£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 1,495 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,265 (Excl.Tax)
Values and Beliefs Market Research
Brands can utilise Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with consumers’ values and beliefs.
Mintel’s reports can help you:
Related to: 'Values and Beliefs'
Although the run-up to the 2024 presidential election has been filled with many unprecedented twists, turns and history-making incidents, Mintel's consumer data indicates that a nuanced shift is taking place across the US political landscape. Political tension, social divisions and economic concerns continue to persist; yet 43% of consumers now..."
Multifaceted self-expression continues to be a primary aspect of identity for consumers, directly impacting their mental wellbeing and undeniably involving brands.
Lisa Dubina, Senior Culture and Identity Analyst
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Use regional nuances to craft hyper-local narratives. Employ traditional ingredients to lift quality perceptions and emphasise ethical initiatives while localising.
Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India
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The cost of living crisis sees consumers forced to prioritise price – a threat to ethically and sustainably sourced food and drink products.Brian O'Connor, Category Director - Irish Reports
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Brands are already a link to preserving customs and traditions. Celebrations are important buying occasions; particular holidays dictate spending preferences.
Stefanie Kundakjian, Research Analyst
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Sustainability messaging needs to be simple, obvious and easily attainable to break through to today's busy consumers.
Scott Stewart, Associate Director, Lifestyles & Retail
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Charities are navigating a challenging giving environment, but can focus on embracing flexible donating and volunteering, building trust and engaging young donors.
Francesca Smith, Senior Research Analyst - Consumer Lifestyles
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Americans are concerned about the country's continued political divide and are grappling with stress over the upcoming 2024 Presidential election.
Lisa Dubina, Senior Culture and Identity Analyst
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Feelings of uncertainty are driving consumer demand for emotional values through consumption and higher requirements for brands to assume social responsibility.Blair Zhang, Senior Research Analyst, Consumer Trends, Fashion and Luxury, China
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As attention to DEI initiatives declines, authentic diversity and inclusion need to be ingrained as industry-standards across the workforce, media and marketing.
Lisa Dubina, Senior Analyst - Culture & Identity
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Consumers are growing more sceptical and are seeking out brands that embody diversity from the inside and provide inclusive solutions for underrepresented groups.
Francesca Smith, Senior Research Analyst - Consumer Lifestyles
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“Brazilian consumers worry about global warming and its consequence and expect companies to take concrete actions to tackle it. However, they show little knowledge of terms related to the topic and reluctance to spend more on sustainable products and services.”
– Laura Menegon, Research Analyst
This Report discusses the following..."
