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Values and Beliefs Market Research

Brands can utilise Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with consumers’ values and beliefs.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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UK Community Lifestyles: 2026

Market Intelligence ReportsAll IndustriesUK
54% of UK consumers say they are more likely to choose a brand that supports local causes decisions. However, consumers can struggle to make their own impact, with..."

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US Inclusion, Representation and Belonging: 2026

Market Intelligence ReportsAll IndustriesUS
The US consumer landscape is becoming more diverse and intersectional, driven by the rise of Gen Z and Gen Alpha, growing LGBTQ+ visibility and the increasing prevalence of..."

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Multicultural America: Brand Trust and Transparency: 2026

Market Intelligence ReportsAll IndustriesUS
Consumers today are operating in a complex information environment in which developments such as economic uncertainty, widespread access to digital content and rapid adoption of AI compound each..."

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US Hispanic Consumers – Role of Faith: 2026

Market Intelligence ReportsAll IndustriesUS
Faith is not a niche motivator; an eye-opening majority (91%) of Hispanic consumers identify with either religion or spirituality, signifying a consumer base where beliefs shape everything from..."

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US Religion and Spirituality Consumer Report 2026

Market Intelligence ReportsAll IndustriesUS
Even as church attendance has declined for decades, faith remains deeply embedded in American identity. More than three quarters of Americans still claim a religious identity, revealing a..."

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US Black Consumers – Meaning of Home: 2026

Market Intelligence ReportsAll IndustriesUS
For Black consumers, home is a dynamic blend of family structure, emotional comfort and lifestyle needs. Many households juggle caregiving and limited space. Residents of multigenerational homes report..."

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US Hispanic Consumers – Meaning of Home: 2026

Market Intelligence ReportsAll IndustriesUS
Hispanic consumers describe home as a collective space, not just a personal one. Their households are fuller, young and more family-centric than the general population, often including more..."

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US American Identity and Patriotism Consumer Report 2026

Market Intelligence ReportsAll IndustriesUS
The upcoming 250th anniversary of the Declaration of Independence arrives at a moment marked by political volatility and an evolving sense of American identity. However, American pride remains..."

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US Meaning of Home Consumer Report 2026

Market Intelligence ReportsAll IndustriesUS
The home, where the average US consumer spends 16-17 hours a day and 30%..."

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UK Fashion: Diversity and Inclusivity Report 2026

Market Intelligence ReportsClothing and FashionUK
Britain's fashion landscape is undergoing a demographic sea change: a rapidly ageing population and unprecedented ethnic diversity now define demand. By 2030, 35% of women will be 55+..."

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UK Diversity, Equity and Inclusion Report 2025

Market Intelligence ReportsAll IndustriesUK
Despite a political backlash from some parts against DE&I, it remains a key consideration. 59% of UK consumers agree DE&I initiatives are increasingly necessary, yet 33% think brand..."

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US Diversity, Equity, Inclusion and Belonging Consumer Report 2025

Market Intelligence ReportsAll IndustriesUS
Between sweeping anti-DEI executive orders and the viral influence of conservative social media activists, the US has seen a surge of anti-DEI backlash since 2024. However, this wave..."

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