Diversity and Inclusivity

Multicultural Market Research

Discover how multicultural communities are shaping the consumer landscape with Mintel’s multicultural market research reports.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    The rising population of global citizens (ie foreign-born) in the US, which accounts for over 14% of the country's total population, represents a significant opportunity for FIs to..."
    Together, 1st and 2nd gen Americans make up an estimated 25% of the US population. While diverse in culture, language and intent in..."
    Remixing and recontextualizing foreign cultural elements into the mainstream is one of many ways cultures evolve over time. The mass adoption of the internet and social media has..."
    Despite recent political backlash and commentary, most consumers support diversity, equity and inclusion efforts across the workplace, entertainment media or brand marketing. Young and multicultural adults who identify..."
    As the US population becomes more diverse, consumers are increasingly using fashion as a means of authentic self-expression. While consumers generally view fashion positively in shaping their identity,..."
    Black moms are a diverse and influential demographic that greatly impacts consumer markets and societal trends. Predominantly aged 25-45, and mostly parents of..."
    The last five years has brought both hardship and opportunity to multicultural consumers. In addition to its human toll, COVID led to disproportionate job loss, followed by high..."

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    The Black haircare market is shifting as major brands seek to expand their consumer base by targeting hair texture, type and needs – rather than ethnicity – for..."
    The US population is becoming increasingly diverse, with substantial growth in multiracial, Asian and Hispanic communities. Younger generations are more diverse and exhibit strong interest in cultural heritage..."
    The US is becoming increasingly diverse and there's growing awareness of different cultural and religious holidays and celebrations. Consumers believe brands must adapt to the evolving mainstream by..."
    Amid a diversifying population, multicultural consumers are shaping the future of ecommerce with strong preferences for value, personalization, and authentic representation. With over 60% shopping online more frequently..."
    Black Gen Zs, born between 1997 and 2010, account for about 8.9 million of the 59.5 million Gen Zs in the US (about one in five Gen Zs). As..."
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