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Parents and Family

Parents and Families Market Research

Mintel’s Parents consumer research combines the latest consumer and market intelligence, industry insights and expert recommendations to provide detailed data and analysis, so you know exactly what your audience is interested in.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    UK Babies’ and Children’s Personal Care Products, Nappies and Wipes Market Report 2026

    Market Intelligence ReportsNappies and Baby ProductsUK
    The market concluded with flat growth in 2025, due to the ongoing cost-of-living crisis, and the fading impact of the post-pandemic baby boom, with the youngest newborns growing..."

    $ 2,995 (Excl.Tax)

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    UK Family Lifestyles Consumer Report 2026

    Market Intelligence ReportsAll IndustriesUK
    82% of parents of under‑18s wish they were more active outdoors with their families, while two thirds think they and their children spend..."

    $ 2,995 (Excl.Tax)

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    US Family Dining Trends Report 2025

    Market Intelligence ReportsFoodserviceUS
    73% of parents (of children under 18) are open to kids taking the lead when dining out, and "

    $ 4,995 (Excl.Tax)

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    US Marketing to Hispanic Moms Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingUS
    By 2030, Hispanic consumers will make up 20.8% of the US population, growing 10 times faster than non-Hispanics. Hispanic Millennial moms currently drive purchasing, while Gen Z moms..."

    $ 4,995 (Excl.Tax)

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    US Marketing to Moms Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingUS
    Like all consumers, today's moms are navigating rapid societal change. As family planners and gatekeepers of their children's purchases and online content, their influence as consumers is more..."

    $ 4,995 (Excl.Tax)

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    US Marketing to Black Moms Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingUS
    Black moms are a powerful and complex consumer group who are actively working to shift the direction of Black culture, making them important for brands to understand. They..."

    $ 4,995 (Excl.Tax)

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    Canada Marketing to Parents – Spotlight on Gen Alpha – Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingCanada
    Among parents of Gen Alphas (aged 0-14 in 2025), 35% are dolphins and 22% are pandas – while just 10% are tigers. While parenting approaches vary, today's moms..."

    $ 4,995 (Excl.Tax)

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    China Family Holidays Market Report 2025

    Market Intelligence ReportsHolidays and VacationsChina
    Family trips are transitioning from sightseeing to in-depth experiences. The needs of families with infants, toddlers and school-age children are gradually evolving from bonding time and personal development..."

    $ 4,995 (Excl.Tax)

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    US Multigenerational and Family Travel Consumer Report 2025

    Market Intelligence ReportsTravelUS
    Family vacations are a key component of US leisure travel. 79% of consumers either took a family trip last year or plan to take one next year. As..."

    $ 4,995 (Excl.Tax)

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    Japan Marketing to Moms Consumer Report 2025

    Market Intelligence ReportsMarketing and AdvertisingJapan
    With household composition diversifying around the world, diversity considerations are essential in mum-focused marketing. As is the case in other markets, Japan too is seeing a rise in..."

    $ 4,995 (Excl.Tax)

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    UK Saving and Investing for Children Consumer Report 2025

    Market Intelligence ReportsSavings and InvestmentsUK
    Nearly nine out of 10 parents in the UK have some form of savings for their children, covering around 7.3 million households. However, this leaves approximately one million..."

    $ 2,995 (Excl.Tax)

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    China Purchasing Food and Drink for Children Consumer Report 2025

    Market Intelligence ReportsFood and Drink RetailChina
    This report looks at the following areas: Children's diet: overview and trends Unhealthy eating behaviours in children and parental concerns Parents' preferences for and attitudes towards purchasing food..."

    $ 4,995 (Excl.Tax)

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