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Young Indians spending on grooming products, manufacturers launching fragrances with natural ingredients and intense competition is driving the market.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Key Trends

      • What you need to know
    • global trends playing out in india

      • Consumer insights

        • Perfume users vs deodorant users
        • [Graph] India: Usage of deodorants & perfumes, by format, May 2019
        • [Graph] India: Usage of select deodorant types, by gender, May 2019
        • [Graph] India: Deodorant spray users, by region, May 2019
        • [Graph] India: Usage of select deodorants, by city tier, May 2019
        • [Graph] India: Top users of deodorant & perfume sprays, by marital status, May 2019
        • What you need to know
        • [Graph] India: Typical application of deodorant sprays, May 2019
        • [Graph] India: Usage of perfume spray, by region, May 2019
        • [Graph] India: Usage of deodorants & fragrances, by city tier, May 2019
        • [Graph] India: Top users of perfume and deodorant spray, by gender, May 2019
        • [Graph] India: Usage of perfumes, by usage, May 2019
        • [Graph] India: Attributes associated with perfumes, May 2019
        • [Graph] India: Types of fragrances used, May 2019
        • [Graph] India: Key purchase drivers of deodorants and fragrances, May 2019
      • Market Applications

        • Who's innovating

          • Global innovations

            • [Graph] India: Top 10 APDO claims*, 2018 vs 2019
          • appendix

            About the report

            This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

            • The Consumer

              What They Want. Why They Want It.

            • The Innovations

              New Ideas. New Products. New Potential.

            • The Trends

              What’s Shaping Demand – Today And Tomorrow.

            • The Opportunities

              Where The White Space Is. How To Make It Yours.

            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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