Singles Market Research

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    US Singles and Socializing Consumer Report 2025

    While the marriage rate decline has slowed, singlehood is becoming mainstream. An estimated 42% of US adults are unpartnered, and most single adults are not currently seeking a..."

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    UK Single Lifestyles Consumer Report 2025

    76% of singles have not actively tried to find a romantic partner in the past year. There is a growing acceptance of being..."

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    Germany Single Lifestyles Consumer Report 2024

    Singles in Germany are a growing demographic that brands cannot afford to dismiss. Providing customised products and services like dating apps that foster real-life connections or packaging that..."

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    Lifestyles of Single Americans Consumer Report 2023

    Dating and relationships are transforming, accelerated by tech and the pandemic. Understanding these shifts is pivotal for brands to connect with today's singles. Scott Stewart, Associate Director, Lifestyles..."

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