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Under the trend of Thriving with Age, targeting the evolving interests of older people and their differentiated needs, and conducting precision marketing communications and product development that are age-friendly are the keys to further penetrating the existing market and expanding the capacity of the incremental market.
Qianqian Ji, Senior Analyst,..."
£ 2,195 (Excl.Tax)
Our consumer study of senior Germany shows that health and spending time with family and friends are top of mind for over-65-year-olds. Brands that support a holistic approach to well-ageing, such as promoting an active lifestyle, will resonate with this consumer group.
Dr. Jennifer Hendricks, Senior Analyst - Consumer Lifestyles,..."
£ 2,195 (Excl.Tax)
Discover how the ageing population's changing priorities and evolving health needs present a lucrative market for innovative and tailored products.Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer
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£ 3,695 (Excl.Tax)
“Given the standards for healthy Chinese older adults emphasises the importance of helping seniors live healthily physically, psychologically and socially, these three aspects will become the future directions for companies and brands that wish to tap into the seniors’ wellbeing sector. Companies and brands should also ‘listen to’ seniors’ health..."
£ 3,695 (Excl.Tax)
“In the upcoming years, policies will have a big impact on the lives of China's elderly. After COVID, immunological support will continue to be a top priority for seniors. Helping senior people learn how to adjust physically and mentally to work up to the age of 65 will inevitably be..."
£ 2,195 (Excl.Tax)
“Seniors in the UK are living longer and their relatively stronger financial positions mean they are an increasingly important consumer group for brands to understand and service. This is particularly important amid the cost-of-living crisis, with older consumers with stable finances best placed to absorb price rises. Around half of..."
£ 3,695 (Excl.Tax)
“Understanding seniors’ priorities is key to connecting with this cohort of consumers. Results show that their top priorities include health, family, and independence. Knowing this, brands can confidently provide products and services that address these desires. For many brands, digital solutions may come to mind. While there is a stereotype..."
£ 3,695 (Excl.Tax)
“The market shows great potential for brands in fitness, online community and travelling. Innovative business models need to keep up with the emerging seniors seeking high-quality leisure life where both treats and self-esteem needs can be fulfilled. At the same time, the market is being tested by the unpredictable closures..."
£ 3,695 (Excl.Tax)
“Health is in the lime light but indulgence still matters to seniors. In short term, nutrition label and health claims are still key consideration. In the long run, seniors are looking forward to specialized indulgent food and drinks which balance nutrition and taste well. Claims associated with dysfunction and ease..."
£ 3,695 (Excl.Tax)
“Companies don’t need to reinvent the wheel when catering to seniors. As a consumer group, they are much more engaged and much more tech savvy than they get credit for. This lifestage informs their sense of ‘value’. Like younger consumers, seniors are keen on experiential elements, not because they are..."
