peak adulthood and their perspectives on life reflect such. As Millennials age, they are showing that their needs are similar to that of any adult who is building a career, raising a family, or both. Black Millennials are in need of supports for their respective life..."
“Hispanic Millennials experience satisfaction in their lives, but they also face high levels of anxiety and frustration. Notable variations exist among younger and older Millennials making it crucial to avoid one-size-fits-all campaigns in crafting relatable marketing messages that resonate with their unique lifestage. Financial stress emerges as their primary concern..."
“Millennials are in a state of flux and uncertainty as they enter new life stages and contend with financial uncertainty following high inflation. Brands must tailor their marketing messages to reflect Millennials’ current challenges and future aspirations for stability and financial independence. While Millennials are highly focused on value, their..."
“When discussing generations, population size is a pivotal factor that can make one cohort much more valuable than another. And today, there is no bigger generation than Millennials.That fact, combined with their stable, established lifestyles (and employment) makes them the most influential generation in the market today – and..."
