0

Women Market Research

Brands can utilise Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with female consumers’ unique preferences.

Mintel’s reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Industry

Popular Markets

All Markets

Demographics

Report Type

Year

Subscribe to Mintel Spotlight

Spotlight gives you free access to invaluable market research insights, informative articles, podcasts, and personalised content for your industry.

Subscribe

China Women’s Facial Skincare Market Report 2026

Market Intelligence ReportsFacial CareChina
The women's facial skincare market is entering a phase focused on extracting greater value from existing demand. Intensifying homogenisation and competition, increasingly selective consumers and a higher trust..."

£ 3,695 excl. Tax

Find out more

Germany Women’s Health Market Report 2026

Market Intelligence ReportsHealth and WellnessGermany
Women are already highly engaged health managers, reflected in their higher usage of key OTC health and wellbeing categories than men. High everyday demands are leaving many struggling..."

£ 2,195 excl. Tax

Find out more

UK Women’s Sport Consumer Report 2026

Market Intelligence ReportsSportsUK
Women's sport has successfully built a positive social reputation around being inspirational and family-friendly but perception challenges remain around its entertainment value. Consumers are twice as likely to..."

£ 2,195 excl. Tax

Find out more

US Women’s Sports Consumer Report 2026

Market Intelligence ReportsSportsUS
Women's sports are entering a defining growth phase, fueled by a new model of fandom that is broad, fast-forming and driven by younger, multicultural audiences. Unlike men's sports,..."

£ 3,695 excl. Tax

Find out more

UK Womenswear Market Report 2026

Market Intelligence ReportsClothing and Footwear RetailUK
The womenswear market is experiencing weaker growth as ongoing cost pressures and global macroeconomic uncertainty are driving value-conscious behaviours. Women have been significantly worse hit by the cost of..."

£ 2,195 excl. Tax

Find out more

Canada Women’s Wellness Consumer Report 2026

Market Intelligence ReportsHealth and WellnessCanada
Canada's wellness market is undergoing a shift as brands and policymakers pivot to address female needs. Notably, 85% of women now agree that..."

£ 3,695 excl. Tax

Find out more

US Women’s Wellness Consumer Report 2026

Market Intelligence ReportsHealth and WellnessUS
The women's wellness market is undergoing transformation as inclusivity, information and support become central to consumers' expectations. Women and trans men experiencing menopause report "

£ 3,695 excl. Tax

Find out more

China Women’s Nutrition and Wellbeing Market Report 2025

Market Intelligence ReportsHealth and WellnessChina
In a thriving yet homogenised women's health market, brands need to explore specific unmet demands in key segments and develop differentiated products that align with natural rhythms and..."

£ 3,695 excl. Tax

Find out more

US Women’s Sports Consumer Report 2025

Market Intelligence ReportsSportsUS
Women’s sports are experiencing a breakthrough moment. In 2025, 67% of Americans report following at least one women’s sport, up from 55% in 2022. This surge in interest..."

£ 3,695 excl. Tax

Find out more

UK Womenswear Market Report 2025

Market Intelligence ReportsClothing and FashionUK
The UK womenswear market experienced slow growth in 2024, with a slight increase in consumer spending, largely due to the cost-of-living crisis. Younger..."

£ 2,195 excl. Tax

Find out more

UK Women’s Health and Hygiene Products Market Report 2025

Market Intelligence ReportsIntimate HygieneUK
In the UK, 44% of women who experience period pain say where they are in their menstrual cycle impacts the severity of any health issues they have,..."

£ 2,195 excl. Tax

Find out more

US Women’s Wellness Consumer Report 2025

Market Intelligence ReportsHealth and WellnessUS
More women are focusing on staying ahead of their health by looking for products and services that fit easily into their routines. They want options that feel personal,..."

£ 3,695 excl. Tax

Find out more
Loading...