Deodorants and Antiperspirants - US - February 2012
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The $2.9 billon antiperspirant/deodorant market posted a 5.9% increase from 2006-11. Despite a questionable economy, penetration has changed little as consumers may have traded down, but rarely out, of this personal care essential. Indeed, the majority of respondents surveyed consider deodorants and antiperspirants to be a core-grooming product and they are ready to invest more for improved protection, or to select a preferred scent. This report analyzes the best opportunities for suppliers and retailers to promote the category, build market share, and draw key consumer groups. Mintel’s exclusive consumer data is analyzed by key demographics and examines the following market factors:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.