$ 4,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 2,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
Parents Market Research
Mintel’s Parents consumer research combines the latest consumer and market intelligence, industry insights and expert recommendations to provide detailed data and analysis, so you know exactly what your audience is interested in.
Mintel’s reports can help you:
Related to: 'Parents'
Parents are three times as likely to want help keeping their house clean as they are the want help supervising their children; they're twice as likely to want help with the laundry as they are with driving their children around. Parents lead hectic lives, but it's not always directly connected..."
Despite nutrition being the most sought-after product attribute, and essentially universal, with 84% agreeing to its importance, it is not the attribute consumers are most willing to pay more for. Ease and speed, both of prep and clean up, win there, making simplification of the family meal the greatest opportunity..."
This report looks at the following areas:How parents divide up household chores and childcareHow parenting concepts and behaviours differ between parents of different agesParents' concerns about different categories of children's productsPurchase of child-specific products for children of different agesOnline information channels for parenting and children's outfitsThe types of key opinion..."
Parents are broadening the financial guidance they give to their children, de-emphasizing savings in favor of a more comprehensive discussion of credit and debt.
Patrick Rahlfs, Senior Research Analyst
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Black moms are looking for relief. They want to help their families financially, spend time on self-care and create efficiencies for household responsibilities.
Courtney Rominiyi, Multicultural Consumer Insights Analyst
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Marketing to Hispanic moms goes beyond traditional parenting themes. They seek support in family management and self-care that require a nuanced approach.
Stefanie Kundakjian, Research Analyst
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Marketing to moms must expand beyond themes of child rearing. Moms want support across a wider range of needs, including life management and self-care.
Fiona O'Donnell, Senior Director - Lifestyles, Culture & Identity, Multicultural, Travel & Leisure
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“Amidst the impact of the COVID-19 pandemic for three consecutive years and the ‘Double Reduction’ policy, there has been a significant shift in the values of young parents in lower tier cities towards family companionship and leisure time. This has led to a change in their parenting mindset, as more..."
“Asian moms may seem to have it all: they are on average more affluent, more educated and more likely to be living with a spouse than other moms. At the same time, they are also the most likely to admit they feel overwhelmed with the responsibilities of being a parent...."
“The cost of living crisis is likely to increase the popularity of at-home meal occasions, offering opportunities for brands with strong family appeal. Affordable, nutrient-rich meal ideas can help reassure parents that their children are meeting their nutritional needs, whilst products that contribute to five-a-day and fibre intake will also..."
"Young parents in lower tier cities are increasingly embracing modernised ways of parenting, and expect to gain inspirations on parenting methods and activities through a variety of channels, to create an unregrettable childhood for their kids. However, compared with their counterparts in tier 1 and tier 2 cities, they still..."
"Hispanic moms are striving to balance their careers and their caregiving responsibilities, but oftentimes this means putting the needs of others before their own to the point of burnout. Brands are uniquely positioned to meet this segment’s specific needs that will allow mothers to replenish themselves both physically and mentally..."
