Japan Senior Beauty Trends Report 2025
Worldwide, the proportion of older adults is on the rise, and there's an ongoing shift away from concealing signs of ageing, with consumers choosing to embrace them instead.
Japan's..."
China Seniors’ Beauty and Personal Care Market Report 2025
Adopt tailored strategies for elaborate skincare and minimalist skincare users, upgrade beauty services and experiences, and create an integrated health and beauty approach.
Zoey Song, Senior Analyst, China Insights
Market..."
Patent Insights: Nutrition for Senior Consumers
Recent food and drink innovations for seniors use nutrient fortification to support aspects of ageing like mobility, gut health and cognition.
Neha Srivastava, Senior Patent Analyst - Food &..."
China Marketing to Over-55s Consumer Report 2025
This report looks at the following areas:
Key factors and trends in the consumer market aimed at older people
Older consumers' dietary preferences and acceptance of specially designed..."
China Senior Food and Drink Solutions Market Report 2025
This report looks at the following areas:
Key factors influencing the food and drink market for seniors
Purchase and trial of food and drink for seniors
Senior consumers'..."
China Seniors’ Wellbeing Consumer Report 2025
This report looks at the following areas:
Interpretation of macro market factors and industry highlights in the nutrition market for senior people
Analysis of supply and demand for..."
Thailand Silver Beauty Consumer Report 2025
This Report delves into the evolving perceptions and behaviours of Thai consumers regarding beauty and ageing. It segments them into four distinct groups: Defensive Agers, Proactive Agers, Embracing..."
China Seniors’ Wellbeing Consumer Report 2024
Under the trend of Thriving with Age, targeting the evolving interests of older people and their differentiated needs, and conducting precision marketing communications and product development that are..."
Germany Lifestyles of the Over-65s Consumer Report 2023
Our consumer study of senior Germany shows that health and spending time with family and friends are top of mind for over-65-year-olds. Brands that support a holistic approach..."
Thailand Senior Food and Drink Solutions Market Report 2023
Discover how the ageing population's changing priorities and evolving health needs present a lucrative market for innovative and tailored products.Pimwadee Aguilar, Associate Director Food & Drink -..."
China Seniors’ Wellbeing Market Report 2023
“Given the standards for healthy Chinese older adults emphasises the importance of helping seniors live healthily physically, psychologically and socially, these three aspects will become the future directions..."
China Senior Food and Drink Solutions Market Report 2023
“In the upcoming years, policies will have a big impact on the lives of China's elderly. After COVID, immunological support will continue to be a top priority for..."
