£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 3,695 (Excl.Tax)
£ 2,195 (Excl.Tax)
Women Market Research
Brands can utilise Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with female consumers’ unique preferences.
Mintel’s reports can help you:
Related to: 'Women'
Our Germany women’s health market analysis shows that tackling women's health in Germany is intrinsically tied to addressing gender equity, due to subpar care standards, gender data gaps, and financial disparities. Brands can advocate for women, for instance, by striving for gender equity in medical research.
Hannah Sandow, Principal Analyst -..."
Women’s sport can disrupt the wider market by breaking with traditional (male-dominated) structures to create bold new formats, experiences and media products.
David Walmsley, Research Analyst
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Education is a crucial element to help reduce shame and help empower women to seek relief instead of opting to deal with struggles on their own.
Lindsay Cameron, Analyst - Health & Wellness
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In the context of changes, women are increasingly pursuing real life purposes. Their desire for self-exploration reflects on every aspect of lifestyle attitudes, ranging from sense of aesthetics, interpersonal relationships, to work/life balance considerations.
Gloria Gan, Senior Research Analyst, Lifestyle, China
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Proactive skincare prevails, while the economic climate curbs experimentation. Routines boost confidence and relieve stress, which bodes well for future recovery.
Susanne Krenz, Principal Research Analyst - Beauty and Personal Care
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While the impact of inflation remains noticeable, women's interest in serums, oils and scalp care is driving innovation in the haircare market.
Franziska Kartheus, Associate Analyst
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“The cost of living crisis will disproportionately impact the physical and mental health of women from poorer backgrounds, while also pushing health products and services further down consumers’ priority lists. There is opportunity, though, for brands to stand out by shining a light on women’s health issues that have been..."
“The concept of what makes a good woman is evolving, and modern women have a strong desire to achieve self-development through continuous learning. They are driven by the new principle, of striving to be more independent both in finance and in their personal life, and savvier in terms of making..."
Help women gain emotional control through daily essentials and technology to cope with negative feelings, while increasing public discussion about emotional wellness.
Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India
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“Women’s sports are an important and growing segment of today’s sports industry. Women’s sports fans are among the most passionate, yet are an underestimated and overlooked element of modern sports fans. Emerging from the 50th Anniversary of Title IX, women’s sports are set to achieve the next level of success..."
"While they may not be as eager to claim the gamer label, women gamers are a major demographic that has been historically neglected by the gaming community. That’s been changing in recent years, and women gamers are ready to tell the haters to either get on board or get out..."
Masks continue to excel while classic face wash falls out of favour and solid formats need a rethink. Holistic skin health is a trend with staying power.
Susanne Krenz, Research Analyst - Beauty and Personal Care
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