Millennials

Millennials Market Research

Millennials are the generation born between 1980 and 1996. Mintel’s Millennial market research reports provide consumer-led insights to inform product development, brand positioning and craft relatable messaging that resonates with Millennial consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Millennials in the US are grappling with major health management challenges, driven by escalating costs and a focus on long-term well-being. With inflation limiting their financial flexibility, many..."
    When it comes to healthy dieting, different generations have very different motivations and exhibit very different behaviours. This has implications for present and future innovation. Jonny Forsyth, Director of..."
    Snacking has disrupted 'old-fashioned' mealtimes. However, snacking needs differ as consumers age. Get inspired; discover how to make each generation hungry for your snacks. Jonny Forsyth, Director of Mintel..."
    Black Millennials, defined as those born between 1980 and 1996 are at a crucial point in their adulthood. As a group who came of age during significant technological..."
    While consumers are returning to shopping more in-store, they will continue to rely on online shopping for items across various categories. Nearly 60% of both Gen Zs and..."
    Hispanic Millennials, defined as those born between 1980 and 1996, are reaching critical phases in their professional and personal lives, making them a critical demographic for targeted marketing...."
    Millennials, those born between 1980 and 1996, number an estimated 77 million in the US. These “Digital Pioneers” have matured through significant technological and communication changes that have..."
    Millennials are emphasizing overall wellbeing by intertwining their top priority of managing their mental wellness with other aspects of physical health. Lindsay Cameron, Analyst - Health & Wellness ..."
    Millennials need help addressing their anxieties. Support to build financial security, a better work/life balance and improve their health will be appreciated. Francesca Smith, Senior Research Analyst -..."
    As Gen Z consumers look to build wealth and travel in the next year, Millennials strategize how best to handle existing debt with expanding financial obligations. Patrick Rahlfs,..."
    Millennials are an important target audience in ecommerce and marketers will want to understand their preferences to meet their needs online. Marisa Ortega, Retail & eCommerce Analyst ..."
    “Black Millennials are at peak adulthood and their perspectives on life reflect such. As Millennials age, they are showing that their needs are similar to that of any..."
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