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Values and Beliefs Market Research

Brands can utilise Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with consumers’ values and beliefs.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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Related to: 'Values and Beliefs'

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    US Religion and Spirituality Consumer Report 2026

    Market Intelligence ReportsConsumer InsightsUS
    Even as church attendance has declined for decades, faith remains deeply embedded in American identity. More than three quarters of Americans still claim a religious identity, revealing a..."

    £ 3,695 (Excl.Tax)

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    US Black Consumers – Meaning of Home: 2026

    Market Intelligence ReportsConsumer InsightsUS
    For Black consumers, home is a dynamic blend of family structure, emotional comfort and lifestyle needs. Many households juggle caregiving and limited space. Residents of multigenerational homes report..."

    £ 3,695 (Excl.Tax)

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    US Hispanic Consumers – Meaning of Home: 2026

    Market Intelligence ReportsConsumer InsightsUS
    Hispanic consumers describe home as a collective space, not just a personal one. Their households are fuller, young and more family-centric than the general population, often including more..."

    £ 3,695 (Excl.Tax)

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    US American Identity and Patriotism Consumer Report 2026

    Market Intelligence ReportsConsumer InsightsUS
    The upcoming 250th anniversary of the Declaration of Independence arrives at a moment marked by political volatility and an evolving sense of American identity. However, American pride remains..."

    £ 3,695 (Excl.Tax)

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    US Meaning of Home Consumer Report 2026

    Market Intelligence ReportsConsumer InsightsUS
    The home, where the average US consumer spends 16-17 hours a day and 30%..."

    £ 3,695 (Excl.Tax)

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    UK Fashion: Diversity and Inclusivity Report 2026

    Market Intelligence ReportsClothing and FashionUK
    Britain's fashion landscape is undergoing a demographic sea change: a rapidly ageing population and unprecedented ethnic diversity now define demand. By 2030, 35% of women will be 55+..."

    £ 2,195 (Excl.Tax)

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    UK Diversity, Equity and Inclusion Report 2025

    Market Intelligence ReportsAll IndustriesUK
    Despite a political backlash from some parts against DE&I, it remains a key consideration. 59% of UK consumers agree DE&I initiatives are increasingly necessary, yet 33% think brand..."

    £ 2,195 (Excl.Tax)

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    US Diversity, Equity, Inclusion and Belonging Consumer Report 2025

    Market Intelligence ReportsAll IndustriesUS
    Between sweeping anti-DEI executive orders and the viral influence of conservative social media activists, the US has seen a surge of anti-DEI backlash since 2024. However, this wave..."

    £ 3,695 (Excl.Tax)

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    Japan Ethical AI Trends Report 2025

    Market Intelligence ReportsArtificial Intelligence (AI)Japan
    As AI continues to crop up in every corner of society, a range of issues are emerging, from personal data protection to AI malfunctions and misuse. Against this..."

    £ 3,695 (Excl.Tax)

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    Japan Ethical Food Trends Report 2025

    Market Intelligence ReportsFoodJapan
    The global ethical food market is expected to grow against a backdrop of increasing consumer awareness and the expansion of ESG investments (investments considering environmental, social and governance..."

    £ 3,695 (Excl.Tax)

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    American Values Consumer Report 2025

    Market Intelligence ReportsConsumer InsightsUS
    This Report delves into the complexity of American consumers' values in 2025, highlighting the influence of political division, economic uncertainty, and shifting definitions of the American Dream. Generational..."

    £ 3,695 (Excl.Tax)

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    Germany Diversity, Equity and Inclusion Consumer Report 2025

    Market Intelligence ReportsAll IndustriesGermany
    Our Diversity in Germany market research shows that Germany is becoming more diverse. Brands can celebrate diversity in all its forms through efforts such as culturally diverse food..."

    £ 2,195 (Excl.Tax)

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