Diversity and Inclusivity

Multicultural Market Research

Discover how multicultural communities are shaping the consumer landscape with Mintel’s multicultural market research reports.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Hispanic Consumers – Beauty and Personal Care: 2026

    Across the US, trust is built among Hispanic BPC shoppers through clear, safety-led information at shelf and validation from family or community. Brands that lead with values, heritage..."

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    Multicultural America: Music Concerts and Festivals 2026

    Music concerts and festivals are evolving beyond entertainment into immersive cultural events shaped by identity, social participation, financial realities and digital behavior. Younger and multicultural audiences increasingly discover..."

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    Multicultural America: Sports Tourism and Fan Engagement 2026

    Spectator sports and sports tourism remain resilient in the face of economic headwinds. While high costs slow attendance, 45% of US adults have attended a sports event while..."

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    US Hispanic Consumers – Role of Faith: 2026

    Faith is not a niche motivator; an eye-opening majority (91%) of Hispanic consumers identify with either religion or spirituality, signifying a consumer base where beliefs shape everything from..."

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    US Black Consumers in 2026 – Trust Built on Real-world Proof

    Black Consumers in 2026 explores how Black consumers navigate trust, decision-making and identity amid social uncertainty, cultural change and uneven economic progress. Grounded in Mintel data and lived-context..."

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    US Hispanic Consumers in 2026

    In 2026, the shopping behavior of Hispanic consumers will reflect both strength and strain. Amidst government policy changes, shopping has become decisively hybrid: most Hispanic consumers remain active..."

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    US Black Consumers: Religion and Spirituality Consumer Report 2026

    Religion and spirituality remain central to Black consumer identity, but how faith is expressed continues to evolve. High levels of dedication persist across generations, even as formal affiliation..."

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    US Hispanic Consumers – Meaning of Home: 2026

    Hispanic consumers describe home as a collective space, not just a personal one. Their households are fuller, young and more family-centric than the general population, often including more..."

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    UK Fashion: Diversity and Inclusivity Report 2026

    Britain's fashion landscape is undergoing a demographic sea change: a rapidly ageing population and unprecedented ethnic diversity now define demand. By 2030, 35% of women will be 55+..."

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    UK Diversity, Equity and Inclusion Report 2025

    Despite a political backlash from some parts against DE&I, it remains a key consideration. 59% of UK consumers agree DE&I initiatives are increasingly necessary, yet 33% think brand..."

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    US Black Consumers: Alcoholic Beverages – Spotlight on Beer and Wine: 2025

    Black consumers' growing economic power contributes to how they engage with alcohol and the US alcohol landscape, driving brands to move beyond representation toward cultural authenticity. While beer..."

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    US Diversity, Equity, Inclusion and Belonging Consumer Report 2025

    Between sweeping anti-DEI executive orders and the viral influence of conservative social media activists, the US has seen a surge of anti-DEI backlash since 2024. However, this wave..."

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