Deodorants - Brazil - November 2012
US $3,995.00 (Excl.Tax)Excl. Tax Buy Now
“Brazil is one of the countries with the highest penetration of deodorants and antiperspirants in the world, with 95% of the population stating they use deodorants. For instance, this percentage is even higher than in the U.S., where 92% of the population uses this type of product.
Due to high temperatures year-round in most of their country, Brazilians are highly concerned with protection against underarm wetness and odor. This concern makes deodorants an essential element in Brazilians’ daily grooming routines.”
– Sebastian Concha, Research Director, Latin America
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