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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Travel and Tourism - Denmark market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • How does the tourism sector contribute to Denmark’s economy?
  • How does Denmark collect data on arrivals and where do most international tourists come from?
  • What is the most popular tourism business segment in Denmark?
  • How is the accommodation sector performing in Denmark and Copenhagen?
  • Why is Copenhagen listed as Lonely Planet’s #1 City to Visit for 2019?

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Often referred to as the ‘Happiest Country in the World’, Denmark has been quietly acquiring a reputation as a must-visit destination over the past few years. Internationally acclaimed as predominantly car free and bike friendly, Copenhagen’s status as capital of ‘hygge’ (loosely translated as ‘cosiness’) has contributed to the city being named as Lonely Planet’s #1 City to Visit in 2019, as well as being due to its culinary delights, numerous places to relax and wealth of cultural sites. Beyond the city, Denmark’s coastal and rural delights have been attracting more international and domestic visitors every year Jessica Kelly
Senior Tourism Analyst


What's included

What's included

Table of contents

Table of contents

  1. Denmark: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                  • Figure 1: Denmark GDP growth %, 2015 to 2020*
                  • Figure 2: International tourism receipts, 2013-17
                  • Figure 3: Tourism turnover – breakdown of spend, 2016*
                  • Figure 4: Tourism turnover by tourism business segment & tourist type, 2016*
                  • Figure 5: Full-time employment in tourism in Denmark, 2016*
              • Arrivals

                • International
                  • Figure 6: International tourist arrivals in all types of accommodation establishments by region, 2013-17
                  • Figure 7: International overnights in all types of accommodation establishments, 2014-18
                  • Figure 8: Overnights by inbound tourists in all types of accommodation establishments, 2014-18
                • Domestic
                  • Figure 9: Overnights by domestic tourists in all types of accommodation establishments, 2014-18
              • Market Characteristics

                • International
                  • Purpose of visit
                    • Figure 10: Overnights in hotels & holiday resorts by purpose of visit, international & domestic, 2015-18
                    • Figure 11: Performance of tourism business segment, 2017
                  • Seasonality
                    • Figure 12: International overnights by month, 2017-18
                    • Figure 13: Share of international overnights by season, 2013-17
                  • Length of stay
                    • Domestic
                      • Purpose of visit
                        • Seasonality
                          • Figure 14: Domestic overnights by month, 2017-18
                        • Length of stay
                        • Transport

                            • Air
                              • Figure 15: Passenger movements at Copenhagen Airport, 2016-18
                              • Figure 16: Top 10 destinations served by Copenhagen Airport, by passenger numbers, 2017-18
                            • Road
                              • Rail
                                • Sea
                                • Accommodation

                                    • Figure 17: Hotel & holiday-resort accommodation in Denmark, 2014-17
                                    • Figure 18: Hotel room & bed space occupancy rates, 2018
                                  • The hotel sector in Copenhagen
                                      • Figure 19: New hotel openings in Copenhagen, 2019-21
                                  • Tourism News

                                    • Copenhagen: Lonely Planet’s #1 city to visit in 2019
                                      • 2019: A year to celebrate Danish heritage and innovation…
                                        • …and new culinary adventures
                                          • Denmark – second Happiest Country in the World in 2019
                                          • What Next?

                                            • Denmark’s Smart Tourism to 2025 Strategy
                                                • Figure 20: Top 10 reasons to holiday in Denmark
                                              • ‘The End of Tourism as We Know It’
                                                • Forecasts

                                                About the report

                                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                • The Consumer

                                                  What They Want. Why They Want It.

                                                • The Competitors

                                                  Who’s Winning. How To Stay Ahead.

                                                • The Market

                                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                • The Innovations

                                                  New Ideas. New Products. New Potential.

                                                • The Opportunities

                                                  Where The White Space Is. How To Make It Yours.

                                                • The Trends

                                                  What’s Shaping Demand – Today And Tomorrow.

                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.