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Later Life and Retirement

Seniors (55+) Market Research

Mintel’s Seniors consumer research combines the latest consumer and market intelligence, industry insights and expert recommendations to provide detailed data and analysis on senior lifestyles, so you know exactly what your audience is interested in.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Longevity and Healthy Ageing Consumer Report 2026

    Market Intelligence ReportHealth and WellnessUS
    The concept of longevity is undergoing a transformation, evolving from a niche biohacking interest into a mainstream consumer priority. Today, the focus is not merely on living longer,..."

    £ 3,695 (Excl.Tax)

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    Japan Senior Beauty Trends Report 2025

    Market Intelligence ReportBeauty and CosmeticsJapan
    Worldwide, the proportion of older adults is on the rise, and there's an ongoing shift away from concealing signs of ageing, with consumers choosing to embrace them instead. Japan's..."

    £ 3,695 (Excl.Tax)

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    China Seniors’ Beauty and Personal Care Market Report 2025

    Market Intelligence ReportBeauty and Personal CareChina
    Adopt tailored strategies for elaborate skincare and minimalist skincare users, upgrade beauty services and experiences, and create an integrated health and beauty approach. Zoey Song, Senior Analyst, China Insights Market..."

    £ 3,695 (Excl.Tax)

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    Patent Insights: Nutrition for Senior Consumers

    Patent InsightsSpecialised NutritionGlobal
    Recent food and drink innovations for seniors use nutrient fortification to support aspects of ageing like mobility, gut health and cognition. Neha Srivastava, Senior Patent Analyst - Food &..."

    £ 2,195 (Excl.Tax)

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    China Marketing to Over-55s Consumer Report 2025

    Market Intelligence ReportMarketing and AdvertisingChina
    This report looks at the following areas: Key factors and trends in the consumer market aimed at older people Older consumers' dietary preferences and acceptance of specially designed..."

    £ 3,695 (Excl.Tax)

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    China Senior Food and Drink Solutions Market Report 2025

    Market Intelligence ReportFoodDrinksChina
    This report looks at the following areas: Key factors influencing the food and drink market for seniors Purchase and trial of food and drink for seniors Senior consumers'..."

    £ 3,695 (Excl.Tax)

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    China Seniors’ Wellbeing Consumer Report 2025

    Market Intelligence ReportHealth and WellnessChina
    This report looks at the following areas: Interpretation of macro market factors and industry highlights in the nutrition market for senior people Analysis of supply and demand for..."

    £ 3,695 (Excl.Tax)

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    Thailand Silver Beauty Consumer Report 2025

    Market Intelligence ReportBeauty and Personal CareThailand
    This Report delves into the evolving perceptions and behaviours of Thai consumers regarding beauty and ageing. It segments them into four distinct groups: Defensive Agers, Proactive Agers, Embracing..."

    £ 2,195 (Excl.Tax)

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    Germany Lifestyles of the Over-65s Consumer Report 2023

    Market Intelligence ReportConsumer InsightsGermany
    Our consumer study of senior Germany shows that health and spending time with family and friends are top of mind for over-65-year-olds. Brands that support a holistic approach..."

    £ 2,195 (Excl.Tax)

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    Thailand Senior Food and Drink Solutions Market Report 2023

    Market Intelligence ReportDrinksFoodThailand
    Discover how the ageing population's changing priorities and evolving health needs present a lucrative market for innovative and tailored products.Pimwadee Aguilar, Associate Director Food & Drink -..."

    £ 2,195 (Excl.Tax)

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