£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
Multicultural Market Research
Discover how multicultural communities are shaping the consumer landscape with Mintel’s multicultural market research reports.
Mintel’s reports can help you:
Related to: 'Multicultural'
The US population is becoming increasingly diverse, with substantial growth in multiracial, Asian and Hispanic communities. Younger generations are more diverse and exhibit strong interest in cultural heritage and representation. These demographic and cultural shifts have had significant implications for brand loyalty. While loyalty continues to be driven by high-quality..."
The US is becoming increasingly diverse and there's growing awareness of different cultural and religious holidays and celebrations. Consumers believe brands must adapt to the evolving mainstream by inclusively acknowledging diverse observances in an informed and respectful manner. Understanding the relative importance and participation in different cultural holidays by various..."
Amid a diversifying population, multicultural consumers are shaping the future of ecommerce with strong preferences for value, personalization, and authentic representation. With over 60% shopping online more frequently than a year ago and half or more doing most of their shopping online, multicultural consumers are active and engaged shoppers who..."
Black and Hispanic adults are frequent gamers who strongly identify with the gamer label, making gaming a key lifestyle aspect. While character customization is crucial for Black gamers, Hispanic gamers thrive on community and social connections, playing diverse titles across many devices where social opportunities arise. Emphasizing community boosts engagement..."
Home ownership empowers multicultural consumers in home improvement. Housing market flux shapes their priorities and DIY prevails despite the allure of hired help.
Courtney Rominiyi, Multicultural Consumer Insights Analyst
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Traverse expectations of different cultures by nailing the fundamentals of foodservice. Robust menus, shareable experiences, and convenience matter the most.
Paige Leyden, Research Manager - Foodservice, US
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Digital content has taken the lead with multicultural consumers, offering greater representation and flexibility – and new ways to reach this valuable audience.
Fiona O'Donnell, Senior Director - Lifestyles, Culture & Identity, Multicultural, Travel & Leisure
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Loyalty is harder to come by among multicultural consumers. Brands must dig deeper to foster emotional connections toward value, authenticity and cultural heritage.
Brittany Steiger, Senior Analyst, US Retail and eCommerce Reports
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As attention to DEI initiatives declines, authentic diversity and inclusion need to be ingrained as industry-standards across the workforce, media and marketing.
Lisa Dubina, Senior Analyst - Culture & Identity
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Consumers are growing more sceptical and are seeking out brands that embody diversity from the inside and provide inclusive solutions for underrepresented groups.
Francesca Smith, Senior Research Analyst - Consumer Lifestyles
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“Black and Hispanic Americans are more likely than average to carry the sole responsibility of cleaning the home and shopping for cleaning products, with women and moms, in particular, shouldering outsized responsibility. While enjoyment isn’t absent, support would be welcomed, including support from brands in the form of product convenience..."
Germans expect authenticity in brands’ DEI commitment. Brands that embrace the power of personalisation and provide genuine support will be successful in resonating with consumers.
Dr. Jennifer Hendricks, Senior Analyst - Consumer Lifestyles, Germany
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