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Women Market Research

Brands can utilise Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with female consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Women'

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    UK Womenswear Market Report 2026

    Market Intelligence ReportClothing and Footwear RetailUK
    The womenswear market is experiencing weaker growth as ongoing cost pressures and global macroeconomic uncertainty are driving value-conscious behaviours. Women have been significantly worse hit by the cost of..."

    € 2600 (Excl.Tax)

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    Canada Women’s Wellness Consumer Report 2026

    Market Intelligence ReportHealth and WellnessCanada
    Canada's wellness market is undergoing a shift as brands and policymakers pivot to address female needs. Notably, 85% of women now agree that..."

    € 4400 (Excl.Tax)

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    US Women’s Wellness Consumer Report 2026

    Market Intelligence ReportHealth and WellnessUS
    The women's wellness market is undergoing transformation as inclusivity, information and support become central to consumers' expectations. Women and trans men experiencing menopause report "

    € 4400 (Excl.Tax)

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    China Women’s Facial Skincare Market Report 2025

    Market Intelligence ReportFacial CareChina
    As the market reaches saturation, the growth of women's facial skincare will increasingly rely on insights into real consumer needs. Occasion-based skincare, defining longevity through skin health and..."

    € 4400 (Excl.Tax)

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    China Women’s Nutrition and Wellbeing Market Report 2025

    Market Intelligence ReportHealth and WellnessChina
    In a thriving yet homogenised women's health market, brands need to explore specific unmet demands in key segments and develop differentiated products that align with natural rhythms and..."

    € 4400 (Excl.Tax)

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    US Women’s Sports Consumer Report 2025

    Market Intelligence ReportSportsUS
    Women’s sports are experiencing a breakthrough moment. In 2025, 67% of Americans report following at least one women’s sport, up from 55% in 2022. This surge in interest..."

    € 4400 (Excl.Tax)

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    UK Womenswear Market Report 2025

    Market Intelligence ReportClothing and FashionUK

    € 2600 (Excl.Tax)

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    UK Women’s Health and Hygiene Products Market Report 2025

    Market Intelligence ReportIntimate HygieneUK
    In the UK, 44% of women who experience period pain say where they are in their menstrual cycle impacts the severity of any health issues they have,..."

    € 2600 (Excl.Tax)

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    US Women’s Wellness Consumer Report 2025

    Market Intelligence ReportHealth and WellnessUS
    More women are focusing on staying ahead of their health by looking for products and services that fit easily into their routines. They want options that feel personal,..."

    € 4400 (Excl.Tax)

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    Patent Insights: Alleviate Menopause Symptoms

    Patent InsightsHealth and WellnessGlobal
    Recent menopause-focused innovations focus on improving bone health, reducing stress, and enhancing the vitality of skin and hair. Neha Srivastava, Senior Patent Analyst - Food & Drink and Beauty..."

    € 2600 (Excl.Tax)

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    China Marketing to Modern Women Consumer Report 2024

    Market Intelligence ReportMarketing and AdvertisingChina
    This report looks at the following areas: The report conducts research on topics such as the ideal image of women as perceived by female consumers, ways of expressing individuality..."

    € 4400 (Excl.Tax)

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    Germany Women’s Health Market Report 2024

    Market Intelligence ReportHealth and WellnessGermany
    Our Germany women’s health market analysis shows that tackling women's health in Germany is intrinsically tied to addressing gender equity, due to subpar care standards, gender data gaps,..."

    € 2600 (Excl.Tax)

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