Diversity and Inclusivity

Multicultural Market Research

Discover how multicultural communities are shaping the consumer landscape with Mintel’s multicultural market research reports.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    The textured haircare market is in the midst of transformation, driven by demographic change, the rise of new brands and a demand for practical solutions. Brands are shifting..."
    The US multicultural population continues to grow, accounting for about four in 10 Americans. This makes identifying diverse cultural needs and preferences necessary for travel brands to understand..."
    Gamers are calling for greater diversity in video games, emphasizing the importance of better racial, ethnic, and cultural representation. Players are more likely to purchase games that feature..."
    Hispanic consumers in the US have origins from more than 20 countries, account for approximately 20% of the US population, and are estimated to contribute up to $3.7..."

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    Once a prominent topic of discussion, the momentum behind diversity and inclusion appears to have waned, as 52% of UK adults are uncertain..."
    Amid rapid technological advancements and an unclear sociopolitical future, US consumers across all demographics are reassessing their life priorities. While fundamental emotional needs – such as social acceptance..."
    The rising population of global citizens (ie foreign-born) in the US, which accounts for over 14% of the country's total population, represents a significant opportunity for FIs to..."
    Together, 1st and 2nd gen Americans make up an estimated 25% of the US population. While diverse in culture, language and intent in..."
    Remixing and recontextualizing foreign cultural elements into the mainstream is one of many ways cultures evolve over time. The mass adoption of the internet and social media has..."
    Despite recent political backlash and commentary, most consumers support diversity, equity and inclusion efforts across the workplace, entertainment media or brand marketing. Young and multicultural adults who identify..."
    Hispanic women account for one in five mothers in the US. What's more – Hispanic moms are responsible for raising one in four children under 18 in the..."
    As the US population becomes more diverse, consumers are increasingly using fashion as a means of authentic self-expression. While consumers generally view fashion positively in shaping their identity,..."
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