Deodorants and Bodysprays - UK - February 2012
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- February 2012
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“Deodorants may not have the feelgood factor of fragrance or the glamour of cosmetics, however, the category benefits from being a grooming staple, indispensable in both good times and bad. Indeed, some would argue that an antiperspirant is even more crucial when the going gets tough and the tough get perspiring. The category recorded 5% growth in 2011, despite a shroud of gloom continuing to dampen consumer spirits. This is thanks, in part, to innovative product formulations and compelling advertising messages energising the market. Looking ahead, given that product usage rates are already relatively high, ingenuity and innovation will be marketers’ greatest assets.”
– Bríd Costello, Senior Beauty Analyst
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This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.