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Later Life and Retirement

Seniors (55+) Market Research

Mintel’s Seniors consumer research combines the latest consumer and market intelligence, industry insights and expert recommendations to provide detailed data and analysis on senior lifestyles, so you know exactly what your audience is interested in.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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UK Lifestyles of Over-55s: 2026

Market Intelligence ReportsAll IndustriesUK
An analysis of UK consumers aged 55+ examining later-life lifestyles across health and independence, financial planning and care, multigenerational roles, digital confidence, and purchase preferences, helping brands shape..."

£ 2,195 excl. Tax

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China Attitudes towards Age-friendly Home Design: 2026

Market Intelligence ReportsHealth and WellnessChina
When it comes to age-friendly home design, it may appear to be no more than adding features such as handrails, anti-slip flooring and smart safety systems. However, these..."

£ 3,695 excl. Tax

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US Longevity and Healthy Ageing Consumer Report 2026

Market Intelligence ReportsHealth and WellnessUS
The concept of longevity is undergoing a transformation, evolving from a niche biohacking interest into a mainstream consumer priority. Today, the focus is not merely on living longer,..."

£ 3,695 excl. Tax

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Japan Senior Beauty Trends Report 2025

Market Intelligence ReportsBeauty and CosmeticsJapan
Worldwide, the proportion of older adults is on the rise, and there's an ongoing shift away from concealing signs of ageing, with consumers choosing to embrace them instead. Japan's..."

£ 3,695 excl. Tax

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China Seniors’ Beauty and Personal Care Market Report 2025

Market Intelligence ReportsBeauty and Personal CareChina
Adopt tailored strategies for elaborate skincare and minimalist skincare users, upgrade beauty services and experiences, and create an integrated health and beauty approach. Zoey Song, Senior Analyst, China Insights Market..."

£ 3,695 excl. Tax

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Patent Insights: Nutrition for Senior Consumers

Patent InsightsSpecialised NutritionGlobal
Recent food and drink innovations for seniors use nutrient fortification to support aspects of ageing like mobility, gut health and cognition. Neha Srivastava, Senior Patent Analyst - Food &..."

£ 2,195 excl. Tax

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China Marketing to Over-55s Consumer Report 2025

Market Intelligence ReportsMarketing and AdvertisingChina
This report looks at the following areas: Key factors and trends in the consumer market aimed at older people Older consumers' dietary preferences and acceptance of specially designed..."

£ 3,695 excl. Tax

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China Senior Food and Drink Solutions Market Report 2025

Market Intelligence ReportsDrinksChina
This report looks at the following areas: Key factors influencing the food and drink market for seniors Purchase and trial of food and drink for seniors Senior consumers'..."

£ 3,695 excl. Tax

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China Seniors’ Wellbeing Consumer Report 2025

Market Intelligence ReportsHealth and WellnessChina
This report looks at the following areas: Interpretation of macro market factors and industry highlights in the nutrition market for senior people Analysis of supply and demand for..."

£ 3,695 excl. Tax

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Thailand Silver Beauty Consumer Report 2025

Market Intelligence ReportsBeauty and Personal CareThailand
This Report delves into the evolving perceptions and behaviours of Thai consumers regarding beauty and ageing. It segments them into four distinct groups: Defensive Agers, Proactive Agers, Embracing..."

£ 2,195 excl. Tax

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