Parents and Family

Parents Market Research

Mintel’s Parents consumer research combines the latest consumer and market intelligence, industry insights and expert recommendations to provide detailed data and analysis, so you know exactly what your audience is interested in.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Some 62% of parents/grandparents of 0-15 year olds are happy to take nutritional advice for their child/grandchild from an AI. Use of this..."
    Nearly nine out of 10 parents in the UK have some form of savings for their children, covering around 7.3 million households. However, this leaves approximately one million..."
    This report looks at the following areas: Children's diet: overview and trends Unhealthy eating behaviours in children and parental concerns Parents' preferences for and attitudes towards purchasing food..."
    Brands must address parents' nutritional concerns through innovative, health-focused products while aligning with evolving dietary trends and values. Adam Millward, Research - Mintel Reports ..."
    75% of German parents of children aged 18 and under agree that being a parent is an important part of one's identity. Despite this,..."
    To resonate with parents, brands must move beyond mere performance claims to double down on natural ingredients, child safety, and creating fun and ease at home. Yasemin Holtemayer, Research..."
    Understanding the needs and challenges faced by mothers on a daily basis is essential for positively impacting these consumers and forming lasting connections with them. Laura Menegon, Analyst Food..."
    Hispanic women account for one in five mothers in the US. What's more – Hispanic moms are responsible for raising one in four children under 18 in the..."
    Return-to-office policies, declining inflation and evolving parenting expectations have dads and moms in a state of constant adaptation. This – on top of their children's changing needs –..."
    Black moms are a diverse and influential demographic that greatly impacts consumer markets and societal trends. Predominantly aged 25-45, and mostly parents of..."
    Moms in the US have multifaceted concerns and priorities as they navigate parenting post-COVID-19 and post-inflation. Social restrictions during the pandemic prompted a more holistic understanding of children's..."
    Finances are the primary source of stress in family life. The pressure of managing the household budget has intensified in recent years due to rising costs across nearly..."
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