Later Life and Retirement

Seniors (55+) Market Research

Mintel’s Seniors consumer research combines the latest consumer and market intelligence, industry insights and expert recommendations to provide detailed data and analysis on senior lifestyles, so you know exactly what your audience is interested in.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    China Seniors’ Beauty and Personal Care Market Report 2025

    Adopt tailored strategies for elaborate skincare and minimalist skincare users, upgrade beauty services and experiences, and create an integrated health and beauty approach. Zoey Song, Senior Analyst, China Insights Market..."

    £ 3,695 (Excl.Tax)

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    Patent Insights: Nutrition for Senior Consumers

    Recent food and drink innovations for seniors use nutrient fortification to support aspects of ageing like mobility, gut health and cognition. Neha Srivastava, Senior Patent Analyst - Food &..."

    £ 2,195 (Excl.Tax)

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    China Senior Food and Drink Solutions Market Report 2025

    This report looks at the following areas: Key factors influencing the food and drink market for seniors Purchase and trial of food and drink for seniors Senior consumers'..."

    £ 3,695 (Excl.Tax)

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    China Seniors’ Wellbeing Consumer Report 2025

    This report looks at the following areas: Interpretation of macro market factors and industry highlights in the nutrition market for senior people Analysis of supply and demand for..."

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    Thailand Silver Beauty Consumer Report 2025

    This Report delves into the evolving perceptions and behaviours of Thai consumers regarding beauty and ageing. It segments them into four distinct groups: Defensive Agers, Proactive Agers, Embracing..."

    £ 2,195 (Excl.Tax)

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    China Seniors’ Wellbeing Consumer Report 2024

    Under the trend of Thriving with Age, targeting the evolving interests of older people and their differentiated needs, and conducting precision marketing communications and product development that are..."

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    Germany Lifestyles of the Over-65s Consumer Report 2023

    Our consumer study of senior Germany shows that health and spending time with family and friends are top of mind for over-65-year-olds. Brands that support a holistic approach..."

    £ 2,195 (Excl.Tax)

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    Thailand Senior Food and Drink Solutions Market Report 2023

    Discover how the ageing population's changing priorities and evolving health needs present a lucrative market for innovative and tailored products.Pimwadee Aguilar, Associate Director Food & Drink -..."

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    China Seniors’ Wellbeing Market Report 2023

    “Given the standards for healthy Chinese older adults emphasises the importance of helping seniors live healthily physically, psychologically and socially, these three aspects will become the future directions..."

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    China Senior Food and Drink Solutions Market Report 2023

    “In the upcoming years, policies will have a big impact on the lives of China's elderly. After COVID, immunological support will continue to be a top priority for..."

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    UK Lifestyles of the Over-65s Consumer Report 2022

    “Seniors in the UK are living longer and their relatively stronger financial positions mean they are an increasingly important consumer group for brands to understand and service. This..."

    £ 1,495 (Excl.Tax)

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    US Senior Lifestyles Consumer Report 2022

    “Understanding seniors’ priorities is key to connecting with this cohort of consumers. Results show that their top priorities include health, family, and independence. Knowing this, brands can confidently..."

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