UK Diversity, Equity and Inclusion Report 2025
Despite a political backlash from some parts against DE&I, it remains a key consideration. 59% of UK consumers agree DE&I initiatives are increasingly necessary, yet 33% think brand..."
US Diversity, Equity, Inclusion and Belonging Consumer Report 2025
Between sweeping anti-DEI executive orders and the viral influence of conservative social media activists, the US has seen a surge of anti-DEI backlash since 2024. However, this wave..."
Japan Ethical AI Trends Report 2025
As AI continues to crop up in every corner of society, a range of issues are emerging, from personal data protection to AI malfunctions and misuse. Against this..."
Japan Ethical Food Trends Report 2025
The global ethical food market is expected to grow against a backdrop of increasing consumer awareness and the expansion of ESG investments (investments considering environmental, social and governance..."
American Values Consumer Report 2025
This Report delves into the complexity of American consumers' values in 2025, highlighting the influence of political division, economic uncertainty, and shifting definitions of the American Dream. Generational..."
Canada Ethics in Food and Drink Report 2025
Ethics plays a notable role in the food and beverage industry. While it may not be the top priority for consumers, it remains as important to Canadians today..."
US Conservative and Liberal Values Consumer Report 2025
The outlook on President Trump’s second administration reflects the country's continued, deep political divide; however, there are widespread concerns about the future of American democracy on both sides..."
US Diversity, Equity and Inclusion Report 2024
Despite recent political backlash and commentary, most consumers support diversity, equity and inclusion efforts across the workplace, entertainment media or brand marketing. Young and multicultural adults who identify..."
UK British Values Consumer Report 2024
Despite inflation falling, financial worries continue to weigh heavily on Brits. Financial situation significantly influences life satisfaction and outlook on living in Britain. For brands wanting to connect..."
UK Charitable Giving Consumer Report 2024
Charities are navigating a challenging landscape. Potential donors' finances are still feeling the squeeze, charities face higher operational costs and, for many, higher demand for services from vulnerable..."
US Conscious Consumer: 2024
More than half of the population are Conscious Consumers, who proactively pay attention to brands' mission or social purpose, and strive to prioritize buying brands whose moral values..."
American Values Consumer Report 2024
Although the run-up to the 2024 presidential election has been filled with many unprecedented twists, turns and history-making incidents, Mintel's consumer data indicates that a nuanced shift is..."
