$ 4,995 (Excl.Tax)
$ 2,995 (Excl.Tax)
$ 2,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 2,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 2,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
Values and Beliefs Market Research
Brands can utilise Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with consumers’ values and beliefs.
Mintel’s reports can help you:
Related to: 'Values and Beliefs'
Despite recent political backlash and commentary, most consumers support diversity, equity and inclusion efforts across the workplace, entertainment media or brand marketing. Young and multicultural adults who identify..."
Despite inflation falling, financial worries continue to weigh heavily on Brits. Financial situation significantly influences life satisfaction and outlook on living in Britain. For brands wanting to connect..."
Charities are navigating a challenging landscape. Potential donors' finances are still feeling the squeeze, charities face higher operational costs and, for many, higher demand for services from vulnerable..."
More than half of the population are Conscious Consumers, who proactively pay attention to brands' mission or social purpose, and strive to prioritize buying brands whose moral values..."
Although the run-up to the 2024 presidential election has been filled with many unprecedented twists, turns and history-making incidents, Mintel's consumer data indicates that a nuanced shift is..."
Multifaceted self-expression continues to be a primary aspect of identity for consumers, directly impacting their mental wellbeing and undeniably involving brands.
Lisa Dubina, Senior Culture and Identity Analyst
..."
Use regional nuances to craft hyper-local narratives. Employ traditional ingredients to lift quality perceptions and emphasise ethical initiatives while localising.
Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India
..."
Brands are already a link to preserving customs and traditions. Celebrations are important buying occasions; particular holidays dictate spending preferences.
Stefanie Kundakjian, Research Analyst
..."
Charities are navigating a challenging giving environment, but can focus on embracing flexible donating and volunteering, building trust and engaging young donors.
Francesca Smith, Senior Research Analyst -..."
Americans are concerned about the country's continued political divide and are grappling with stress over the upcoming 2024 Presidential election.
Lisa Dubina, Senior Culture and Identity Analyst
..."
Feelings of uncertainty are driving consumer demand for emotional values through consumption and higher requirements for brands to assume social responsibility.
Blair Zhang, Senior Research Analyst, Consumer Trends,..."
As attention to DEI initiatives declines, authentic diversity and inclusion need to be ingrained as industry-standards across the workforce, media and marketing.
Lisa Dubina, Senior Analyst - Culture..."
