$ 4,995 (Excl.Tax)
$ 2,995 (Excl.Tax)
$ 2,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 2,995 (Excl.Tax)
$ 2,995 (Excl.Tax)
$ 2,000 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 4,995 (Excl.Tax)
$ 2,995 (Excl.Tax)
$ 2,995 (Excl.Tax)
$ 2,000 (Excl.Tax)
Women Market Research
Brands can utilise Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with female consumers’ unique preferences.
Mintel’s reports can help you:
Related to: 'Women'
Women’s sports are experiencing a breakthrough moment. In 2025, 67% of Americans report following at least one women’s sport, up from 55% in 2022. This surge in interest..."
Women aged 35 and over are now more likely to buy new clothes than their younger counterparts aged 16-34. As young women increasingly shift their purchasing habits towards..."
In the UK, 44% of women who experience period pain say where they are in their menstrual cycle impacts the severity of any health issues they have,..."
More women are focusing on staying ahead of their health by looking for products and services that fit easily into their routines. They want options that feel personal,..."
Recent menopause-focused innovations focus on improving bone health, reducing stress, and enhancing the vitality of skin and hair.
Neha Srivastava, Senior Patent Analyst - Food & Drink and Beauty..."
Our Germany women’s health market analysis shows that tackling women's health in Germany is intrinsically tied to addressing gender equity, due to subpar care standards, gender data gaps,..."
Women’s sport can disrupt the wider market by breaking with traditional (male-dominated) structures to create bold new formats, experiences and media products.
David Walmsley, Research Analyst
..."
Education is a crucial element to help reduce shame and help empower women to seek relief instead of opting to deal with struggles on their own.
Lindsay Cameron,..."
In the context of changes, women are increasingly pursuing real life purposes. Their desire for self-exploration reflects on every aspect of lifestyle attitudes, ranging from sense of aesthetics,..."
Proactive skincare prevails, while the economic climate curbs experimentation. Routines boost confidence and relieve stress, which bodes well for future recovery.
Susanne Krenz, Principal Research Analyst - Beauty..."
While the impact of inflation remains noticeable, women's interest in serums, oils and scalp care is driving innovation in the haircare market.
Franziska Kartheus, Associate Analyst
..."
“The cost of living crisis will disproportionately impact the physical and mental health of women from poorer backgrounds, while also pushing health products and services further down consumers’..."
