Deodorants - Europe - February 2011
US $2,315.84 (Excl.Tax)Excl. Tax Buy Now
While deodorants are regarded as a daily essential for most European adults, manufacturers are increasingly positioning them as beauty products in an attempt to encourage consumers to spend more and break the relentless cycle of price promotions.
As a result, annual growth has continued at a steady rate across Europe, regardless of the recessionary operating environment that has held back spending on other commodity items. Sales have also been helped by new product development focusing on valued added properties such as lasting protection against wetness and odour, skincare, natural formulations and the avoidance of certain preservatives and actives.
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