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Parents and Family

Parents and Families Market Research

Mintel’s Parents consumer research combines the latest consumer and market intelligence, industry insights and expert recommendations to provide detailed data and analysis, so you know exactly what your audience is interested in.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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US Marketing to Hispanic Moms and Dads: 2026

Market Intelligence ReportsMarketing and AdvertisingUS
Hispanic families represent a growing source of future consumer demand. As Hispanic purchasing power increases, more category growth will be shaped by family decision-making systems in which parents..."

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Canada Marketing to Moms and Dads: 2026

Market Intelligence ReportsMarketing and AdvertisingCanada
Canadian parents entered 2026 feeling stable but not secure. High food prices, borrowing costs and tariff worries have pushed families into defensive budgeting and deal-seeking, changing how they..."

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Germany Lifestyles of Gen Alpha: A Parenting Perspective 2026

Market Intelligence ReportsAll IndustriesGermany
Gen Alpha's childhood is defined by unprecedented digital integration and evolving parenting norms. Always-on connectivity and the rise of AI mean Gen Alpha's digital habits will reshape how..."

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UK Family Lifestyles Consumer Report 2026

Market Intelligence ReportsAll IndustriesUK
82% of parents of under‑18s wish they were more active outdoors with their families, while two thirds think they and their children spend..."

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US Family Dining Trends Report 2025

Market Intelligence ReportsFoodserviceUS
73% of parents (of children under 18) are open to kids taking the lead when dining out, and "

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US Marketing to Hispanic Moms Consumer Report 2025

Market Intelligence ReportsMarketing and AdvertisingUS
By 2030, Hispanic consumers will make up 20.8% of the US population, growing 10 times faster than non-Hispanics. Hispanic Millennial moms currently drive purchasing, while Gen Z moms..."

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US Marketing to Moms Consumer Report 2025

Market Intelligence ReportsMarketing and AdvertisingUS
Like all consumers, today's moms are navigating rapid societal change. As family planners and gatekeepers of their children's purchases and online content, their influence as consumers is more..."

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US Marketing to Black Moms Consumer Report 2025

Market Intelligence ReportsMarketing and AdvertisingUS
Black moms are a powerful and complex consumer group who are actively working to shift the direction of Black culture, making them important for brands to understand. They..."

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Canada Marketing to Parents – Spotlight on Gen Alpha – Consumer Report 2025

Market Intelligence ReportsMarketing and AdvertisingCanada
Among parents of Gen Alphas (aged 0-14 in 2025), 35% are dolphins and 22% are pandas – while just 10% are tigers. While parenting approaches vary, today's moms..."

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US Multigenerational and Family Travel Consumer Report 2025

Market Intelligence ReportsTravelUS
Family vacations are a key component of US leisure travel. 79% of consumers either took a family trip last year or plan to take one next year. As..."

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Japan Marketing to Moms Consumer Report 2025

Market Intelligence ReportsMarketing and AdvertisingJapan
With household composition diversifying around the world, diversity considerations are essential in mum-focused marketing. As is the case in other markets, Japan too is seeing a rise in..."

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UK Saving and Investing for Children Consumer Report 2025

Market Intelligence ReportsSavings and InvestmentsUK
Nearly nine out of 10 parents in the UK have some form of savings for their children, covering around 7.3 million households. However, this leaves approximately one million..."

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